TechImpact

MAY 1, 2014

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. Connect with as many people as possible. The bottom line is, engaging with audiences is difficult. Enlisting help. Capturing attention. Positioning your target audience. Fill a niche.

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Kindful

APRIL 8, 2021

But if you’re like most nonprofit organizations, you don’t have a whole lot of extra staff or time to devote to chasing news anchors and movie stars to help you get your mission in the public eye. This blog post will help provide some quick tips and techniques for helping your mission get more attention in less time.

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Greater Giving

FEBRUARY 10, 2022

People who attend a fundraiser in person want to be wined and dined, to experience the atmosphere, watch an entertaining program, and raise their paddles in fun and energetic live auctions. Read the full client story here to learn how they pulled off such a complex event, and get all the tips and tricks to help your nonprofit get there, too.

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Neon CRM

MAY 26, 2023

The international water accessibility nonprofit keeps its front page consistently updated with three stats that are vital to its constituents—the number of projects they’ve funded, the people they’ve helped, and the countries they’re in. They pull an intriguing quote or statistic for a tweet, using related hashtags to drive attention.

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.orgSource

DECEMBER 26, 2023

Human drivers center digital initiatives where they need to be—on people. Over the next few posts, I’m going to explore how AI grounded in EI can be your association’s superpower helping you accomplish those New Year’s goals and bring out the best in every team. The intersection of logic and emotion deserves our focused attention.

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Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Communicate with your audience by showing engaging photos of your work or a testimonial.

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Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. By sharing real stories of the real people or communities you serve, you can appeal to the hearts of potential donors, volunteers, and partners.

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EveryAction

MAY 30, 2023

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Before you get too far, don’t forget about a marketing plan!

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Greater Giving

MARCH 25, 2024

You’ve only got a few brief seconds to engage attendees as they browse item displays, making item descriptions one of the best ways to catch their attention. Not to worry—we’ll help you with your event planning by teaching you our top strategies for writing an effective fundraising auction item description.

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Nonprofits Source

MAY 25, 2023

For example, choosing a platform that supports your online-based fundraising ideas will help you overcome any setbacks so you can quickly set up a fundraiser. Launching your fundraiser online (and accepting online donations) allows your team to reach people across the country. Let’s get started! Leverage digital marketing.

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Nonprofit Tech for Good

JUNE 4, 2022

More than ever, people want to get out there and have real social experiences with other people. This way, people from all around the world could suddenly “attend” through their laptops. Some people want the convenience they’re used to that come with virtual events, while others prefer the social aspects of in-person events. .

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sgEngage

JULY 20, 2023

Here are five ways to prove impact through storytelling—and how you, the grantmaker, can help. It is important to note that not all people are natural-born storytellers. By using storytelling, nonprofits can translate abstract concepts into relatable narratives that capture the attention and empathy of their audience.

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Nonprofit Tech for Good

JANUARY 16, 2022

This guide is meant to help you prepare for each season in your fundraising year. When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences.

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Strategy Fundraising Social Media Nonprofit 274

EveryAction

JANUARY 25, 2023

from our friends at Community Boost Consulting The work you do is important and it’s imperative that people know about it. Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience. Regular events (classes, webinars, etc.)

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Nonprofit Tech for Good

NOVEMBER 1, 2020

You’ll be able to leverage the popularity of these networks to help you recruit new members to your organization. The first thing that you’ll need to do is start creating content that will attract your target audience. This is the key to getting noticed by people who will be interested in joining your organization.

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Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. One —Acknowledge Your Environment + Lead with Your Mission Yes, the presidential election is important and will be commanding the attention of the media and masses alike.

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Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. These are people who are sure to be moved by your mission. How do they reach their audiences?

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Nonprofit Tech for Good

DECEMBER 13, 2021

Perhaps making sure your co-workers do their part in helping make the project a success is also critical. You’ll also be well-prepared to have in-depth discussions with prospective vendors and can make better decisions about which of them will be the right one to help you execute your organization’s web redesign project.

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sgEngage

APRIL 17, 2024

And every advocate for social good has much to gain by paying attention to the Information half of IT. Most humans absorb information through written or spoken words and images that help them connect and synthesize chunks of information. Why pay attention to data? Data helps us make decisions. Data is valuable!

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Nonprofit Tech for Good

FEBRUARY 11, 2022

A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily. Attentive (for mobile SMS sign-up). This can help you continuously retarget them and nurture them through the process of engaging with your organization.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2015

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention.

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Nonprofit Tech for Good

FEBRUARY 5, 2021

Crystal Dionysopoulou is the founder and Creative Director of Lucid Fox , a dynamic web design and development agency that puts people first. While these techniques can’t change the past, here are some design ideas to help your organization adjust and optimize your website in the future. Know your audience’s goals and mindset.

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Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Make sure that your goal is relevant to your overall mission and that it will help you improve how you make an impact. Segment your audience. Measurable.

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Nonprofit Tech for Good

DECEMBER 20, 2018

Adding legible, large text that is viewable on a small, mobile screen lets you get your ideas across, even if your audience isn’t listening. You really only have a few seconds to grab attention. Most people on social don’t watch a video until the end. Get their attention with a “hook” (i.e. Save the Best for First.

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Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. As you explore the different apps, pay attention to the highlighted features and consider how each could make a difference in how you fundraise. Individual tasks.

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Museum 2.0

OCTOBER 8, 2019

Well, exposure of failures helps us learn and helps us lead. As a leader, sharing failures helps normalize fallibility. Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. Practically, being audience-centered touches every aspect of staff work.

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Whole Whale

FEBRUARY 9, 2024

After all, how many people click on a link on the 4th page of a Google search (less than 1% FYI!)? Research What People Are Looking For (not just what you have) When we start creating our websites, we think about the content that we already have. Instead, we should focus more on what people need and are searching for.

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Strategy Tips Google Search 98

Nonprofit Tech for Good

OCTOBER 29, 2022

Also, a s mobile traffic increases , embedded giving is an incredible tool to help simplify the mobile donation experience and urge supporters to complete their donations. There are two different ways of approaching embedded giving: Modal embeds or pop-up donation forms that display when people select your donate button.

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Qgiv

JUNE 6, 2023

Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. How do you target the right audience for Facebook Ads for nonprofits? While organic traffic helps, targeted ads reach more people. How do nonprofits use Facebook Ads?

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Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Here are the top takeaways.

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Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Communicate benefits.

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Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. Every piece of direct mail that converts donors has to not only capture their attention but also move them to take the next step and give. Direct mail is too often associated with the past.

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Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Solid donor engagement strategies help organizations improve their donors’ connection with their work, establish strong donor relationships, and retain their donor base. And not just any people!

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Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Ask an AI tool to help make your writing more succinct or engaging and see what the results are. AI can help in quickly drafting responses. For example: I want you to act as an average college student in the Midwest.

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M+R

JULY 10, 2023

Instead editing is, or should be, a collaboration — where multiple perspectives combine to shape content so that it can better connect with audiences. What works best is to ask yourself specific questions that help you see your own writing through fresh eyes and spot opportunities for revision that will make your copy sing.

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Qgiv

JULY 27, 2021

Julia Campbell has been helping nonprofits make the most of their social media presences for years. Abby : Nonprofits know they shouldn’t be asking EVERY time they post on social media, but a lot of people are looking for some inspiration for what to post when they’re not making appeals. 20% can be promotional.

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Social Media Media Tips Social 138

Bloomerang

DECEMBER 2, 2022

Here is a kind of suspenseful one we’ve written, but there are some real emotional ones: people recovering from auto accidents who never thought they could do a sport again; loneliness filled by new on-court friendships; physical and emotional healing, and more. So, think carefully about your audience.

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