Remove Attention Remove Conversation Remove Metrics Remove Roles
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Level Up Your Marketing with Analytics

Association Analytics

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. This is important for conversion metrics or click-through success metrics. Analyze Performance.

Analytics 169
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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52
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Information: The Better Half of IT

sgEngage

And every advocate for social good has much to gain by paying attention to the Information half of IT. Why pay attention to data? Think about the last time you heard someone mention a safety deposit box and compare that to the last conversation you heard about creating, managing, or forgetting login credentials. That’s okay!

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Four Critical Elements of Managing Development Officers

sgEngage

They are looking for a trustworthy, reliable, and attentive leader. Clarify roles and responsibilities. Development officers should be very clear and unapologetic about that role, especially when establishing relationships with donors. Foster trust through consistency. Erratic management behavior alienates officers and staff.

Develop 76
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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

It’s what often makes or breaks your outreach, playing a significant role in the recipient’s decision to open or ignore your email. Encourage Two-Way Communication Much of nonprofit email marketing would be considered a one-sided conversation. When it comes to matching gift marketing emails, you need to make your subject lines work.

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How do grantmaker CEO salaries compare with other staff? 

Candid

In the last couple decades, news of golden parachutes and the minting of new billionaires has drawn attention to executive compensation practices. i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline.

Ratio 105
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7 Questions on Marketing Automation for Nonprofits

EveryAction

I shared a few tips, tricks, and brewed up a crockpot metaphor I'm pretty proud of - check out our conversation below! You can build a vision of what the campaign and all of its elements will look like, establish metrics for success, and then execute it without having to manually send each email, post each tweet, etc.

Marketing 104