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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? How can you best put yourself in their shoes, gain insights from that process, and move forward to create an even better tool or experience? This is where audience research comes in.

Test 84
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6 Tips to Help Manage Prizes for Your Nonprofit Online Silent Auction

Nonprofit Tech for Good

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

Tips 258
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5 Ways to Create an Immersive Virtual Event Attendee Experience

AccelEvents

With the events industry focused on hybrid and virtual events instead of more traditional live events, event producers need to pay careful attention to the attendee experience. At a live event, so much of the attendee experience is related to the venue, the food, and the proximity to other attendees. Define Your Objectives.

Virtual 98
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3 Key Findings from the 2021 Giving Experience Study

sgEngage

In the 2021 Giving Experience S tudy , OneCause made several discoveries that will help your nonprofit make data-driven decisions to help strengthen your year-end campaigns. . In this article, we’ll explore three key findings from the Giving Experience Study and explain what they mean for your nonprofit, including: .

Studies 84
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Beyond Personas: Data-Driven Audience Insights and How to Use Them

M+R

Read time: 1 minute. It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Have you ever seen this kind of “donor profile”? Or relied on one yourself? We need more refined tools and thoughtful approaches. Want to know more?