Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

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Social Media Network Media Free 108

Forum One

FEBRUARY 7, 2023

Google believes GA4 better predicts audience needs and provides better data. GA4 is designed to be far less reliant on cookies, using AI and data modeling to help fill the gaps in data caused by privacy restrictions. The biggest change in GA4 is the shift from a model based on sessions and pageviews to a model based on events.

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FAQ Organization Analytics Google 57

sgEngage

OCTOBER 4, 2022

It is at the heart of every grant you write and outreach letter you send and is the first metric you use to measure your impact year to year. Identifying your unique value and presenting it to your audience in a way that speaks directly to your ideal donors can be the #1 factor that moves the needle in your fundraising efforts.

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Data Test Blackbaud Donor 72

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2013

I’ve been a content curator for many years , using the techniques to help me develop curriculum materials for workshops and blog posts – as a form of professional development. I first came across Harold’s Seek Sense Share model back in 2011 and I actually made my New Year’s resolution for professional learning.

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Content Brain Technique Lecture 97

Eric Jacobsen Blog

NOVEMBER 22, 2013

Based on a 5-part model that can be quickly applied to a variety of communication situations, the course uses real-life scenarios designed to help managers immediately apply the model to their work. Take5 ™ to Communicate Well is available for license in an off-the-shelf and fully customizable format.

Course 40

Course Group Communication Learning 40

Museum 2.0

JANUARY 11, 2012

I'd say that these techniques support audience development, repeat visitation, membership, maybe could even attract new kinds of donors. We try to design every new program with a partner organization with an audience for whom that kind of content or format is already appealing. but I didn't have numbers to back it up.

Audience 47

Audience Museum Participatory History 47

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. This session shared techniques and tools for making that process efficient. ” .

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Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Your organization needs to think holistically. If you don’t have a developmental model, you won’t know where to start or how to prioritize your time. The Networked Nonprofit Practice Model. Or as Inga Broerman, Guide Star VP of Marketing said, “You won’t know what to say no to.&#.

Social Media 101

Social Media Practice Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

1. Deep Analysis of Your Audience: I always (try) to do a thorough participant assessment before I teach any workshop or do a presentation. I conduct a survey that collects information that I can analyze against a maturity of practice model I’ve created called “ Crawl, Walk, Run, Fly.&#. Ellie taught a great trick.

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Social Media Reflection Leadership Media 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Works with measurement consultants or specialists to improve skills and capacity. Example of A/B Testing Results. What is the difference?

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Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. The other skill building session was a session on working SMARTer on social channels – What are the time saving techniques?

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Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

All of my work these days is focused on designing and delivering effective training for nonprofits -primarily on the topics of social media, strategy, networks, and measurement. It takes several iterations of your survey to develop one that works, but you really gain a good understanding of the level of your audience.

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Instructional Design Instruction Instructional Training 111

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. I don’t like giving a keynote where I talk at the audience for 45 minutes. So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room.

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Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

He didn’t do the “sage of the stage&# thing, he gave ample opportunities for the audience digest the ideas he shared as well as engage them in conversation. Alison Carl White from NPower Seattle has a good summary on her blog. Don’t Just Research Your Audience, Make Them Part of the Presentation.

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Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Asking for feedback about how to improve the school experience is also a good technique, as used in the example above is from URJ Camp Kalsman. There are several tactical techniques that consistently work on Facebook to inspire engagement. It has to resonate with your audience and connect back to your school experience.

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Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

They shared a slide (see above) about new models we’ll see that combine both – especially the “not invented yet.” And the sector is getting better at measuring social change and that there has been a lot of progress in the way the sector measures and reports on big social change outcomes.

Skills 96

Skills Reflection Management Aggregator 96

Care2

JUNE 10, 2010

Our panelists will talk about tools and techniques they use to successfully find and motivate their audiences online and offline. NW, Washington DC 20001 Time : 3:30PM to 4:30PM About : Many organizations struggle with how much they should invest in social media outreach and management as well as how to set goals and measure success.

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Campaign Massachusetts DC Washington 58

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

That happens when leaders model and encourage it. Listening is typically used by nonprofits to provide better customer service, correct misconceptions, and other ways to support external audiences. She's recently retooled the organization's metrics dash board to include social media measures.

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ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2015

Alison Carlman, Senior Manager, Marketing and Communications, has written this guest post about how to use some tools and techniques for using feedback. Seemingly, the same model should apply to nonprofits. If your survey audience has access to the internet, SurveyGizmo helps you design surveys and collect and analyze feedback online.

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Fund Learning Help Map 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2008

tools and techniques. But there is also the sense that whatever is lost in message control will be more than made up for by the opportunity to engage audiences in new ways, with greater programmatic impact. Will it take new leadership to truly adapt, or can early adopters model behaviors for others to emulate? communications?

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Social Media Foundation Report Media 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience. What are the techniques and strategies that nonprofits use to find free agents? My nonprofit has found a free agent, now what?

Comment 97

Comment Artist Social Media Hype 97

NTEN

MAY 9, 2011

They are the result of research — measuring something quantitatively or qualitatively, formally or informally; usually involving a question, a purpose, and by necessity a methodology and instrument. All data depend on measurement, even data as common and seemingly objective as the weather. Information equals data plus communication.

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Data New York Government Digital 91

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

There are four different models of crowdsourcing activities: wisdom, creation, voting, and funding. There’s isn’t one best way to do it – and many organizations use a combination of these models to meet their objectives. The measure of impact is to determine whether the comments and feedback strengthened or improved the final proposal.

Measure 96

Measure Fund Impact Minnesota 96

Care2

AUGUST 16, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. Other nonprofits have been sticking to the celebrity-centric PSA model or the "annual dinner" highlight reel video, which have less of a chance of going viral than other, more creative, models.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. Other nonprofits have been sticking to the celebrity-centric PSA model or the "annual dinner" highlight reel video, which have less of a chance of going viral than other, more creative, models.

YouTube 34

YouTube Video Social Media Advocacy 34

Bonterra

APRIL 11, 2024

Bonterra’s supporter engagement platform puts a comprehensive profile of every audience member at your fingertips, so you can have intuitive interactions that lead to lifelong connections. Easily measure and report on email clicks, mobile message opens, online form submissions, event attendance, and more. Build and retain more support.

Digital 52

Digital Fundraising Case Study Advocacy 52

Museum 2.0

APRIL 1, 2009

Greed, because creative greediness motivates us to hunt down and steal the best design techniques the world has to offer, and generosity, because giving those great ideas and applications away is the only way to change the larger cultural landscape. We aren’t reaching all the audiences we’d like to. I want museums to be like the Web.

Museum 20

Museum Conversation Columbus Local 20

NTEN

OCTOBER 28, 2009

This can tell you how widely your message is spreading and if it is spreading to the right audiences. Examining blog data, we analyze which messages are most effective with specific audiences and which of those are going viral. The size of the dot is the number of other blogs that link to it, a crucial measure of its prominence.

Social Media 92

Social Media Measure Influence Media 92

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

The concept of before, during, and after is an important way to plot out your instruction, getting a good understanding of the audience, and modeling. Networked Nonprofits have articulated SMART objectives and a target audience for their Facebook page. Networked Nonprofits practice deep engagement techniques on Facebook.

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Facebook Network Museum Nonprofit 111

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

My trick for helping participants avoid a food coma is to get the audience moving ). The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. 1: Identify the Audience You Want Reach and Know What Motivates Their Giving.

Fund 130

Fund Campaign Practice Giving 130

DipJar

JUNE 8, 2021

AI for fundraising works by identifying deep patterns in your historical engagement and fundraising data and then training predictive models to chart likely outcomes in the future. AI software continually adapts and refines these models over time to improve fundraising performance.

Data 52

Data Tips Fundraising Metrics 52

Have Fun - Do Good

OCTOBER 9, 2005

Your communication goals need to be specific, measurable and based on the capacity of your infrastructure. Target your audience(s). The target audience is the people who can influence your campaign target. What is the angle you are going to take when speaking with your audience that is compelling and newsworthy?

Foundation 40

Foundation San Francisco Green Nonprofit 40

Museum 2.0

OCTOBER 21, 2007

What does it mean when your audience is tired of itself? our returners and core audience, who’ve been there done that. We’ll spend the least time here, since these are the people who are presumably being served well by the co-creation models at hand. To those newcomers and satisfied returners, it’s still astounding.

Experiment 20

Experiment Create Museum Amazon 20

EveryAction

APRIL 1, 2016

Discover how-to details and strategies for fast, measurable digital marketing success. and discover how to reach your audiences more directly through social and digital media, while still landing placements through the national press or your local newspapers and broadcast stations. MarketingSherpa Summit 2016. Feb 22 - 24. Technology.

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Calendar Conference San Diego DC 177

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I also don't want to get too deep into geeky measurement crap. Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Standardized metrics for measuring the ROI of social media strategies are a moving target. Owyang ).

Metrics 56

Metrics Social Media Media ROI 56

Forj

AUGUST 30, 2017

Web Courseworks’ customer CHEST (the American College of Chest Physicians) educates hundreds of practicing physicians, annually, on technology and procedures relating to topics like difficult airway incubation and specialized ultrasound techniques. A net promoter score and faculty satisfaction scores derived from evaluation reports.

Conference 31

Conference Comparison Chicago Info 31

Museum 2.0

JANUARY 11, 2011

Light argues that while in business, any new idea that generates revenue can be an innovation, a new idea or technique is only valuable for a non-profit organization if it contributes to that organization's ability to deliver on its public mission. Others are "how" innovators--using unusual techniques to accomplish traditional goals.

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Discussion Minnesota Phoenix Structure 39