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Three benefits of developing thought leadership content at your association

Nimble AMS

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

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Build a Marketing Dream Team—Welcome AI

.orgSource

Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), and meta descriptions (Html summaries of page contents.) Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search.

Team 221
professionals

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Announcing the 2021 Open Data Project!

Nonprofit Tech for Good

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. The survey and the project are available in English, French, and Spanish.

Project 278
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery. To capitalize on this trend, they strategically offered targeted courses leading up to conferences and experienced a surge in participation and membership renewals.

Analytics 169
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Don’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership

.orgSource

Our research included interviewing thought leaders, organizing think tanks, and surveying professionals. That means having a thorough understanding of your organization’s IT strengths and deficits and an acute awareness of rising trends. Make them responsible for understanding technology trends. Association 4.0

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Perhaps it’s content that’s missing the mark. Tear down walls (literally and figuratively)​ Embrace a continuous process​ The Erosion of Confidence Sharon Rice,orgSource Managing Director of Business Strategy, is our resident trend watcher. Stay tuned for Sharon’s analysis of the dialogue.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Tipping points can include: Acquisition – when people move from interacting with your content to actually joining your association.