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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 109
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The Role of Data Warehouses in Nonprofit Technology Strategies

Cloud 4 Good

You carefully analyze and map your legacy data, populating your new system until it’s full of your organization’s history. Your CRM is a key tool for engagement and can drive your fundraising strategy, moves management, campaign analytics, and operational reporting.

Roles 112
professionals

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Mapping the Donor Engagement Cycle: A Visual Guide to Stronger Connections

Neon CRM

You taper off the most expensive and time-consuming recognition channels to the smallest group of donors. An organization could segment their donor data to follow that structure, narrowing the criteria as a donor gives more. Some of your more analytic donors may prefer hard data. Contact us for a demo.

Map 52
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The Marketer’s Guide to Promoting Your Next Event

AccelEvents

Setting Up Event Analytics and Integrations To Track Your Event Promotion. Analytics can be useful for real-time event engagement as well as post-event engagement and marketing campaigns. . Consider hosting a post-event community through a dedicated channel, like on your event landing page. Mapping Your Event Promotion Plan.

Guide 95
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Optimize Your Website’s Impact

Forum One

Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. You can reimagine old footage or images by giving them new life on your social media channels. Your email communications are another simple way to personalize content.

Impact 76
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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52
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Recession-Proofing Is Just the Beginning: Building a Savvy Strategy for the Future

sgEngage

By taking a long-view at how philanthropy has remained stable through a number of major recessions over the last several decades, we can map a pathway to stability. Internally, there is no better time to take a critical look at your organizational structure. Nothing we have faced so far is new, even if the world seems forever changed.

Build 68