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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

You can glean a lot of insights about your members once you get your association on board with engagement analytics. It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments. They may also create new opportunities or sunset activities that lack engagement.

Analytics 169
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? The apprehension to adopt a new system or modify a current one is real.

Analytics 169
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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Association Analytics Tip: Always be deliberate in the data you ask for! Analyze Performance.

Analytics 169
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. Using data from your AMS, analytics will help you answer these more complex questions. Why analytics? People often confuse reporting and analytics.

Analytics 169
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How to Start Your Data Analytics Journey

Association Analytics

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities.

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How to Make Analytics a Priority – Finally!

Association Analytics

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

1) Use a top-rated Content Management System (CMS) platform. 3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. 4) Prioritize SEO.

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