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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

The underlying analytics were impressive. We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” Finding the right mix of these elements is often done via a practice known as A/B testing.

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. If it is not installed on your website, this tutorial provides set up instructions. 4) Prioritize SEO. 8) Prioritize website speed.

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An Introduction to Bing Tools for Nonprofits

Nonprofit Tech for Good

Nonprofits are well familiar with Google Analytics, Google Ads, and Google Business Profiles, but most do not know the basics of Bing Webmaster Tools, Microsoft Ads, and Bing Places. 1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing.

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How to connect customers with the Google Analytics User Id

Whole Whale

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. GetLighthouse.io.

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What Is the New ‘Google Tag’ in Google Tag Manager, and How Does it Impact Your Nonprofit’s Google Analytics 4 Setup?

Media Cause

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. What Is a ‘Google Tag?’ Learn more about our MarTech services.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. That said, the best practices below are based on Nonprofit Tech for Good’s experience using Twitter almost daily since 2008. 8) Get to know your Twitter Analytics Dashboard. Twitter is not for every nonprofit.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. We’ll get to that next.

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