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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Use the “mullet” philosophy when writing website and blog headlines. Use your keywords in front (the business), and the rest of the headline (the party) in the back. Google loves when you use its products. 5) SEO can help you get local attention. Special education: 5 ways to advocate for your child at school.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Industry events—Monitor the headline speakers and their audiences. YouTube—Research who is featured on TED Talks or other video productions. In a YouTube world thought leaders command attention. Consider first-time speakers who draw a crowd. They may be eager for greater exposure. Do any of your members have their own channel?

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Less is More: The Dos and Don’ts of Facebook Advertising

Byte Technology

Remember that Facebook users are bombarded with photos and videos constantly, and it can be hard to really grab a potential customer’s attention. So choose images that are eye-catching and meld your brand or specific product into that imagery through strategic use of your logo.

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Is climate change action the new face of natural disaster relief?

Candid

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. Whether it’s global heatwaves, flooding in Pakistan, Canadian wildfires that block out the sun, decade-long droughts in Africa, or ever more powerful hurricanes, natural disasters have our attention.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Thorough understanding leads to big ideas. Don’t rely too much on cleverness.

Lesson 59
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Is 2013 the Year of Video for Nonprofits?

Beth's Blog: How Nonprofits Can Use Social Media

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. He says, “Video is, by far, the content that commands the most attention online.

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What is rapid attention shifting?

Beth's Blog: How Nonprofits Can Use Social Media

Lamb links to another story: "wireless network might be used by terrorists," the headline screams. That's how much we pay attention when we're subjected to a long one-way lecture. Notice how for the first ten minutes our attention rises, then plummets and doesn't regain its original height. Well, yeah.