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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Website metrics. Email metrics. Social Media metrics. Audience engagement (e.g., Fundraising metrics. Conversion rate (e.g., Natural search, email, etc.).

Metrics 75
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The Death of the Open Metric (and other freak outs)

sgEngage

Tracking opens as the sole metric for engagement is no longer accurate. Yes, that may dramatically reduce your target audiences. One thing that has always remained true is that the email industry changes, sometimes rapidly and without warning. So, how to we reframe around new privacy policies and technology?

Metrics 113
professionals

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

Create 169
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Let Data Drive Your Decisions

Bloomerang

Why data should drive your decisions Many key industries, including retailers, manufacturers, and healthcare organizations, use data to inform decisions. Each of these industries needs to study an aspect of their output to see how it performs and decide if they need to change. Think about what metrics you will use.

Data 104
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 295
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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities.

Library 104
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The End of Expertise and How Associations Must Adapt

The MatrixFiles

How is declining trust affecting your industry or profession? Many association execs expressed the belief that declining trust is affecting their industry, including execs from higher education, medicine, public health, foreign affairs, media, real estate, government, technology, science, veterinary medicine, and libraries.