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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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4 storytelling tips to inspire and engage your nonprofit audience

Candid

This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? At the core of this type of platform-agnostic engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization.

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Audience & Message Research: free webinar on August 16

M+R

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

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6 Reasons Why Nonprofits & Golf Tournament Sponsors Love Digital Exposure

Nonprofit Tech for Good

From promotion to registration to golfer engagement, digital tools improve fundraising outcomes and make life easier for nonprofit tournament organizers. Why Sponsors Love It: They get broader exposure to an affluent and influential audience of golfers and other sponsors, with visibility before, during, and after the tournament.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

This is where we share life updates with friends and family, get inspiration from others, and even consume news. 2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve. Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform.

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The Gift of Reading, a Circle of Life

Beneblog: Technology Meets Society

Frank’s story exemplifies the life-changing power of access to information and reading. We decided to create the James Franklin In Memoriam collection, with a focus on science and technology books written for the lay audience. I could request books not already in the collection, and sometimes my wish would be granted.

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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.