Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

I've been following the PepsiFresh contest since the launch in December, the largest social media for social good cause marketing effort put forth to date. I'm most curious to see how Pepsi will demonstrate leadership in social marketing and of course the longer term result - social impact. This is a big bold effort.

Contest 94

Contest Analysis Track Impact 94

Qgiv

FEBRUARY 20, 2024

Data analysis AI is a great tool for enhancing your data analysis across your organization. This analysis can be used to discover valuable insights and make informed decisions about your fundraising strategy. Using generative AI can help you create tailored emails, social media prompts, donation appeals, and more.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

Candid

NOVEMBER 17, 2021

Analysis of grant applications from 130 funders. Thanks to the generosity of these funders, we were able to identify 13 groups where duplicative questions are present using several human-guided machine learning techniques. Data Handling, Overview, Measurement, Evaluation and Reporting (4 percent). Miscellaneous (3 percent).

Analysis 109

Analysis Grant Application Contact 109

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Erika Croxton, the grist.org staffer who oversees social media strategy, says. “We

Measure 97

Measure Policy Social Media Green 97

CauseVox

MARCH 1, 2023

ChatGPT (Chat Generated Paragraph Techniques) is an advanced natural language processing tool to provide information and cobble content together based on prompts entered by a user. It’s the second chatbot to ever pass the Turing Test , the current standard for measuring sophisticated AI models. What is ChatGPT? Because I am!

Language 94

Language Generation Nonprofit Social Media 94

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. We started off with an affinity clustering of the strengths, challenges, and opportunities for improving their organization’s practice of measuring impact and communicating about it.

Data 107

Data Help Measure Analysis 107

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Long Live Strategy.”

Social Media 100

Social Media Channel Data Media 100

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

Data analysis is a process, not a one-time thing. You can follow this syllabus to boost your skills at all stages of the data analysis process. I call these “housekeeping skills” because these techniques keep my data neat and tidy. These techniques will save blood, sweat, and tears down the road. Why get good at Excel?

Data 139

Data Tutorial Chart Statistics 139

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

twInfluence uses social network analysis techniques to analyze your Twitter followers.   I'm particularly interested in the social capital measure. simple form of centrality measurement that equates to "prestige" or. Reach is a measurement of. In social network analysis, a.

Analysis 50

Analysis Twitter Social Network Network 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

I am leading a #Nettalks Webinar on “ Leveraging Social Media to Engagement and Inspire Alumni Networks ” at 2 PM EST today. On Monday, I shared a post about some network and strategy concepts. Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The syllabus includes: An overview of today’s digital measurement landscape.

Analytics 106

Analytics Google Digital Free 106

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

My last deep dive into social media and health care was when I delivered this keynote for a health care organization so this was an opportunity to see how the field has progressed. Some reflections: Health Organizations: Social Media. I introduced some concepts about Social Media ROI and steps to making a case.

Social Media 96

Social Media Reflection Leadership Media 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

” I created a list of grantee’s Twitter Profiles and shared back the analysis of most tweeted words and hashtags. Also, because Danielle has been a great measurement maven, she discovered through analyzing her data that the optimum amount of posting is twice day. Most Frequently Tweeted Words. Peer Case Studies.

Social Media 100

Social Media Integration Media Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. David was interested in learning more about what American nonprofits were doing with social media, he asked me for some advice. Effective Social Media. Connecting With New Colleagues. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2012

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” ” I often hear nonprofits say, “We don’t have those skills within our organization so we don’t do measurement.”

Data 109

Data Help Measure Analysis 109

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2011

There are lots of debates in the amazing world of measurement and learning. Real time analysis is not useful because it is drive by analysis. Only measure impact, not process. When the issue of interest moves from measurement for accountability/compliance to #evaluation for learning from Karcsig.

Story 121

Story Data Analysis Measure 121

Beneblog: Technology Meets Society

MARCH 18, 2012

Scientist / Data Analysis Engineer / General Techie Want to help save the world with your code? We're Benetech's Human Rights Data Analysis Group, and we're hiring right now ! This technology and analysis is used by truth commissions, international criminal tribunals, and non-governmental human rights organizations around the world.

Analysis 150

Analysis Statistics Chart Language 150

NonProfit Hub

FEBRUARY 4, 2021

This technique is ideal for those faced with such a task for the first time and not knowing where to start and how to set goals. Most likely, you have an understanding of which social media are suitable for finding like-minded people. Finding the right social media platform will allow you to create content that hits the mark.

Marketing 88

Marketing Create Nonprofit Platform 88

NonProfit Hub

SEPTEMBER 1, 2020

Among other things, brand SERPs include the most important pages on your site, your most recent social activity, your Wikipedia page (if you have one), and the latest news stories about your company. To do this, they use a variety of techniques, including public relations management, content marketing and technical SEO. .

Management 84

Management Nonprofit Review Wikipedia 84

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2014

Here are six tips that will help you deliver highly successful technology training workshops by using effective evaluation techniques. It defines the outcomes of training in four different areas that you can measure. But disciplining yourself to reflect afterwards always gives the reward of improvement. Use Learning Theory.

Evaluation 128

Evaluation Training Train Tips 128

CauseVox

MAY 9, 2023

But ChatGPT’s deep learning techniques allow it to create optimized subject lines for any email. Content Repurposer Let’s say that you have content on your website, social media, or newsletter that you would like to repurpose into an email for your supporters. It can also provide high-quality analysis for a range of purposes.

Examples 84

Examples email Communication Language 84

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

But first best practices and measurement , learning, and improving. It boils down the techniques to simply: Curate, Snap, Hashtag, Engage, and Repeat. Simply Measured offers a free report that lets see which of your photos/stories was most engaging. How are you defining and measuring success?

Marketing 109

Marketing Hype Photography Measure 109

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

You don't go into using a Twitter strategy without having built up a little social capital or as Tara Hunt calls " Whuffie." I also wonder about the effectiveness of fundraising on Twitter as more and more organizations or individuals start doing it? Let's take a look at the brief history of fundraising on Twitter and lessons learned.

Analysis 87

Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

The focus is how to effectively integrate social media channels and measure and learn. Two grantees that work on Children’s Healthcare at the national level and have experience using social media as part of an integrated campaign were co-presenters. Wait for maturation?

Google 116

Google Change Social Adopt 116

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

This year my work as Visiting Scholar at the David and Lucile Packard Foundation includes training, coaching, and facilitating peer learning sessions for grantees on using social media effectively, becoming a Networked Nonprofit. It has been incredible laboratory to put the big ideas in the book in practice. Techniques for More Engagement.

Social Media 104

Social Media Fun Experiment Media 104

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Using weekly social media posts focused on your mission’s impact.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. My three words: streamline, weave, and Einstein. Good for you!

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

Note from Beth: Social media is not a waste a time, but there are ways to waste your time. If you know of other tools (or tips) that make you more efficient managing content, engagement, and tracking on social media, please share them in the comments. So Many Social Networks, So Little Time. Aggregating Conversations.

Social Media 99

Social Media Tools Media Social 99

NTEN

OCTOBER 12, 2011

There are lots of debates in the amazing world of measurement and learning: The only valid data is quantitative data. Real time analysis is not useful because it is drive-by analysis. Only measure impact, not process. Do only numbers matter? Make data-driven decisions only, don't trust your gut ever. And so it goes …….

Story 74

Story Data Analysis Structure 74

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

It is about participating in social media to make a positive difference and doing so on a large scale. As activists, professionals in social good, and as storytellers, we have to move beyond engaging the community to really parsing out what is the right change and the effective path to the solution. The issue is complex.

Network 119

Network Children Offline Storytelling 119

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. I wanted to avoid automated cross-posting of social content because I think it isn't very effective. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. My goal for this presentation was to synthesize the traditional ROI process with the best thinking about social media and ROI from the gurus like David Armano and KD Paine. And, it also includes measurement - not just qualitative information. View more presentations from kanter.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

As the news traveled from email boxes to social networks to mainstream media, activists, men, and women expressed their outrage. ” Read her analysis. Last week Kivi wrote about “ newsjacking ” the technique of piggy backing on a crisis to get more media attention. Let me go a little meta here. And it worked!

Causes 128

Causes Cancer Kentucky Dallas 128

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Don't set up a presence on every social network in the world all at once. . Use Help Applications That Streamline Social Media Tasks. Create Good Social Media Habits.

Awareness 100

Awareness Tips Social Media RSS 100