Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? Do your online efforts reflect those changes? A few years ago, Hunger Solutions New York (HSNY) targeted service providers as their primary audience. The only constant is change,” saith Heraclitus.

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Online Hunger Metrics Drupal 248

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

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YouTube Industry Leadership Podcast 221

EveryAction

FEBRUARY 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Valentine’s Day is a great time to give your audience a little extra sugar!

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Demonstration Impact Support Story 192

.orgSource

FEBRUARY 12, 2024

To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity.

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Collaboration Marketing Integration Trend 221

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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Practice Organization Nonprofit Content 36

Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. If you don’t track these, then you won’t know the effectiveness of your content.

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Content Effective Strategy Measure 47

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Story Guide Support Analysis 104

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. With the power of shares and the possibility to go viral, even the smallest organization can reach a global audience.

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Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2013

On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “ Lean Content ” events in San Francisco. The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Instead, content curation helps us keep focused.

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Content San Francisco Technique Skills 123

Bloomerang

SEPTEMBER 7, 2022

How to create your end-of-year fundraising content to maximize the campaign impact. They will appreciate the fact that you trust them to make their own judgements on issues which on the face of it, you may feel reflect negatively on your leadership. Create great content and urge supporters to click that share button.

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Content Donor Fundraising Headline 84

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. Your logo, tagline, colors, and fonts should all be consistent and reflect your brand identity. This will help you ensure your branding is on point and resonates with your target audience.

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Strategy Tips Nonprofit Conservancy 110

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

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Websites Nonprofit Audience Mobile 115

Candid

JANUARY 24, 2024

It’s that time when we reflect on our work over the past year and set goals for the new one. I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit).

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Social Media Data Strategy Media 52

Nonprofits Source

SEPTEMBER 8, 2023

An effective navigation system also follows web accessibility guidelines so people of all abilities can engage with your content. With the right tools and strategies, you can easily upgrade your website’s navigability so supporters will feel inclined to stay on your website and check out your content.

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Widget Guidelines Websites Nonprofit 105

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

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Project Digital Marketing Impact 52

EveryAction

JUNE 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. The goal is to move your position forward while engaging your supporter audience.

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Advocacy Local Audience Poll 143

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

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Analysis Audience Test China 105

Nonprofit Tech for Good

AUGUST 9, 2021

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

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Linkedin Practice Social Media Sponsor 363

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Storytelling Digital Channel Profile 301

Nonprofits Source

APRIL 15, 2024

By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. Depending on your target audience, you’ll want to vary your messaging. This is why a strong marketing strategy is essential. Peer-to-peer engagement.

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Marketing Fundraising Tips Registration 52

John Kenyon

APRIL 11, 2024

This training data reflects the racial biases, stereotypes, and disproportionate perspectives of the world where the data comes from. In both cases, the racial biases of those technologies could lead to skewed, insensitive, or inadequate content. If using an LLM, ensure prompts/inputs provide enough grounding context on audiences.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2013

This year at the Nonprofit Technology Conference, I had the pleasure of designing and facilitating a session on “Content Curation for Nonprofits” with Will Coley. This blog post offers reflections and resources from the session. The session was designed to balance content delivery with peer interaction.

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Content Brain Technique Lecture 97

.orgSource

MAY 15, 2023

To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity.

Collaboration 221

Collaboration Marketing Team Integration 221

Candid

FEBRUARY 23, 2023

If you’re new to web design and development, creating a homepage that accurately reflects your nonprofit’s mission and values can feel difficult. However, with the right strategies, you can create an attractive homepage that inspires site visitors to continue interacting with your content and engaging with your organization.

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Effective Create Strategy Nonprofit 119

M+R

JANUARY 24, 2022

But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. At its heart, relevance is about understanding who our audience is and what they value, and using our creative to connect to that identity. Source: World Wildlife Fund. Source: Girls Inc.

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Effective Rhode Island Build Demographics 93

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2012

Knowledge capture makes it easy to share the learning with others in the community, but as a session designer and speaker – you can also use it to do an “ after action ” review to help you review the delivery and the content. What content, lines, or ideas resonated? Documentation of Session.

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Reflection Data Slides Exercise 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 25, 2014

As one of my great teachers said, ”You are not good at what you do unless you are always learning and reflecting on your practice.” It is really hard to maintain a balance of interaction and content delivery when you have 90 minutes and four people with subject-matter expertise. Does Extreme Content Delivery = Learning.

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Training Train Reflection Resource 100

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. For example, our preference for video content rings true. Has a shorter attention span, which requires content that is skimmable. Prioritize shareable content.

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Advice Social Media Media Meme 98

CauseVox

OCTOBER 11, 2023

Your stories are your strength, and with the intuitive design editor, you can creatively weave compelling narratives that resonate with your audience. With the ability to create dedicated pages like ‘About Us’ and ‘FAQ,’ you can provide your audience with essential information and establish a strong online presence.

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Site Product Captivate Module 82

EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. You don’t have to jam all of these components into your annual report if they don’t reflect your goals. They’re a powerful tool for communicating your impact, but what makes an annual report effective?

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Report Organization PDF Tanzania 180

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

Some reflections: Health Organizations: Social Media. 1. Deep Analysis of Your Audience: I always (try) to do a thorough participant assessment before I teach any workshop or do a presentation. User-generated content for training can be powerful and also make participants more open to subject matter.

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Social Media Reflection Leadership Media 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 14, 2015

I thought I’d take this opportunity to reflect again on a decade of experience of designing and delivering interactive webinars. It is less about disseminating content and best practices and more about pulling ideas and knowledge in through many-to-many interaction. In order to do that, you have to think like an instructional designer !

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Facilitation Interaction Reflection Design 50

NTEN

AUGUST 5, 2014

Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. Let that inform your decisions on what channel(s) to use to reach your audience. To learn this, test as much as you can in order to get to know your audience well and understand what resonates with them.

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Communication email Marketing Reflection 94

Whole Whale

JANUARY 1, 2023

Audience size : Around 200. Audience size : 15,000 (SXSW EDU); 37,000 (SXSW). Audience size : around 2000. Audience size: 1,000 in-person attendees; 3,000 online attendees. Audience size : Typically 300, Open. The content is carefully curated and well-paced. Audience size : around 4,000.

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Conference Nonprofit Americorp Fort Worth 122

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. December is an important month for nonprofit fundraisers. Local celebrities can increase awareness of an organization tremendously.

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Trend Fundraising Digital Celebrate 314

M+R

JULY 10, 2023

Instead editing is, or should be, a collaboration — where multiple perspectives combine to shape content so that it can better connect with audiences. What brand guidelines do you need to follow to be transparent and honest with your audiences? Your audience, on the other hand, is mostly full of normal people.

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Guidelines Audience Language Content 90

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Build your audience persona. Instead, build an audience persona to guide the creation of your social media posts and content. Set SMART goals.

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Social Media Strategy Media Donor 52