Forum One

APRIL 8, 2021

Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. You can reimagine old footage or images by giving them new life on your social media channels. Your email communications are another simple way to personalize content.

Impact 76

Impact Channel Audience Content 76

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

sgEngage

SEPTEMBER 6, 2022

So, if your approach is too broad, can you best pinpoint the tactics and channels which work best for the resources you have available? Thankfully, there are tools in place to help you map out a marketing strategy that fits your organization. These include: Research and analytics. Branding and strategy. UX design and content.

Marketing 80

Marketing Blackbaud Analytics Trend 80

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. After learning of the change, Edgerank Checker was quick to conduct a study, they compared analytics from 3,000 Facebook pages the week before the change and the week after. Keep calm and inspire on.

Facebook 131

Facebook Measure Change Images 131

Whole Whale

SEPTEMBER 8, 2023

Focus on optimizing donation channels for mobile. Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards. Growing your community of supporters is the only measure that matters.

Lesson 59

Lesson Fundraising Digital Test 59

Allegiance Group

MARCH 18, 2024

Yet, just like a master builder scrutinizes every angle and dimension, you also need to ensure you have the right tools to measure your creations’ success. In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map.

Measure 52

Measure Fundraising Analytics Channel 52

DipJar

SEPTEMBER 12, 2022

As the first step to developing a strategy, set clear, measurable goals. Channel preference (social media vs. email). As seen with the importance of creating a marketing strategy, mapping out a content strategy allows you to identify what’s working and what needs further attention down the road. . Acquire new donors.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. My presentation use s*x metaphors to explain some of the points.

ROI 78

ROI Social Media Metrics Conference 78

Amy Sample Ward

JUNE 6, 2012

" The Identity Spectrum – Identity Woman – I love this spectrum map of the various kinds of online identity! Channels covered included online, direct mail, telemarketing and canvassing." Such a great resource for understanding and planning for community engagement. "The

Web 117

Web San Francisco Bookmarking Search 117

Bloomerang

FEBRUARY 1, 2023

With interactive maps, private meeting scheduling, and a personalized agenda, attendees have everything they need to get more from the event. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere. Set this up on your computer.

Org 81

Org Raise Tools Help 81

Tech Soup

MAY 7, 2013

Check out our map of events to find your closest group. Philadelphia's Net Tuesday livestreamed a talk by Amy Sample Ward on building a multi-channel campaign. Toronto, ON: Measuring & Engaging Your Email List. Boston, MA: Beth Kanter Webinar - Measuring the Networked Nonprofit. Seattle, WA: May Mixer.

Netsquared 52

Netsquared South Africa Houston Portland 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2012

Idealware partnered with the Minnesota-based MAP for Nonprofits on this project into how, and how effectively, human services organizations are using technology to innovate their service delivery. Let’s see, now we do Facebook, Twitter and a YouTube channel, and we guest blog for the local Patch (community news website),” she said. “It

Technology 96

Technology Minnesota Social Media Case Study 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

This would have to be done with some social networking analysis software that maps twitter accounts to donors and displays results. The closest thing I've seen is a little utility called Twitinfluence - it measures an individual users Twitter network based on the following: First and Second Order Networks. Does it exist? Twitt(url)y.

Donation 50

Donation Tanzania Organization Stats 50

Connection Cafe

APRIL 27, 2015

The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. So how do we deal with this proliferation of channels and the need to increase personalization? To attract and retain donors, we need to use our multi-channel tools to take them on the journey.

Marketing 20

Marketing Channel Interaction Calendar 20

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

CauseVox

DECEMBER 8, 2023

To kickstart the planning process, define specific and measurable goals aligned with your organization’s mission. Consider all income sources, including individual donations through various channels. Data and Analytics Tap into the power of data and analytics to segment and target your donors effectively.

Develop 72

Develop Calendar Nonprofit Retention 72

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. They now use this approach with other channels, like Twitter, for example. Combine with other measures and qualitative data. More on that later. A few points about social media metrics. Harvest insights.

Story 72

Story Learning Organization Metrics 72

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. This can occur through various channels such as social media, word of mouth, or advertising. It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2009

Why should we measure story in a new way? To do this we have to be able to measure story in a new way. They fight for democracy, we watch, they die, we change the channel. It enables organization to show their constituents that the organization is engaged – the organization measures its impact based upon the content of stories.

Story 79

Story Action Model Adopt 79

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Evaluation: Measure outputs and outcomes. Keep reading.

Communication 93

Communication Effective Impact Benchmark 93

Forum One

DECEMBER 13, 2023

For the past 11 annual rankings, Forum One has developed responsive, increasingly sophisticated data visualizations and maps that let users explore and compare detailed public health information across more than 65 health factors and outcomes for more than 3,000 counties. This innovative tool took home a gold Healthcare Ad Award this year!

Celebrate 67

Celebrate Award Colorado Museum 67

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

In the long run, as a condition of being a nonprofit, organizations should be required to file the Form 990 electronically, rather than on paper, and the IRS should publish those returns in formats that lend themselves to doing aggregate analytics, creating visualizations and building analytic tools.

Data 105

Data Impact Government Files 105

Forum One

DECEMBER 13, 2023

For the past 11 annual rankings, Forum One has developed responsive, increasingly sophisticated data visualizations and maps that let users explore and compare detailed public health information across more than 65 health factors and outcomes for more than 3,000 counties. This innovative tool took home a gold Healthcare Ad Award this year!

Celebrate 46

Celebrate Award Colorado Museum 46

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Come measure success. Once upon a non-profit theory, measurement was weak and weary, Over many a quaint and curious meetings with little to account for, While I nodded, nearly napping, an idea for a strategy came a tapping, What if measurement could include social interactions and what they stand for? Oh my god, take a look.

ROI 76

ROI Social Media Slides Media 76

NTEN

OCTOBER 28, 2008

These posts were literally "mashed up" with Current TV's election debate feeds that aired on their cable channel and web video feed. Mapping – Electronic mapping is truly a community phenomenon. But of course mapping has gone public. Measure Twice, Cut Once. and aggregates them. Do they want to come back?

Social Media 62

Social Media Lesson Develop Media 62

Tech Soup

DECEMBER 9, 2013

We have certainly seen some examples of maps or charts that the user can interact with, but with the over saturation of static infographic images, 2014 and the plethora of tools emerging that make these options really easy, we will see more organizations using data for storytelling that users can watch, click on, and really explore.

Celebrate 90

Celebrate News Technology Nonprofit 90

Care2

MAY 4, 2009

Google Analytics: Google Analytics , a free and powerful website stats software, lets you dig into your website data so you can find out all sorts of useful info such as who your audience is and what keywords they are searching for to find your website. All great questions! and the messaging wont get muddled.

Social Media 76

Social Media Online Communication Media 76

Connection Cafe

MAY 13, 2009

Email: Email is a critical channel, not talked about enough! Rebecca Moore then discussed at length the new generation of online (and easy to use) mapping tools – “neo geography” – and how it helps to communicate to and mobilize others through data visualization. Some website tools: 1. Donor Database/CRM.

Tech 20

Tech Communication Tools Online 20