TechImpact

SEPTEMBER 2, 2014

Create content that your target audience cares about, and can use in their every day life. Nonprofits everywhere understand the importance of content marketing, but content marketing can be harder than it seems. Make sure your social media feeds are always up to date and ready to tweeting away! Engage the community.

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Content Marketing Create Social Media 138

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. What Is a Donor Engagement Strategy? But these four basic steps of the donor engagement cycle are key parts of your overall donor engagement strategy.

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Donor Strategy Nonprofit Phone 98

NTEN

FEBRUARY 14, 2014

The struggle to create effective content strategies for social networks either comes from not having enough time to devote to social media or not having enough content to post. Below are 10 tips for managing your time and dealing with the problem of feeding your organization’s social media beasts. Cody Damon. Media Cause.

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Content Effective Strategy Tips 93

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

The other day I witnessed the result of feeding and tuning a network. Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. Content Strategy: The Wisdom of the Network, guest post by Miriam Brousseau.

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Content Network Strategy Slideshare 112

Nonprofit Tech for Good

JULY 30, 2023

Campaign Monitor reports that emails with storytelling content have a 26% higher click-through rate than those without, indicating that storytelling captures readers’ attention and prompts action. Feeding America’s storytelling strategy humanizes the issue of hunger, putting faces and personal experiences to statistics and data.

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Storytelling Action Roles Hunger 234

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2013

Many charities are often stretch to find the time and resources to feed the content beast and riffing on popular memes can an efficient and effective way to create content, especially with the plethora of free “ meme creators “available. And the American Society of Civil Engineers used it to promote the profession.

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Meme Content Facebook Strategy 106

Nonprofit Tech for Good

JULY 2, 2020

Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. Build a Content Strategy. Your Instagram strategy won’t get very far without high-quality content.

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TechImpact

JUNE 18, 2014

But as we’ve detailed in previous blogs , with all the increased competition online, getting noticed through the typical social media feeds and through your website is becoming increasingly difficult. Content marketing is a team effort, and the weight does not have to be shouldered alone. Attract volunteers steadily. Make it easy.

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Content Platform Volunteer Marketing 136

sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. What better way to show off your nonprofit’s impactful work than with your engaging social media content?

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Social Media Integration Websites Media 78

sgEngage

MARCH 30, 2022

All you need is an easy-to-use website builder, or content management system (CMS), and an understanding of a few web design strategies. In this post, we’ll walk you through the following strategies to jumpstart your design journey: . As you read through these strategies, keep your supporters in mind.

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Design Websites NGO Strategy 77

TechImpact

JANUARY 27, 2014

Blogging, or content marketing, is one of the best ways to promote traffic to your site, build relationships, and cultivate your position within whatever community you are trying to establish yourself. Put yourself in their shoes, and decide whether the content you’re putting on your blog is applicable. Interact via social media.

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Tech Strategy Fundraising Nonprofit 218

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. YouTube ads can be both highly efficient and highly engaging.

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Digital Practice Donor Strategy 52

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. With that, let’s get started.

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Strategy Develop Fundraising Nonprofit 105

Byte Technology

FEBRUARY 2, 2016

And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.” So she recommends creating video content designed to be viewed vertically on mobile phones and other devices.

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Attention Content Video Create 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

E-Book #2: Feeding the Content Beast. The book has useful content curation tips, but what really reasonated was this one: Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you. Happy Friday!

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Content Marketing Free Fundraising 120

Candid

OCTOBER 10, 2023

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. They need to see your social media content to be inspired to give, and only a small percentage of your followers sees what you share. Here’s the catch.

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Social Media Share Media Social 115

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Using more than two hashtags is not a good growth or engagement strategy on Twitter. 3) Tweet content that inspires engagement.

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Twitter Practice Social Media Nonprofit 349

Nonprofit Tech for Good

AUGUST 9, 2021

Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. 1) Set up and prioritize LinkedIn Pages in your social media strategy. Finally, prioritize your LinkedIn Page in your overall social media strategy and commit to posting regularly. LinkedIn Pages.

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Linkedin Practice Social Media Sponsor 361

Saleforce Nonprofit

AUGUST 31, 2022

This allows our major gift officers to email or text relevant content to prospects without having to meet in-person. The tool feeds donor data from Salesforce into a patented machine-learning algorithm to personalize ask amounts for each prospect. Of course, we never turn down an opportunity to meet in-person with a major donor.

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Gift Strategy Amazon Digital 69

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The changes have also prompted nonprofits to reevaluate their digital strategies and make changes in strategies and tactics. Others, Linkedin.

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Facebook Digital Strategy Social Media 76

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2013

This year at the Nonprofit Technology Conference, I had the pleasure of designing and facilitating a session on “Content Curation for Nonprofits” with Will Coley. The session was designed to balance content delivery with peer interaction. This blog post offers reflections and resources from the session.

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Content Brain Technique Lecture 97

Connection Cafe

JANUARY 29, 2018

In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make sure the “time we all spend on Facebook is time well spent.”. Public content from businesses, brands and media has “crowded out the personal moments that lead us to connect more with each other.”

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Feeds News Facebook Change 36

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth. What should I look out for when using AI?

Social Media 79

Social Media Images Video Media 79

Qgiv

APRIL 9, 2024

What is a good social media strategy for nonprofits? Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Why should nonprofits use social media?

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Social Media Media Guide Social 52

TechImpact

JUNE 18, 2014

While it’s true social media’s an important component of a successful content marketing strategy, we’re here today to clear up a few misconceptions about the various social networks, and the impact they have on your nonprofit. Being active daily is essential to an effective nonprofit content strategy. What’s not to love?

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Social Media Media Social Demographics 177

CauseVox

MARCH 1, 2024

This will allow you to make sure you are creating content that speaks to those donors, as well as providing easy ways for them to give. Consider offering exclusive content, a VIP ticket to your next fundraising event, or an entry into a raffle. Barriers To Giving: What is preventing them from giving, or giving more?

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Audience Donor Survey Demographics 83

Forum One

OCTOBER 17, 2023

We’re pleased to be seeing a growing focus on products and product strategy among government agencies and nonprofit organizations, developing products and approaches that advance progress in health, the environment, and beyond. Similarly, such an approach can sharpen focus on features or content that support specific strategic goals.

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Product Develop Impact Case Study 87

M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . Color Choices.

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Social Media Accessibility Media Social 127

NTEN

AUGUST 14, 2014

I took part in the panel: Multiple Platform Social Media Strategies , which explored ways nonprofits can use social media more effectively, and sought to answer the proverbial question: "If a tree falls in the social media forest, how can you make sure anyone hears it?". Some of the tools highlighted include: Content curation.

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Social Media Platform Strategy Media 74

TechImpact

APRIL 17, 2014

Facebook reach is loosely defined as the number of people who saw a piece of your content. The more reach you generate, the more people see your content. Hammer out your content strategy. As referenced in an earlier blog post , having a clear and concise content strategy is the first step to garnering more reach.

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Facebook Feeds Interaction Images 150

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. Is it that simple? I like to them print out and keep by my computer as a visual reminder.

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Audience Social Media Content Media 107

Candid

OCTOBER 24, 2023

This year, create a social media strategy that gets donors excited to support your organization. And most importantly, get them used to engaging with your content. Here are a few types of content you can add to your social media plan to support your success this giving season. This is another great way to build community.

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Social Media Build Media Giving 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 12, 2011

Does your nonprofit do content curation as part of its content strategy? Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked and shared with your network.

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Content Headline Italy Aggregator 97

Nonprofits Source

APRIL 19, 2017

Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. Content is still a very important factor in educating, informing, and building member/donor trust.

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Ideas Donation Online Strategy 111

Classy

JUNE 8, 2021

Here are five ways you can take your nonprofit’s LinkedIn strategy to the next level. Creating a LinkedIn Page for your nonprofit and posting content on a regular basis can help you attract a loyal and dedicated following on the platform. Where you post content matters almost as much as the content itself.

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Linkedin Nonprofit Search Hosting 121

.orgSource

APRIL 17, 2023

Accountants Content moderators Legal Assistants Proofreaders Entry-level stock traders Transcribers Graphic designers, where creativity isn’t a priority Customer service representatives Soldiers Writers, where quantity is a greater concern than quality I reviewed several of these lists. The right team feeds off the energy of the group.

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Skills Collaboration Communication Classroom 221

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. all with different deadlines, writers, and content parameters. Photo by Gary Clark. How do I use it?

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