Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 298

Digital Strategy Guide Create 298

Association Analytics

JUNE 21, 2023

With a modern ecosystem, your association can start by separating out analytical data from transactional data. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics!

Associations 319

Associations Challenge Data Taxonomy 319

Association Analytics

JULY 20, 2021

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. Data scientists, data engineers, business analysts and implementation managers are just some of the roles an outsourced analytics provider employs. Implementing a new software solution is a huge project.

Software 321

Software Build Analytics Associations 321

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Metrics 59

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 74

Audio Podcast Content Phase 74

Nonprofits Source

MAY 25, 2023

4 Tips to Increase Patient Acquisition and Hit Growth Goals Patient acquisition is vital to your organization’s growth. Additionally, analytic reporting tools like Arcadia’s healthcare dashboards can help you visualize your organization’s quality performance and determine its efficiency per patient type.

Goal 52

Goal Tips Review Map 52

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? A few years ago, Hunger Solutions New York (HSNY) targeted service providers as their primary audience. We work quickly to create and disseminate content, and look at metrics on our various digital platforms.

Online 247

Online Hunger Metrics Drupal 247

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. Winter 2022-2023.

Strategy 275

Strategy Fundraising Social Media Nonprofit 275

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like? This is your road map.

Social Media 98

Social Media Data Strategy Media 98

EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. You don’t have to jam all of these components into your annual report if they don’t reflect your goals. Besides their impactful graphics, they provide clear and concise information about the year’s progress alongside compelling copy and analytics.

Report 180

Report Organization PDF Tanzania 180

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 1: Set objectives and goals Start by outlining your campaign’s strategic purpose and objectives. This is where a communications campaign can come in handy. Outline the solution.

Communication 98

Communication Campaign Channel Measure 98

Nonprofit Tech for Good

AUGUST 9, 2021

3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Candid

JANUARY 24, 2024

It’s that time when we reflect on our work over the past year and set goals for the new one. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. And it’s no different for social media managers.

Social Media 52

Social Media Data Strategy Media 52

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Focus on Target Audiences. Are we fostering meaningful conversations with target audiences?

Metrics 75

Metrics Brain Social Media Social Network 75

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. They have some ideas in common – including finding the “One Metric that Matters.”

Metrics 101

Metrics Measure Analytics Method 101

Candid

JANUARY 30, 2023

Before you commit to a complete overhaul of your nonprofit’s branding , make sure you understand what a rebrand entails: Your audience’s perception of your nonprofit will change. The scope of your nonprofit’s rebrand will depend on your goals. The scope of your nonprofit’s rebrand depends on your goals.

Nonprofit 119

Nonprofit Audience Library Research 119

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. This includes: Email databases Website analytics CRM systems Online giving platforms. Segment your audience on social media.

Personal 101

Personal Test Demographics Analytics 101

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Paid social media can help you further your nonprofit’s reach so you can reach and surpass the SMART goals you set.

Social Media 52

Social Media Media Guide Social 52

Media Cause

JULY 11, 2023

In the nonprofit sector, where scaling reach and impact is a common goal, automated email marketing is the secret sauce that allows for meaningful connections with an ever-growing supporter base without stretching your resources too thin. Data-Driven Decisions Email automation tools often come with analytics.

email 52

email Service Marketing Metrics 52

Qgiv

OCTOBER 9, 2023

A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. By building these connections, your for-profit partner reaches a new audience in your supporters, and your organization finds new supporters in their customers.

Causes 52

Causes Marketing Impact Guide 52

Candid

DECEMBER 12, 2022

Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests?

Video 105

Video Support Tips Audio 105

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

Giving 119

Giving Retention Metrics Demographics 119

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action. As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action.

Metrics 77

Metrics Social Media Media Social 77

sgEngage

MARCH 19, 2024

By creating a culture that leaves room for innovation, you will be able to improve how your nonprofit operates and makes decisions, benefitting both your internal and external audiences. Focus on Your Metrics Metrics will help you translate your data into action.

Culture 78

Culture Create eBook Attitude 78

Forum One

NOVEMBER 3, 2021

First, set your data reporting goals. Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Setting your goals first allows you to anchor a reference point for success. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need.

Report 70

Report Data Metrics Analysis 70

Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. It’s an easy way to set measurable goals and to align your objectives with your daily posting. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience.

Calendar 278

Calendar Social Media Content Media 278

AccelEvents

AUGUST 15, 2021

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

Stream 98

Stream Hosting Virtual Registration 98

Forum One

JUNE 9, 2023

The goal of the Children’s Hospital Colorado Foundation is to care for and cure children through the provision of high-quality care, education, research, and advocacy. Their goals are to end preventable maternal health risks and deaths, end preventable preterm birth and infant death, and close the health equity gap.

Award 71

Award Colorado Washington Wisconsin 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Candid

APRIL 13, 2021

Even if your mission has a narrower focus, you can use your Google Ad Grant to promote your message to a brand-new audience, the first step in increasing contributions. There are a couple of ways you can use your grant to achieve this goal. This audience will be more likely to click on your ads and interact with your volunteer page.

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Grant Google Problem Analytics 98

Qgiv

OCTOBER 21, 2021

When she’s not working to exceed development goals, you can find her hanging out with her cat, spending time outdoors, or going to the gym. . These same metrics are important to track during crises to effectively determine which indicators can signal alarm. What do we mean by “data?”. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Bloomerang

OCTOBER 1, 2021

However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Report 121

Report Data Donor Metrics 121

Neon CRM

NOVEMBER 8, 2023

If you’re a nonprofit, those ads can help you reach new audiences, connect with donors who are looking for a cause like yours, promote your events, and more. That means you can create ads and show them to targeted audiences when they visit any of those places online. The metrics you choose to track will be related to your goals.

Grant 52

Grant Google Track Guidelines 52

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. . Agenda builder.

Software 83

Software Virtual Integration Analytics 83

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. Social platforms are included in Google Analytics traffic sources. This is done through “boosting” organic content or creating individual ads themselves.

Search 59

Search Alternative Social Social Media 59