Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. 8) Humanizing the Organization: Nonprofits often work on complex issues that might seem distant or abstract.

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Storytelling Action Roles Hunger 239

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? What issues do they have? Remember: you are not your audience.

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Audience Design Help Structure 46

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email Email is a versatile tool when it comes to virtual lobby days.

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Virtual Advocacy Channel Mobile 163

EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Candid

APRIL 22, 2024

Foundation, we trust those who are closest to the issues affecting their communities. Another way to get on funders’ radars is to offer to speak to their staff or boards about an issue, which can help position grassroots organizations as experts and resources that may lead to requests to speak in front of a larger audience of funders.

Relationship 78

Relationship Build Organization Philanthropy 78

.orgSource

FEBRUARY 12, 2024

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Instead of addressing the “how to,” they concern themselves with the bigger issue of “why.” They can alert membership to emerging issues.

Collaboration 221

Collaboration Marketing Integration Trend 221

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

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YouTube Industry Leadership Podcast 221

.orgSource

OCTOBER 9, 2023

Today, in Milwaukee, the group has gone on to consider public safety, another issue that’s critical for restaurants. These dynamics characterize partnerships like Nancy and Kristine’s: Mutual benefit over a broad range of issues and experiences. Broaden your audience and increase your visibility. Turn your perspective outward.

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Milwaukee Wisconsin Collaboration Associations 221

Nonprofit Tech for Good

NOVEMBER 11, 2022

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

Public 338

Public Service Script Oregon 338

Whole Whale

APRIL 5, 2024

Provides information on the ad buyer and funding entities behind political/issue ads. Allows filtering ads by country/region and categories like politics, social issues, etc. Shows ad creatives, spend estimates, and targeting criteria for issue/political ads. May not allow visibility into US ads.

Library 104

Library Influence Demographics Nonprofit 104

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Doing so could cause issues with understanding what’s most important to your members in the current moment. Be mindful not to overweigh activities that have limited opportunities for participation (i.e.

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Analytics Associations Model Metrics 169

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

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Analysis Audience Test China 105

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? I’ve heard there are lots of legal issues surrounding its use. The November 2 event is designed to give a fresh take on the future!

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Sponsor Associations Law Hype 275

EveryAction

JUNE 8, 2023

MESG Marketing Mary Getz, principal and founder Yes, it’s true—when an issue is breaking there is a flurry of activity. The goal is to move your position forward while engaging your supporter audience. If you’d prefer to keep your audience focused on the campaign, then set a series of mini milestones/goals.

Advocacy 143

Advocacy Local Audience Poll 143

.orgSource

NOVEMBER 7, 2023

Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. It is also a fun and effective way to ease into conversations about communication, behavior, trust, and other interpersonal issues that are important to keeping culture on track.”

Virtual 251

Virtual Lesson Experiment Learning 251

Achieve

DECEMBER 19, 2016

Over the years, our research has identified an emerging trend: individuals, in growing numbers, are pulling toward issues and away from organizations as their primary channel for social engagement. Your audience needs to come together.

Issue 52

Issue Cancer Nonprofit Causes 52

Association Analytics

JUNE 21, 2023

Make it simple for your audience. If you answered yes to any of these scenarios, your association likely has an issue with data governance. 3: You Lack Trust in Your Data Challenge : This challenge stems from a variety of previously explored issues. Solution : The solution for this can be two-fold. Unsure where to even begin?

Associations 319

Associations Challenge Data Taxonomy 319

ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

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Storytelling Audience Channel Story 45

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Remember, as you navigate the news cycle and other big issues, they shouldn’t take away from the importance of your work as a nonprofit. For nonprofits in the U.S.

Communication 59

Communication Support Calendar Advocacy 59

M+R

NOVEMBER 15, 2023

Regardless of the issues that your organization works on, or your c3/c4 status, you know nonprofits play a key role in defining the issues that elections focus on, along with the policies beyond each election cycle. Contact Nehal Mahmoud about Message and Audience Research. Bring the popcorn because this is a gooooood one!)

Advocacy 71

Advocacy Contact Advice Roles 71

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). What are some environmental issues that are relevant to you? Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts. Copyediting.

Social Media 80

Social Media Images Video Media 80

Museum 2.0

OCTOBER 15, 2019

Despite these divergences, we found great convergence around the big issues in the field. In many ways, the subtext of our whole panel was that change will mean your audience will be different, but that’s not bad. Maren also got the largest “wow’s” from the audience when she talked about the issue of alcohol and museum programming.

Museum 30

Museum Audience Conversation Associations 30

Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. Many of its partners have loyal audiences on social media. Feeding America.

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Social Media Hunger Donor Media 300

Media Cause

JANUARY 8, 2024

Nonprofits play a crucial role in addressing various societal issues—hunger, poverty, environmental conservation, and healthcare, just to name a few. In today’s digital age, having a strong online presence is essential for nonprofits to engage with their target audience and secure the necessary support.

Research 59

Research Difference Search Hunger 59

Museum 2.0

OCTOBER 28, 2019

Author: Seema Rao This month, inspired by the panel at Western Museums Association , we've been discussing all things audience, community, and visitors. I asked the somewhat provocative question: Can museums go TOO far with audience engagement/ being visitor-centered? This issue is also linked to future growth.

Audience 31

Audience Community Museum Issue 31

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

Content 105

Content Test Student Audience 105

Achieve

OCTOBER 25, 2016

and were more interested in social issues concerning education, health care and the economy. Highlights from Wave 2 include: Education and health care remained the first- and second- highest social issues of interest for millennials, but employment/wages edged out the economy as the third-highest issue of interest.

Issue 52

Issue Education Report Attitude 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2013

Keeping nonprofit audiences engaged during training can improve your outcomes. I was in India this past summer to facilitate an intensive four-day training for Packard Foundation grantees working on family-planning issues. Energizers are activities designed to awaken a sleeping audience or activate a jaded one.

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Training Train Audience Activities 103

John Kenyon

APRIL 11, 2024

The Bias Issue AI systems like LLMs are trained on vast datasets of text, primarily from the internet. The marketing copy generator could simply overlook authentic representation of minority audiences and voices in its outputs. If using an LLM, ensure prompts/inputs provide enough grounding context on audiences. Context is key.

Language 59

Language Model Sound Voice 59

Eric Jacobsen Blog

JANUARY 7, 2024

To share your mission with a wide audience. To recognize important people (volunteers, donors, major funders, partners). To provide an account of your organization's work for the past year. To generate new donations, retain donors and grow partnerships.

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Report Chart Impact Photo 85

Museum 2.0

APRIL 26, 2018

The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. Audiences of all backgrounds found ways to connect with museums as it presented exhibitions with the help of foster youth, migrant farmers, roller-derby girls, mushroom hunters, surfers and incarcerated artists, among others.

Audience 49

Audience Washington Museum Intergenerational 49

Nimble AMS

JUNE 13, 2023

With an intuitive drag-and-drop capability, you can create engaging event listings that captivate your audience and drive attendance. We’ve created a “This Issue Affects Me” button, e mpowering you to self-report issues and receive timely updates on the status.

Experiment 126

Experiment Captivate Model Associations 126

Candid

OCTOBER 10, 2023

By doing this, you’re encouraging your followers to amplify your organization and cause to reach a broader audience. That way, followers know they are helping you reach new audiences (and therefore more supporters). The goal isn’t to present this as something to do instead of donating but as an add on. Explain why this is important.

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Social Media Share Media Social 116

Nonprofit Tech for Good

APRIL 24, 2020

For many people, issues that are out of sight are also out of mind. VR and AR programs do just that, illuminating the issue so that donors know exactly what their funds are going toward and who they’re helping. To start, bring the problems your organization wants to fix into the light.

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Trend Fundraising Voice Stream 321

The MatrixFiles

FEBRUARY 23, 2024

Higher education and the media have been hard hit with trust issues. Execs agreed on the importance of educating members about trust issues in their field. Consider: can you/should you offer tools and resources to help your members address trust issues with their stakeholders? Track trends in your industry.

Associations 130

Associations Industry Government Education 130

Nonprofit Tech for Good

MARCH 11, 2023

Consider the following demographics: The average golfer’s net worth is over $768,000 The average household income among golfers is over $100,000 33% of golfers are top-level managers Of course, not every golfer falls into this bracket, but in general, golfers represent an affluent, influential audience.

Fundraising 327

Fundraising Sponsor Registration Platform 327

M+R

OCTOBER 26, 2023

We’re officially one year out from yet another extremely consequential election (see: all the big issues on the line in the previous paragraph!) from M+R Win will be joined by friends Ankur Asthana from M+R’s digital organizing team and Nehal Mahmoud from our Message and Audience Research team. Also just a tad overwhelming motivating?

Advocacy 95

Advocacy Government Policy Issue 95