Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

Improving Direct Marketing Response with Online Advertising by Richard Becker, President of Target Analytics. E-Book #2: Feeding the Content Beast. The book has useful content curation tips, but what really reasonated was this one: Organize based on audience needs. Happy Friday!

Content 120

Content Marketing Free Fundraising 120

Qgiv

APRIL 9, 2024

What is a good social media strategy for nonprofits? Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Why should nonprofits use social media?

Social Media 52

Social Media Media Guide Social 52

Classy

JUNE 8, 2021

Here are five ways you can take your nonprofit’s LinkedIn strategy to the next level. Creating a LinkedIn Page for your nonprofit and posting content on a regular basis can help you attract a loyal and dedicated following on the platform. Where you post content matters almost as much as the content itself.

Linkedin 121

Linkedin Nonprofit Search Hosting 121

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. Is it that simple? I like to them print out and keep by my computer as a visual reminder.

Audience 107

Audience Social Media Content Media 107

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

Donor 82

Donor Social Media Websites Content 82

Nonprofit Tech for Good

JANUARY 24, 2017

Still in beta for most, LinkedIn is slowly rolling out a new design for Pages, Admin Tools, the News Feed, and LinkedIn Profiles. LinkedIn Analytics are straight-forward and detailed. The focus is on layout, design, search, language, posting, and analytics to maximize how page content is presented in the News Feed.

Linkedin 100

Linkedin Attention Social Media Analytics 100

Whole Whale

APRIL 10, 2023

This renaissance of the medium presents a fantastic opportunity for deeper content to be created and consumed by people interested in the nonprofit world. We took the time to create an advanced guide on podcast analytics based on how we do it for the Whole Whale podcast.

Podcast 96

Podcast Hunger Nonprofit Summary 96

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics. those KPIs.

Fundraising 82

Fundraising America United States Track 82

Nonprofits Source

APRIL 19, 2017

Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. Content is still a very important factor in educating, informing, and building member/donor trust.

Ideas 111

Ideas Donation Online Strategy 111

Qgiv

JULY 21, 2022

Instead of personal updates and other news, LinkedIn is for professional content and connections. Network and create an outreach strategy. Whenever you post something on your company page and a staff member or volunteer interacts with it, your post will reach the news feeds of anyone in their extended networks.

Linkedin 52

Linkedin Social Media Practice Media 52

Nonprofit Tech for Good

NOVEMBER 3, 2023

Google Analytics, marketing automation platforms, donor management tools, and many of the other tools/products that are used daily by nonprofits have the ability to collect the data needed for personalization. Here’s an example of a personalized subject line – “[First Name], can you help feed a kid in need?”

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Personal email Strategy Nonprofit 321

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. The tools include Google Analytics, PostRank, Feedburner, and others. Reader Growth : This is content consumption. Jay Dedman pointed to an analysis Feedburner by Chris Baskind.

Metrics 81

Metrics Social Media Strategy RSS 81

Qgiv

SEPTEMBER 11, 2023

With Giving Tuesday right around the corner, it’s time to start thinking about your marketing strategy for the holiday. Instagram For Instagram, limit the posts to your Instagram feed to two or three posts, focusing on a morning reminder between 8:00 a.m. Facebook For Facebook, ramp up to three to five posts on Giving Tuesday.

Donation 83

Donation Giving Time Social Media 83

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? Creating a digital plan does that by aligning strategies to support your marketing goals. By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online.

Digital 111

Digital Marketing Guide Chapter 111

Connection Cafe

AUGUST 29, 2017

In order to capitalize on critical moments and retain support beyond the news cycle, here are 4 key components your nonprofit marketing strategy must include: 1. You can use analytics to monitor what message or channel drives the most supporter engagement. Diverse Content. Rapid Response.

Marketing 31

Marketing Strategy Social Media Channel 31

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Google Analytics has proven particularly helpful for content-based sites and commerce sites. For this reason, you must tailor your KPI's to your own site and strategy.

Analytics 54

Analytics Google Websites Metrics 54

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. I wanted to avoid automated cross-posting of social content because I think it isn't very effective. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. My Fan Page objective is: .

Metrics 97

Metrics Benchmark Facebook Experiment 97

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We cover everything from post frequency to timing to content so that you know exactly where to start. Social media marketing can cover everything from paid advertising to content marketing, so it’s important to know where to begin. Content Type. Social Media Marketing: What, when and where should I post?

Social Media 52

Social Media Marketing Media Social 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

If you want extract value from your social media strategy, you need to use measurement. That means setting measurable goals, collecting the right data, making sense of it, and transforming it into actionable decisions. Robin aptly points out that these skills are also required for content curation. How do you do it?

Skills 108

Skills Facebook Literacy Metrics 108

AccelEvents

AUGUST 16, 2021

You must set aside planning for your brand’s marketing campaign and the event strategy while putting in place processes before, during, and after the event. . You may also want to invest in high-quality production equipment so that the live-stream feeds are of premium quality. . Brand insights and analytics. Popular sessions.

ROI 98

ROI Badge Synchronous Sponsor 98

NTEN

JANUARY 22, 2009

Policy-oriented organizations have long produced dizzying amounts of statistical content. In April at our NTC conference panel, we'll dig in and discuss some strategies, advice, and real examples from groups that have had success. Feed your raw data to world. Kurt Voelker, Forum One Communications. Just get started!

Policy 36

Policy Data Content Share 36

AccelEvents

JULY 16, 2021

With more businesses turning to live events and virtual events as part of their marketing strategy , it’s no surprise that brands are trying to find more ways to improve these services. Now, It is used in modern streaming setups, and its primary objective is to deliver content from an encoder to an online video host. .

Stream 52

Stream Service Broadcast Tools 52

NonProfit Hub

JANUARY 9, 2018

You can also access your newsfeeds and establish RSS feeds for keywords. Sprout Social’s smart system offers marketing analytics for you to see the best times for your nonprofit’s social media interactions. Buffer allows you to schedule your posts for social media ahead of time and curate content from other websites through feeds.

Communication 38

Communication Tools Social Media Nonprofit 38

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. 80% of your posts should add value to your followers’ social media feeds. The second big piece is content creation. Summarize it! That’s the first area. Summarize it!

Social Media 138

Social Media Media Tips Social 138

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 12, 2010

It provides a complication of nonprofit tech and social change blog feeds. So, now you read a great collection of nonprofit, social change, and social media content your iPhone (download now ). Content feeds on the application include: The Zoetica Link Feed. The Case Foundation Blog. Great NonProfits.

Texas 95

Texas Haiti Application Hunger 95

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This is the most important part of your web analytics. Is it to gather donations or content?

Analytics 54

Analytics Google Social Media Websites 54

Achieve

JULY 2, 2019

This often leads to social media efforts being an afterthought, which turns into a cycle of posting reactive content vs. proactive content. . I strongly recommend that organizations develop a high level annual social media strategy based on their organizations priorities. Fortunately, the solution is simple – be strategic!

Social Media 52

Social Media Media Hints Social 52

DNL OmniMedia

JANUARY 14, 2022

Are you ready to learn more about how the right technology (and the strategies for using it) can help significantly boost your organization’s matching gift fundraising revenue? Keep reading to learn more about bringing your gift matching strategies to the next level. Record and analyze key matching gift metrics.

Gift 52

Gift Technology Tips Database 52

NTEN

MAY 23, 2014

After that, Team NTEN will work closely with this year''s Steering Committee to finalize the content. Well, for starters, you can! The community voting platform will be open in July. Speaking of the Steering Committee, allow me to introduce them. In April we put out the call for volunteers and were totally overwhelmed by the response.

Austin 67

Austin Michigan Atlanta Director 67

Connection Cafe

AUGUST 1, 2019

Top-notch donor cultivation depends on consistent activity, customized communications, and an excellent strategy. The time nonprofit fundraisers expend on the first two activities of donor cultivation – consistent activity and customized communications – greatly limits the time they can spend on effective short and long term strategy.

Museum 29

Museum Game Chicago Indianapolis 29

Care2

DECEMBER 12, 2011

Double check redirects – If you have changed your domain name or the structure of your site significantly you’ll want to ensure that links to old content redirect properly for popular content throughout the site. Set up scheduled backups your web host or from within your Content Management system.

Websites 73

Websites Plugin Test Feeds 73

NonProfit Hub

JULY 9, 2015

It’s time to get down and dirty about your social media strategy. This seems to be an age-old question about content management. People go back and forth all the time on whether their voice on social media should be posted organically in real-time, or if they should schedule out content days or weeks in advance. That’s okay.

Social Media 28

Social Media Media Social Voice 28

NTEN

JULY 18, 2011

Here are the main benefits, broken down: The people who ‘like’ your content will do a lot of work for you. Because on average, Facebook users who ‘Like’ content have TWICE the number of friends than a typical Facebook user. You’ll get access to an incredibly detailed set of analytics about the people who engage with your site.

Facebook 74

Facebook Social Media Advocacy Site 74

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

After learning of the change, Edgerank Checker was quick to conduct a study, they compared analytics from 3,000 Facebook pages the week before the change and the week after. Here are a few tips to keep in mind to help your content remain top-of-stream. Tactic 1: Audit your content. How big of a difference does this make?

Facebook 131

Facebook Measure Change Images 131

Forum One

APRIL 27, 2023

Understand common efficiencies Knowing some of the most common ways organizations build increased ROI into digital projects can help you design strategies that maximize the value of every initiative. But the hidden costs of processes and workflows—the time staff is spending preparing content to publish or entering data—can be overlooked.

ROI 82

ROI Digital Strategy Template 82

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Top Nonprofits

DECEMBER 6, 2021

And forming those relationships requires thought-out strategies and a will to succeed with engaging your donors, especially when you can’t interact face-to-face. Your online donation form is the foundation of your digital fundraising strategy. 100 feeds a food-insecure family of five for 2 weeks.” Online Donation Page.

Donor 52

Donor Management Virtual Newsletter 52