Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

” Lucy Bernholz, “ Data-first Philanthropy.” Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” ” Lucy Bernholz, “ Data-first Philanthropy.” Not Data Driven.”

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Social Media Channel Data Media 100

Neon CRM

JUNE 16, 2023

You taper off the most expensive and time-consuming recognition channels to the smallest group of donors. An organization could segment their donor data to follow that structure, narrowing the criteria as a donor gives more. Some of your more analytic donors may prefer hard data. Contact us for a demo.

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Map Donor Guide Newsletter 52

Nimble AMS

MAY 25, 2022

Nimble AMS delivers a highly personalized member experience with the power of AI and predictive analytics, configurable reports and dashboards, and easy integration with career center resources and learning management software (LMS). AI and predictive analytics. Provide data about different industry positions.

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Associations Technology Adopt Industry 129

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

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Mail Fundraising Nonprofit Channel 52

Forum One

APRIL 8, 2021

You can use website personalization to serve up different types of content based on the visitor behavior and accompanying data. Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. Repurpose & revive.

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Impact Channel Audience Content 76

AccelEvents

JULY 6, 2021

Setting Up Event Analytics and Integrations To Track Your Event Promotion. Analytics can be useful for real-time event engagement as well as post-event engagement and marketing campaigns. . Employ lead capturing and lead retrieval mechanisms at each stage of the marketing funnel and synchronize data with a CRM platform.

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Guide Virtual Registration Integration 95

AccelEvents

JUNE 21, 2021

To tackle this, we will first map out your event marketing funnel and then highlight how an event marketer can boost sales at every stage of that funnel. But, by mapping the marketing funnel stages, you can more effectively move registrants towards that goal. . Mapping Leads at Every Marketing Funnel Stage.

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Marketing Registration Map Virtual 91

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship. The ability to accurately develop personas and create their journey maps.

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Game Experiment Marketing Gartner 44

sgEngage

NOVEMBER 15, 2022

By taking a long-view at how philanthropy has remained stable through a number of major recessions over the last several decades, we can map a pathway to stability. This can be done by sending out surveys and taking advantage of the data that you already have available.

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Build Strategy Blackbaud Philanthropy 68

sgEngage

SEPTEMBER 6, 2022

So, if your approach is too broad, can you best pinpoint the tactics and channels which work best for the resources you have available? Thankfully, there are tools in place to help you map out a marketing strategy that fits your organization. These include: Research and analytics. Branding and strategy. UX design and content.

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Marketing Blackbaud Analytics Trend 80

Whole Whale

JANUARY 27, 2022

LinkedIn Analytics with Shield AI tool for a personal profile. Remember, any ZOOM call can be recorded for audio in two channels, that file can then be sent to this service and translated in minutes. Google Sheets or AirTable can be used to map out content and scheduling. Social Media Tools.

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Profile Social Linkedin Audio 98

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Data collected from Similarweb.com. My most valuable digital channel for this campaign.

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Digital Marketing Guide Chapter 111

Connection Cafe

AUGUST 3, 2020

hjc has worked with dozens of nonprofits to ‘stand in the shoes’ of their constituents, a process known as Constituent Experience (CX) journey mapping. Get more details about Knowledge Network’s journey mapping experience and read case studies from other nonprofit organizations. Second step: Create personas to map.

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Results Donor Map Case Study 41

DipJar

SEPTEMBER 12, 2022

Failing to clean up your data. Channel preference (social media vs. email). As seen with the importance of creating a marketing strategy, mapping out a content strategy allows you to identify what’s working and what needs further attention down the road. . Gather past content from a specified time period and channel.

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Marketing Social Media Nonprofit Integration 52

AccelEvents

SEPTEMBER 1, 2021

Your event marketing budget will be distinct from your event budget, and you’ll want to map out how much you can spend for each. . Identify how useful your event technology will be and where it can save you money ( i.e., ticketing , integrated fundraising, sponsorship ideas, digitization for trade shows, analytics).

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Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. Yesterday, I facilitated a session called Mapping Social Media to Strategy. We'll take a look at how to use both qualitative and hard data points to refine and adapt your strategy as well as the role of continuous listening and learning through implementation of pilots.

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Metrics Map Social Media Strategy 50

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Analyze results data to double down on what inspires action. Focus on optimizing donation channels for mobile.

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Lesson Fundraising Digital Test 59

Forum One

JULY 27, 2021

Which digital channels get you the most traction? Don’t rely on your own assumptions or analytics data alone. Consider whether you are able to export data for analysis in other systems and move the data to other platforms as needed. More on this: Mapping Your Digital Ecosystem. Invest in training and staff.

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Digital Tips Fundraising Evaluation 47

Amy Sample Ward

JUNE 6, 2012

" The Identity Spectrum – Identity Woman – I love this spectrum map of the various kinds of online identity! Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 Channels covered included online, direct mail, telemarketing and canvassing."

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Web San Francisco Bookmarking Search 117

NonProfit Hub

JANUARY 9, 2018

Sprout Social’s smart system offers marketing analytics for you to see the best times for your nonprofit’s social media interactions. It also features an in-depth analytics tool that lets you visualize what’s working for your nonprofit and what’s not. You can also access your newsfeeds and establish RSS feeds for keywords.

Communication 38

Communication Tools Social Media Nonprofit 38

Bloomerang

FEBRUARY 1, 2023

With interactive maps, private meeting scheduling, and a personalized agenda, attendees have everything they need to get more from the event. Qgiv’s app automates that process and saves your nonprofit time. Remember, events play a vital role in your nonprofit’s overall fundraising plan.

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Org Raise Tools Help 81

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2010

Online tools for capacity mapping and resource matching: The big picture. The Potentials and Pitfalls Of Using Web Analytics. Reduce/Reuse/Recycle: Repurposing Content for Various Channels. Unlocking the True value of Social Media—the Answers are in the Data. Write A Powerful Story In 60 Minutes: The Hollywood Method.

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Conference Technology Proposal Social Media 96

Tech Soup

MARCH 18, 2013

This guest post was authored by Dennis McCarthy, director of enterprise sales at Target Analytics, a Blackbaud company. Quick questions: Do you know what issue they responded to, and do you know when they responded and in what channel? Add Another Channel. Combine channels for an integrated approach and do even better.

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Donor Channel Test Database 57

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

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Analysis Audience Test China 105

Allegiance Group

MARCH 18, 2024

In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. It’s difficult, so we want to give you a reliable map. Mistake 2: No System for Channel Attribution Say someone sees your ad on Hulu. So, which touchpoint led to the gift?

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Measure Fundraising Analytics Channel 52

Connection Cafe

APRIL 27, 2009

Free domain mapping. Designation as a YouTube "nonprofit" channel. You might have at one time or another used Google Earth or Google Maps to find a geographic location online but Google Earth is also making a push to help nonprofits use Google Earths and Maps for advocacy and outreach. Recruit volunteers. Promote events.

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Map Google Grant Video 32

Connection Cafe

JUNE 13, 2017

At the same time, our follower growth on Twitter was becoming stagnant, and we decided to see what kind of results we could get for the Foundation by paying more attention to Instagram as a distribution channel for content and campaigns. Use analytics to map the user journey from Instagram follower to engaged constituent.

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Ideas Comparison America Newsletter 47

Tech Soup

MAY 7, 2013

Check out our map of events to find your closest group. Philadelphia's Net Tuesday livestreamed a talk by Amy Sample Ward on building a multi-channel campaign. How Individuals Are Using Technology and Data to Support Vulnerable Populations. Denver, CO: May 21 The Why and How of Fundraising Data. Open Badges Meetup.

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Netsquared South Africa Houston Portland 52

Connection Cafe

APRIL 27, 2015

The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. So how do we deal with this proliferation of channels and the need to increase personalization? To attract and retain donors, we need to use our multi-channel tools to take them on the journey.

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Marketing Channel Interaction Calendar 20

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

After learning of the change, Edgerank Checker was quick to conduct a study, they compared analytics from 3,000 Facebook pages the week before the change and the week after. Once you have laid out your top posts and examined their tone, content and format, use any themes that emerged to map out your future posts.

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Facebook Measure Change Images 131

Neon CRM

MAY 31, 2023

By focusing on every step of that donor journey and leveraging supporter data to build better relationships with supporters, your nonprofit can stop focusing so much on acquiring new ones and start reaping the rewards of a loyal donor base. It also involves careful analysis and upkeep of your donors’ data. Then let’s get started!

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Donor Management Guide Retention 52

CauseVox

DECEMBER 8, 2023

Consider all income sources, including individual donations through various channels. Understanding Your Donors To strengthen ties with supporters and build lasting relationships, consider starting with two key strategies: crafting donor personas and leveraging data analytics.

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Develop Calendar Nonprofit Retention 72

Nonprofits Source

JUNE 23, 2023

Map the website visitor journey. Begin by digging into your audience data and website metrics to understand what your current audience looks like. Use these resources to support your research process: Google Analytics. Knowing where visitors are coming from can help you understand which marketing channels your audience prefers.

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Audience Websites Build Tips 64

Nonprofits Source

APRIL 25, 2024

Map the patient journey The care management software you use should help your care team stratify patients around risk factors and gaps in care, then begin outreach to those who need intervention. Patient journey mapping helps healthcare leaders understand how patients interact with their providers by outlining each communication touchpoint.

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Goal Tips Review Instruction 52

Care2

APRIL 25, 2009

In this session, representatives from Causes (as in “on Facebook&# and “on MySpace&# ), Capital One and Network for Good will present channels for raising money and awareness other than your website. We'll examine what can and can't be quantified as well as various metrics and analytics tools.

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Conference Technology Myspace Metrics 28

Nonprofit Tech for Good

JUNE 24, 2022

Before you launch the sweepstakes, map out your exact moves. Post about your sweepstakes at least a couple times a month on all your social channels (more often on Twitter is fine), and link back directly to your sweepstakes website. Here are some examples of things to include. Launch the sweepstakes with a bang.

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Practice Online Fundraising Track 240

Qgiv

MARCH 26, 2024

Free nonprofit resources offer your organization knowledge, strategic planning, and valuable data to help you accomplish your goals more efficiently. This marketing software can help you reach donors across your marketing channels. Google Analytics. Use this tool to automate your data tracking. Constant Contact.

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Resource Raise Free Help 122