Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Direct prospective donors to your donation page by adding inline donation forms or lightboxes to your top-performing content. Audit your content to evaluate how well your website meets user search intent.

Fund 52

Fund Donor Strategy Search 52

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Use statistics to vividly demonstrate the scale of the problem being addressed. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2013

The Networked Nonprofit wasn’t only about making smart use of social media and metrics. They can help people with different knowledge, skills, and points of view to tackle a shared problem, see old things in new ways, or challenge the status quo. How to make convenings count: a new hands-on guidebook. By Noah Rimland Flower.

Arts 95

Arts Design Collaboration Analysis 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. Data is focused on the metrics that are specific to social media channel. It is used to improve content, messaging, and engagement on specific channels.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

Connection Cafe

AUGUST 25, 2017

Jobs to be Done Theory is about understanding what problems the website is solving for and the its responsibilities to end users and the organization, and then deciding how well is it performing those tasks. And being able to get that feeling from more than just the content itself. The metrics should follow those goals.

Design 35

Design Websites Practice Philadelphia 35

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

Identifying these people or what Krebs calls “nodes&# is core of social network analysis. There are some free tools that can help you visualize your Twitter network or do quasi social network analysis on Twitter. One problem is that it doesn’t analyze your network in real time. Here’s a few that I’ve used.

Twitter 107

Twitter Network Tips Influence 107

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

Awareness 100

Awareness Tips Social Media RSS 100

Connection Cafe

NOVEMBER 2, 2020

Define the problem and the “why”. Conduct an impact analysis and use it! While Steph doesn’t want you to ignore this metric completely, she encourages institutions to focus their energy on increasing their dollars by maximizing their current donors. . This enables you to develop a change management plan. .

Virtual 28

Virtual Blackbaud Award Wisconsin 28

ASU Lodestar Center

FEBRUARY 19, 2014

These platforms are both automated and centralized, offering solutions to the most common problems associated with outdated data management tools. When relying on multiple databases, however, records need to be matched and duplicate records are much more likely to throw off results analysis.

Data 49

Data Technology Database Software 49

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2007

The key takeaway for me is the whole point about the need for new metrics to measure learning from games. That the old metrics aren't working. This is the same conversation that is happening around web metrics versus blog metrics. Funded the infrastructure, and less well on content. We need metrics!

Game 50

Game Change Metrics Learning Environment 50

Amy Sample Ward

JUNE 6, 2011

I like to think of it this way: Organizations may have the research or data, the capacity and staff, to identify problems and opportunities, to build messages, calls to action and campaigns. Look first at your organizational metrics. But, alone, the organization can’t make the change. How do we move away from slacktivism?

Build 220

Build Community Technology Action 220

Qgiv

JANUARY 12, 2022

Once the hallmark of marketing professionals and financial analysts, data analysis has now infiltrated almost all aspects of our life from fitness trackers (got to make sure you get those steps in!) To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits.

Analytics 98

Analytics Data Metrics Rate 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). My problem now is that I don't do a lot of processing with a pen or marker/flip chart anymore -- but I was standing up there, so I jotted some notes down on my moleskin. Tags as a metric.

Reflection 50

Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Bloomerang

OCTOBER 31, 2023

Let’s explore the common problems faced by faith-based organizations like yours, and how you can better serve your mission by consolidating all of your needs under a single DMS. The problem: Managing a patchwork of disconnected tools You may be juggling an array of tools and systems to manage your daily operations.

Classes 105

Classes System Management Donor 105

Bloomerang

JANUARY 29, 2024

Let’s explore the common problems faced by nonprofits like yours and how you can better serve your mission by consolidating all of your needs into a single platform. The problem: managing a patchwork of disconnected tools You may be juggling an array of tools and systems to manage your daily operations.

Platform 74

Platform Giving Guide Classes 74

Nonprofit Tech for Good

SEPTEMBER 19, 2019

The theme of your story can help you define the content you’ll need to create. Every powerful story consists of a challenge that the characters are facing and gradually guiding supporters towards the resolution of the problem. Moreover, your objectives can also guide you in the analysis of your campaign’s performance.

Storytelling 271

Storytelling Tips Social Media Story 271

Whole Whale

FEBRUARY 13, 2024

Using AI, you can identify top-performing content and trends to apply to generating new Meta ads. Note that due to the export restrictions, you will only be able to analyze a small set of ads and the spend amount will be hidden, so this method works best for ad copy analysis of top performing ads or analysis of competitor ad copy.

Library 52

Library API Ideas Files 52

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. Identifying potential donors involves research and analysis that highlights individuals or entities that share the same values and interests as the organization. Communicating with your donors isn’t a math problem. Start with a good newsletter.

Management 52

Management Donor Guide Retention 52

fusionSpan

OCTOBER 16, 2023

Within Salesforce, we’ll streamline your experience and provide a centralized 360 view of your data, allowing you to utilize campaigns, dashboards, and donor scores, organize donations, and personalize your donor content. As donors form the fundamental pillar of nonprofit work, fostering these meaningful connections is essential.

Management 59

Management Donor Fundraising Track 59

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis. Create promotional content. Provide an in-app feedback channel. Create a press kit. A video demo.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

The problem is that data everywhere! Social media metrics mavens know that both qualitative and quantitative data is needed. Don’t wait to collect a year’s worth of data in a week. Finally, avoid getting into data collection and analysis ruts – and evaluate your approach. Why is that so hard?

Measure 115

Measure Social Media Tools Media 115

Nonprofits Source

AUGUST 26, 2017

Let me ask you a question: Is there anything more frustrating than publishing content online that nobody can find? Promotion strategies take a multi-channeled approach to distributing content, news, and offers. Therefore, earning backlinks from authoritative sites increases the trust and value of your content.

Results 82

Results Digital Strategy Chapter 82

Bloomerang

SEPTEMBER 12, 2022

Qgiv solves this problem by creating completely customizable forms. Use this data to see how your supporters are engaging with your video content. Between effective market research and useful data analysis, you can feel confident reaching out to new audiences for donations. You receive a list of prospect insights for analysis.

Software 82

Software Fundraising Nonprofit Platform 82

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2010

See Juilos Vasconcellos analysis ). And, that is not a problem, it’s just the way it is. Integrated Call To Action: Spread Awareness and Donate My colleague, Geoff Livingston, recently wrote an analysis on Mashable about Twitter's new social good initiative Hope 140. The effort raised over $11,000.

Twitter 104

Twitter Campaign Social Sponsor 104

NTEN

MAY 4, 2011

In terms of our key metrics, however, we saw little impact from Facebook Connect. Collect clear data on the impact of several distinct approaches to the problem you're trying to resolve. Avoid using marketing hype as a substitute for your own analysis. AddThis, Facebook Activity Widget, etc.) But visits continued to stagnate.

Data 63

Data Change Analysis Metrics 63

Bloomerang

JULY 31, 2021

So if you have to leave early or just want to review the content, don’t worry, we’ll get all that good stuff in your hands. And I want you to also look at logic model sample and a SOAR analysis because that could really kind of help you think through some of the priorities in the planning exercises. .

Grant 119

Grant Build Video Strategy 119

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Structure Content With An Introduction, Body, and Conclusion.

Process 98

Process Content Digital Marketing 98