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Lessons Learned Living the Virtual Experiment

.orgSource

COVID made us lab rats in a variety of unusual experiments. it was also an experience that transformed the employment landscape. Our colleague Stuart Meyer,* who at the time was CEO of the National Barbeque and Grilling Association, a fully virtual organization, made this comment. “We Today, the idea is more mainstream.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

professionals

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Easy, breezy Nimble AMS Summer ‘23 release to enhance your member experience

Nimble AMS

Is improving the member experience one of your most vital organizational priorities? According to the latest Community Brands Association Trends Research , 53% of association professionals report that enhancing the member experience is their most important business objective. We understand that true change takes time.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter? Add a little incentive!

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Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?

.orgSource

In my experience, the latter is the more common scenario. By the time a new direction is approved, the plan may already be out of date. You are ready to add new categories of membership, sell products to a different audience, expand programs, or even revise the business model. These are telltale signs: Your strategy has changed.

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Don’t EVER Doubt How Leadership Impacts the Employee Experience, Customer Experience, and Overall Brand Experience!

Eric Jacobsen Blog

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. At the time, it felt genuinely impossible. Do you agree with this approach?

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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? How can you best put yourself in their shoes, gain insights from that process, and move forward to create an even better tool or experience? This is where audience research comes in.

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