Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. This includes assisting with nonprofit analytics!

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. One of the biggest problems nonprofits face is improving their low donor retention rate. That’s why you need an analytic, numbers-based perspective to strategy and planning.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Nonprofit Tech for Good

MAY 13, 2022

Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Content (utm_content).

Donor 284

Donor Track Facebook Campaign 284

VisionLink

JUNE 19, 2012

Is your nonprofit looking for ways to improve your website and increase traffic? Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Remember, creating the most valuable website content takes time.

Content 205

Content Websites Strategy Adwords 205

Whole Whale

FEBRUARY 9, 2024

Research What People Are Looking For (not just what you have) When we start creating our websites, we think about the content that we already have. Keywords everywhere shown for “Nonprofit SEO” 2. Below you can see how this shows up in our annual traffic in Google Analytics: 3. More on content marketing here.

Strategy 98

Strategy Tips Google Search 98

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content.

Content 105

Content Test Student Audience 105

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. So, how can your nonprofit create a social media strategy that you can sustain? Do your research Now we need to figure out what content works for your audience. This is your road map.

Social Media 98

Social Media Data Strategy Media 98

Whole Whale

MAY 2, 2024

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. Bonus, have interns take the Whole Whale content marketing and SEO course.

International 98

International Program Ideas Data 98

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Give it a try!

Websites 245

Websites Nonprofit Guidelines Phone 245

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

Analytics 100

Analytics Google Digital Marketing 100

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. How often do you revisit your nonprofit website with an eye to better engagement? Speaking of metrics, how do you measure your nonprofit site’s performance?

Online 240

Online Hunger Metrics Drupal 240

Qgiv

FEBRUARY 20, 2024

As technology evolves, there are new ways nonprofits like yours can take advantage of advancements to save time and raise more money. AI for nonprofits can be a real game changer in the fundraising landscape. One of the easiest AI tools for nonprofits to get started with is ChatGPT , a chatbot powered by OpenAI.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

Whole Whale

SEPTEMBER 26, 2023

With its robust suite of analysis tools, Clarity aims to enhance the user experience, making it an invaluable asset for nonprofit organizations looking to optimize their digital presence. Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making.

Analytics 52

Analytics Google Analysis Case Study 52

Media Cause

OCTOBER 11, 2023

Nonprofit organizations use social media to raise awareness and gain donors. Below, we explain how to leverage the untapped potential of TikTok for nonprofit marketing. Below, we explain how to leverage the untapped potential of TikTok for nonprofit marketing. Any social media platform can help you achieve these goals.

Marketing 59

Marketing Fundraising Social Media Video 59

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

Personal 101

Personal Test Demographics Analytics 101

sgEngage

JULY 13, 2021

I have a two-part answer: For your constituents, it’s findability – being able to quickly and easily find the content they seek. For your administrators/content creators, it’s scalability – when you have new content to share, being able to quickly and easily know where it belongs. Findability. Scalability.

Websites 105

Websites Structure Template Design 105

Candid

MAY 10, 2023

Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to.

Communication 98

Communication Campaign Channel Measure 98

NetWits

SEPTEMBER 5, 2012

What goes into creating and designing a successful nonprofit website that inspires action? One that every nonprofits should think about from time to time. Read more about the #1 Reason Why Nonprofit Websites Fail. Learn more about nonprofit website priority and the use of wireframes to figure out how to kill the noise.

Design 247

Design Web Guide Slides 247

Greater Giving

SEPTEMBER 12, 2023

As technology continues to advance, nonprofits are turning to artificial intelligence (AI) to streamline and optimize their fundraising efforts, and for good reason. Predictive analytics: BWF defines predictive analytics as the process of assessing your nonprofit’s data to make predictions and model future donor behavior.

Team 98

Team Tips Fundraising Training 98

Top Nonprofits

MARCH 16, 2022

Examining the best nonprofit websites out there may give you an idea about whether it’s time to revamp your website or not, but we recommend also using a more empirical approach to determine if you need a new online strategy. In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date.

Websites 115

Websites Nonprofit Audience Mobile 115

TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Gathering your content. Generally speaking, the way you gather your content will vary depending on what your goals are for the newsletter.

Newsletter 247

Newsletter Spam Template Nonprofit 247

Candid

JANUARY 30, 2023

But what if you decide to rebrand your nonprofit? Rebranding can be used to improve public perception of a nonprofit’s organization, but it’s a major decision and significant project to undertake. If you think it may be time to update your nonprofit’s branding, it’s helpful to know what to expect from the process.

Nonprofit 119

Nonprofit Audience Library Research 119

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard.

Report 251

Report Web Analytics Comparison 251

sgEngage

JANUARY 30, 2024

In reality, many nonprofits like St. If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! Other AI solutions nonprofits commonly use include chatbots or virtual assistants to help streamline manual work.

Tools 90

Tools Donor Fundraising Survey 90

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced. Key issues of concern (i.e.,

Analytics 75

Analytics Museum University Google 75

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? This is done through “boosting” organic content or creating individual ads themselves.

Search 59

Search Alternative Social Social Media 59

sgEngage

JUNE 22, 2021

Data obtained from user interviews can be used to develop Audience Personas , to help guide design and content creation for your website/emails and to get ideas for improving events. Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!) A/B Testing.

Method 76

Method Research Test Analytics 76

Connection Cafe

FEBRUARY 8, 2018

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. And, through analytics and a culture of testing, some of the best advocacy and activist organizations are transforming how they listen to their supporters online. Communication isn’t just about speech.

Analytics 31

Analytics Advocacy Chapter Environment 31

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 82

Fundraising America United States Track 82

Connection Cafe

OCTOBER 30, 2017

Many nonprofits forget that their volunteers and donors are also customers. In other words, your nonprofit needs to make a full commitment to let data drive decisions company-wide. Your nonprofit’s data can provide useful information about donor and volunteer motivations. What does it mean to be data-driven ?

Analytics 39

Analytics Volunteer Donor Google 39

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. It has no understanding of the content; only what word is most likely to come next. Is it just a fad? Finally, we’ll identify some viable use cases for your organization.

Model 74

Model Italy Test Generation 74

NonProfit Hub

OCTOBER 8, 2020

So, you’re starting a nonprofit, that’s great! Let’s look at eight amazing tools designed to help your nonprofit be a success. Let’s look at eight amazing tools designed to help your nonprofit be a success. And as a nonprofit, you’re eligible for a free upgrade! Informative analytics.

Tools 65

Tools Social Media Analytics Nonprofit 65

Volunteer Hub

JANUARY 3, 2022

Facebook Live has become a go-to fundraising tool for many nonprofit organizations raising money amid COVID-19. Over the past few years, Facebook has added several new features to their social media platform that can greatly benefit nonprofits in both recruiting volunteers and promoting fundraising opportunities.

Facebook 95

Facebook Tools Fundraising Stream 95

Qgiv

JANUARY 16, 2024

With the right event management software for nonprofits, you can run your fundraising events more efficiently, helping you raise more money for your cause. There are quite a few different nonprofit event management software options your organization can use to make your event as seamless as possible.

Software 52

Software Tools Management Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I was in San Antonio this week to facilitate an interactive master class for 300 nonprofits that was hosted by the San Antonio Nonprofit Council that hosts The Big Give, a very successful local giving day. Format Templates , Content Asset Organizing Tools, and scheduling software that covers this whole process.

Social Media 50

Social Media San Antonio Content Strategy 50

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. The Nonprofit Organization’s Guide to Email Marketing. Use your UTMs.

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email Marketing Test Mail 104