Association Analytics

MAY 17, 2021

Analyzing this data is challenging as it typically resides in multiple systems (e.g. your AMS, event registration system, your community platform, even spreadsheets). By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action.

Retention 192

Retention Data Associations Rate 192

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial.

Digital 296

Digital Strategy Guide Create 296

Whole Whale

FEBRUARY 9, 2024

Research What People Are Looking For (not just what you have) When we start creating our websites, we think about the content that we already have. Below you can see how this shows up in our annual traffic in Google Analytics: 3. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference.

Strategy 98

Strategy Tips Google Search 98

Nonprofit Tech for Good

MAY 13, 2022

Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Content (utm_content).

Donor 285

Donor Track Campaign Facebook 285

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

Personal 101

Personal Test Demographics Analytics 101

Greater Giving

SEPTEMBER 12, 2023

Predictive analytics: BWF defines predictive analytics as the process of assessing your nonprofit’s data to make predictions and model future donor behavior. For instance, your marketing team may use AI to come up with new, creative ideas for blog content, but they should still be in charge of writing it themselves.

Team 98

Team Tips Fundraising Training 98

Gyrus

OCTOBER 25, 2016

The Ultimate Benefit of Learning Management Systems. The Benefits of a Learning Management System (LMS) are quite wide and can contain everything from basic functionality to cool recently implemented features. Then quiz, test, and survey about any type of learning a user may encounter within the system. Ease of Access.

Learning Management 71

Learning Management System Benefit Learning 71

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Having access to Google Analytics for your website is key to getting to the roots of the problem. 4) Key features and content aren’t accessible. Give it a try! healthsolutions.org/donate.

Websites 246

Websites Nonprofit Guidelines Phone 246

Nonprofit Tech for Good

MAY 8, 2019

HSNY’s website now also targets individuals looking for hunger-relief services for themselves and their families, and offers content that reflects this shift, such as a SNAP pre-screening tool. Similarly, we’ve seen the coming and going of content management systems (CMSs) over the years. The web is always changing.

Online 241

Online Hunger Metrics Drupal 241

Qgiv

FEBRUARY 20, 2024

The three main types of AI you should know about: Generative AI are programs that can use your input to create new content, from images to texts to music. These systems follow predefined instructions without the ability to learn from new data. Content creation Content creation is also simplified by AI for fundraising.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Connection Cafe

OCTOBER 30, 2017

Your organization can add a field to contact forms, gated content and collateral, and marketing campaigns to identify motivations and then review this information in your CRM system. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site.

Analytics 39

Analytics Volunteer Donor Google 39

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Email Opens + User IPs. Masked Emails. Use your UTMs. Download Guide.

email 104

email Marketing Test Mail 104

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. It has no understanding of the content; only what word is most likely to come next. We’ve seen this a ton in the Analytics space (major giving predictions, for example).

Model 71

Model Italy Test Generation 71

.orgSource

FEBRUARY 5, 2024

leaders imagine the next problem before it surfaces and are willing to test, experiment, and iterate until they find the solution. Companies with between five and 250 employees are the target market for this system. Statistics and analytics form the basis for decision-making. Association 4.0

Associations 221

Associations Jordan Environment Model 221

Connection Cafe

FEBRUARY 8, 2018

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. And, through analytics and a culture of testing, some of the best advocacy and activist organizations are transforming how they listen to their supporters online. Communication isn’t just about speech.

Analytics 31

Analytics Advocacy Chapter Environment 31

Qgiv

JULY 28, 2021

His role involves producing and distributing educational content that helps nonprofits rise above the noise by thinking differently about their fundraising approach. Using your donor management system, determine the total number of online donations made during that same time period. Is my donation page effective for mobile users?

Mobile 52

Mobile Question Data Help 52

Forum One

JULY 8, 2021

To ensure you are sending the right content at the right time to your target audiences, check out the following 5 tips for better email personalization to incorporate in your email marketing strategy. Audience personas help you to identify the individual journeys that specific people may take to find the content they need.

Personal 53

Personal email Tips Audience 53

NonProfit Hub

OCTOBER 8, 2020

Donor management systems. We relate to images far more than written content; it’s why Instagram’s so successful, and if you’re going to succeed online, you must use high-quality visual content in all your marketing campaigns. Informative analytics. Then track your web traffic using Google Analytics.

Tools 65

Tools Social Media Analytics Nonprofit 65

Forum One

MAY 12, 2021

When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement. Forum One is currently developing such a tool to empower content administrators to better shape the content that their audiences need, and in turn, increase the value of their websites.

Open Source 73

Open Source Personal Websites Open 73

Bloomerang

FEBRUARY 1, 2023

Trello is a project management system that helps provide a visual representation of each stage of the project’s process. Google Analytics — Top Fundraising App for Nonprofit Websites Where’s the first place your supporters go to learn more about your organization, its mission, and your upcoming opportunities for involvement?

Org 82

Org Raise Tools Help 82

Forum One

MAY 13, 2021

You can start by conducting an internal audit of your current system and process. How do you create content for our visitors now? How are you sharing analytics information to drive our content strategy? Before you create requirements for your new system, it will be helpful to understand the current system.

Government 51

Government Process Service Technology 51

fusionSpan

DECEMBER 18, 2023

Ever since, Salesforce has been testing, launching and expanding those AI capabilities, giving organizations using the platform more and more insight and efficiency, so they can make the most of every opportunity and deliver the best customer, donor or membership experience.

Language 59

Language Generation Analysis Data 59

DNL OmniMedia

FEBRUARY 1, 2023

Nonprofit technology consultants can help you complete a technology assessment, develop a new technical strategy, implement new systems, and provide reliable ongoing support. Marketing: Our nonprofit marketing services include pay-per-click marketing, social and organic content management, event planning, video, digital marketing, and more.

Consultant 52

Consultant Technology Phase Nonprofit 52

Tech Soup

SEPTEMBER 25, 2014

You can't update your own content. You're afraid to look at Google Analytics to find out how much actual traffic is coming to your website. I think one of the cleverest worksheets is the one about which content management system (CMS) to use. Your site is one page. How to Use the Worksheets. And There's More!

Websites 67

Websites Free Mobile Images 67

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology. Deliverables.

Analytics 37

Analytics Design Research Process 37

Bloomerang

AUGUST 28, 2023

A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data. Use your CRM to send personalized marketing content to each segment that’s relevant to their interests to encourage further engagement. What is a nonprofit CRM?

Profile 92

Profile Software Nonprofit Donor 92

AccelEvents

MARCH 23, 2021

Whether or not lead retrieval is your main event marketing goal or part of a bigger marketing strategy, one which includes thought leadership or brand awareness, a hybrid event or a virtual event can create opportunities for your brand to develop more distinct brand personas, categorize your target audience, and test out email marketing campaigns.

Virtual 98

Virtual Synchronous Avatar API 98

sgEngage

JUNE 20, 2023

Even better if it is integrated with your system of record to expand the benefit of these protections and make it easier to manage their sustainer giving over time. Accessibility compliance ensures that your organization is supporting the rights of people with disabilities to have full use of your content.

Software 75

Software Question Law Data 75

Qgiv

JANUARY 16, 2024

Donor management systems offer communication solutions and help track and monitor donor data. This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. Pricing EventMobi pricing starts at $2,500 per event.

Software 52

Software Tools Management Registration 52

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Just recently however Twitter rolled out their mew Analytics platform, making it accessible to everyone. Social media isn''t a broadcasting system, it''s meant to be social, like a cocktail party.

Track 65

Track Twitter Analytics Metrics 65

Kindful

MARCH 25, 2021

Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. To collect key data and utilize it effectively for communication, you’ll need a dedicated system of integrated fundraising software. Segment audience for more targeted content.

Communication 98

Communication Donor Data Guide 98

.orgSource

JANUARY 22, 2024

By designing systems, products, and services from the perspective of their human users, we can compensate for, and even exceed, what might be accomplished in a person-to-person transaction. Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. What platforms are they using?

Life 221

Life Digital Data Skills 221

Cloud 4 Good

AUGUST 25, 2022

Many high-level decision-makers understand the role of ethics in technology, particularly as it relates to artificial intelligence, machine learning, and predictive analytics. Understanding Ethical Responsibility. It is not enough to simply be technologically savvy.

Roles 59

Roles Companies Technology Journal 59

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. Online event platforms can also facilitate registration and ticketing, analytics, accounting, and email marketing integrations. Customization or White-label.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. Online event platforms can also facilitate registration and ticketing, analytics, accounting, and email marketing integrations. Customization or White-label.

Platform 40

Platform Online Registration Synchronous 40

Nonprofit Tech for Good

NOVEMBER 3, 2023

Google Analytics, marketing automation platforms, donor management tools, and many of the other tools/products that are used daily by nonprofits have the ability to collect the data needed for personalization. Try testing out CTAs driving to content that includes an ask instead of just asking in the initial email.

Personal 321

Personal email Strategy Nonprofit 321