Nimble AMS

MAY 25, 2022

Nimble AMS delivers a highly personalized member experience with the power of AI and predictive analytics, configurable reports and dashboards, and easy integration with career center resources and learning management software (LMS). AI and predictive analytics. TECH TIP: Ensure you select a modern AMS rather than a legacy system.

Associations 129

Associations Technology Adopt Industry 129

Amy Sample Ward

FEBRUARY 23, 2012

The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect. Monitor multiple channels at once. Content Map. Why create a content map? Google Analytics. Listening Dashboard.

Social Media 249

Social Media Management Media Social 249

AccelEvents

JUNE 21, 2021

To tackle this, we will first map out your event marketing funnel and then highlight how an event marketer can boost sales at every stage of that funnel. But, by mapping the marketing funnel stages, you can more effectively move registrants towards that goal. . Mapping Leads at Every Marketing Funnel Stage.

Marketing 91

Marketing Registration Map Virtual 91

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

Social Media 100

Social Media Channel Data Media 100

AccelEvents

JULY 6, 2021

Setting Up Event Analytics and Integrations To Track Your Event Promotion. Analytics can be useful for real-time event engagement as well as post-event engagement and marketing campaigns. . Consider hosting a post-event community through a dedicated channel, like on your event landing page. Mapping Your Event Promotion Plan.

Guide 95

Guide Virtual Registration Integration 95

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Forum One

APRIL 8, 2021

Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. You can reimagine old footage or images by giving them new life on your social media channels. Your email communications are another simple way to personalize content.

Impact 77

Impact Channel Audience Content 77

Whole Whale

JANUARY 27, 2022

LinkedIn Analytics with Shield AI tool for a personal profile. Remember, any ZOOM call can be recorded for audio in two channels, that file can then be sent to this service and translated in minutes. Google Sheets or AirTable can be used to map out content and scheduling. Social Media Tools.

Profile 98

Profile Social Linkedin Audio 98

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship. The ability to accurately develop personas and create their journey maps.

Game 44

Game Experiment Marketing Gartner 44

Connection Cafe

AUGUST 3, 2020

hjc has worked with dozens of nonprofits to ‘stand in the shoes’ of their constituents, a process known as Constituent Experience (CX) journey mapping. Get more details about Knowledge Network’s journey mapping experience and read case studies from other nonprofit organizations. Second step: Create personas to map.

Results 41

Results Donor Map Case Study 41

sgEngage

SEPTEMBER 6, 2022

So, if your approach is too broad, can you best pinpoint the tactics and channels which work best for the resources you have available? Thankfully, there are tools in place to help you map out a marketing strategy that fits your organization. These include: Research and analytics. Branding and strategy. UX design and content.

Marketing 79

Marketing Blackbaud Analytics Trend 79

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Chapter 1: Introduction.

Digital 111

Digital Marketing Guide Chapter 111

AccelEvents

SEPTEMBER 1, 2021

Your event marketing budget will be distinct from your event budget, and you’ll want to map out how much you can spend for each. . Identify how useful your event technology will be and where it can save you money ( i.e., ticketing , integrated fundraising, sponsorship ideas, digitization for trade shows, analytics).

Marketing 105

Marketing Virtual Sponsor Social Media 105

sgEngage

NOVEMBER 15, 2022

By taking a long-view at how philanthropy has remained stable through a number of major recessions over the last several decades, we can map a pathway to stability. An organization is really just one channel in which they realize their own goals for impact.” Nothing we have faced so far is new, even if the world seems forever changed.

Build 68

Build Strategy Blackbaud Philanthropy 68

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. Yesterday, I facilitated a session called Mapping Social Media to Strategy. We'll examine what can and can't be quantified as well as various metrics and analytics tools. Good feedback and sharing on the back channel using custom tag #ntcmap. Takeaways: 1.

Metrics 50

Metrics Map Social Media Strategy 50

Forum One

FEBRUARY 28, 2023

Tools and channels that house data often do not make it easy to navigate. Digging into each analytics platform individually to pull your information to try to tell a cohesive story can be frustrating. Many of the tools organizations work closely with were built by different teams with different business models.

Data 64

Data Analysis Map Accessibility 64

Whole Whale

SEPTEMBER 8, 2023

Focus on optimizing donation channels for mobile. Google Analytics is a must-use tool to help understand your campaign performance. Universal Analytics is the new version of this free web tracking tool and can take some time to understand. Track donation source data to optimize outreach channels.

Lesson 59

Lesson Fundraising Digital Test 59

DipJar

SEPTEMBER 12, 2022

Channel preference (social media vs. email). As seen with the importance of creating a marketing strategy, mapping out a content strategy allows you to identify what’s working and what needs further attention down the road. . Gather past content from a specified time period and channel. Identify your distribution channels.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

For example, I used the quote above overheard and tweeted by Google Analytics Evangelist, Avinash Kaushik. If your most valuable customers do not depend on or trust social media as a communication medium, or if your organization is resistant to engagement in some channels, you will have to start smaller and slower.

ROI 78

ROI Social Media Metrics Conference 78

NonProfit Hub

JANUARY 9, 2018

Sprout Social’s smart system offers marketing analytics for you to see the best times for your nonprofit’s social media interactions. It also features an in-depth analytics tool that lets you visualize what’s working for your nonprofit and what’s not. You can also access your newsfeeds and establish RSS feeds for keywords. Kindful.

Communication 38

Communication Tools Social Media Nonprofit 38

Amy Sample Ward

JUNE 6, 2012

" The Identity Spectrum – Identity Woman – I love this spectrum map of the various kinds of online identity! Channels covered included online, direct mail, telemarketing and canvassing." Such a great resource for understanding and planning for community engagement. "The

Web 117

Web San Francisco Bookmarking Search 117

Forum One

JULY 27, 2021

Which digital channels get you the most traction? Don’t rely on your own assumptions or analytics data alone. More on this: Mapping Your Digital Ecosystem. Here are seven tips on how you can improve your fundraising efforts by using everything your digital ecosystem has to offer. Focus on quality—not quantity .

Digital 47

Digital Tips Fundraising Evaluation 47

Bloomerang

FEBRUARY 1, 2023

With interactive maps, private meeting scheduling, and a personalized agenda, attendees have everything they need to get more from the event. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere. Set this up on your computer.

Org 80

Org Raise Tools Help 80

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2010

Online tools for capacity mapping and resource matching: The big picture. The Potentials and Pitfalls Of Using Web Analytics. Reduce/Reuse/Recycle: Repurposing Content for Various Channels. Online tools for capacity mapping and resource matching: The big picture. Write A Powerful Story In 60 Minutes: The Hollywood Method.

Conference 96

Conference Technology Proposal Method 96

Tech Soup

MARCH 18, 2013

This guest post was authored by Dennis McCarthy, director of enterprise sales at Target Analytics, a Blackbaud company. Quick questions: Do you know what issue they responded to, and do you know when they responded and in what channel? Add Another Channel. Combine channels for an integrated approach and do even better.

Donor 57

Donor Channel Test Database 57

Connection Cafe

APRIL 27, 2009

Free domain mapping. Designation as a YouTube "nonprofit" channel. You might have at one time or another used Google Earth or Google Maps to find a geographic location online but Google Earth is also making a push to help nonprofits use Google Earths and Maps for advocacy and outreach. Photo and video uploading.

Map 32

Map Google Grant Video 32

Connection Cafe

JUNE 13, 2017

At the same time, our follower growth on Twitter was becoming stagnant, and we decided to see what kind of results we could get for the Foundation by paying more attention to Instagram as a distribution channel for content and campaigns. Use analytics to map the user journey from Instagram follower to engaged constituent.

Ideas 47

Ideas Comparison America Newsletter 47

Allegiance Group

MARCH 18, 2024

In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. It’s difficult, so we want to give you a reliable map. Mistake 2: No System for Channel Attribution Say someone sees your ad on Hulu. So, which touchpoint led to the gift?

Measure 52

Measure Fundraising Analytics Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2012

Idealware partnered with the Minnesota-based MAP for Nonprofits on this project into how, and how effectively, human services organizations are using technology to innovate their service delivery. Let’s see, now we do Facebook, Twitter and a YouTube channel, and we guest blog for the local Patch (community news website),” she said. “It

Technology 96

Technology Minnesota Social Media Case Study 96

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105

Analysis Audience Test China 105

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Tech Soup

MAY 7, 2013

Check out our map of events to find your closest group. Philadelphia's Net Tuesday livestreamed a talk by Amy Sample Ward on building a multi-channel campaign. Charity & Nonprofit Analytics Meetup: Email. How big is the NetSquared Local community? Here are some highlights that they've shared from their April events.

Netsquared 52

Netsquared South Africa Houston Portland 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

After learning of the change, Edgerank Checker was quick to conduct a study, they compared analytics from 3,000 Facebook pages the week before the change and the week after. Once you have laid out your top posts and examined their tone, content and format, use any themes that emerged to map out your future posts.

Facebook 131

Facebook Measure Change Images 131

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

This would have to be done with some social networking analysis software that maps twitter accounts to donors and displays results. pronounced Favored) is a service that channels the most "favorited" tweets on Twitter. Does it exist? ahem, @pistachio ?) In the menatime, here's a few twitter stat tools from Brian Solis's awesome list.

Donation 50

Donation Tanzania Organization Stats 50

Connection Cafe

APRIL 27, 2015

The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. So how do we deal with this proliferation of channels and the need to increase personalization? To attract and retain donors, we need to use our multi-channel tools to take them on the journey.

Marketing 20

Marketing Channel Interaction Calendar 20

CauseVox

DECEMBER 8, 2023

Consider all income sources, including individual donations through various channels. Understanding Your Donors To strengthen ties with supporters and build lasting relationships, consider starting with two key strategies: crafting donor personas and leveraging data analytics.

Develop 72

Develop Calendar Nonprofit Retention 72

Care2

APRIL 25, 2009

In this session, representatives from Causes (as in “on Facebook&# and “on MySpace&# ), Capital One and Network for Good will present channels for raising money and awareness other than your website. We'll examine what can and can't be quantified as well as various metrics and analytics tools.

Conference 28

Conference Technology Myspace Metrics 28