M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. Finding your audience part 2: matching to digital marketing channels. Once you know who your audience is, you still have to figure out the best digital channels to reach them in. And it’s a big loss! However, digital can be a bit trickier.

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America Digital Audience Channel 105

Nonprofit Tech for Good

JUNE 23, 2020

Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program.

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Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. WFP USA shared their blog post of Rani’s story on Facebook for Literacy Day on September 8. The Facebook post included two hashtags , #LiteracyDay and #AHandUp. They used the same photo and most of the same text from their Facebook post of Rani.

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Channel Sierra Leone Story Digital 247

NetWits

MARCH 11, 2012

Big Brothers Big Sisters of America has been doing incredible work for over 100 years and, while content marketing isn’t news to them, they’re using content along with social media to make sure the online world knows about their work. Here are 5 nonprofit content marketing examples. Go find out what your dog match looks like !

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Content Story Marketing YouTube 213

Tech Soup

JUNE 30, 2011

Solving real-world issues in a virtual world environment is a growing trend, present in initiatives such as Zynga’s in-game Japan Earthquake Relief efforts as well as games like America 2049 , Ecotopia and others. Through melding fact and fiction in an Alternate Reality Game (ARG), America 2049 focused on the future of human rights.

Game 62

Game Channel Change Japan 62

Classy

AUGUST 17, 2021

Learn more about the evolving situation from a recent Good Morning America ABC News segment below, as well as how you can help Haiti earthquake victims below. Video owned by and featured on the ABC News Youtube channel. Facebook: CoreResponse. Facebook: Hope for Haiti. Facebook: Team Rubicon. Hope for Haiti.

Haiti 52

Haiti Help Hurricane Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

One could take each channel and place it on the grid, understanding that not all channels are appropriate or effective for getting people up to the next level. They are trying to figure out how it is different from Twitter and Facebook. Most everyone else is kinda like, great, another social media thing to try to understand.

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Twitter Google Facebook Broadcast 95

Nonprofit Tech for Good

JULY 11, 2012

Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly. As a starting point, all nonprofits should be investing time and resources in the “Big Three”: Facebook , Twitter , and YouTube. Once your nonprofit’s Facebook page has been created, it requires no more than three to five hours a week on average to maintain.

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Social Media Media Ning Social 245

Cloud 4 Good

AUGUST 16, 2022

5000 list , the most prestigious ranking of the fastest-growing private companies in America. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. August 16, 2022 [Asheville, NC] – Today, Inc. revealed that Cloud for Good is No.

Time 81

Time Companies United States Press 81

BoardAssist

JUNE 24, 2014

Not all social media channels are created equal. If that’s the case for your organization, here are some realities you should be aware of before you ask them to take on that new social media channel. 1) Not All Social Media Channels Are Created Equal. Each social media channel (i.e. Facebook, Twitter, Flickr, etc.)

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Social Media Media Philadelphia Social 94

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% In fact, the average engagement rate on Facebook for nonprofit posts is a mere 0.08%. billion by 2025.

email 52

email Rate ROI Social Media 52

Care2

OCTOBER 31, 2012

I also wanted to share Cynthia Samuels, (who runs the Care2 Cause Channel) terrific compilation of resources on how folks can help in the aftermath of Hurricane Sandy. American Red Cross: Red Cross Facebook page/information. Facebook Global Disaster Relief page : all kinds of information and helping opportunities.

Hurricane 69

Hurricane Help Virginia Disaster 69

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The conversation was fast and intense on Facebook, so that’s why I’m taking the time to summarize out here.

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Feeds Social Media Measure Summary 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information.

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Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2008

Be A Voice for Darfur is an excellent example of multi-channel campaign designed to bring attention to the appalling genocide in Darfur. Geoff Livingston and Qui Diaz are behind this brilliant multi-channel campaign that is using social media for social good. . There is also a Facebook component that includes a Cause and application.

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Darfur Voice Channel Examples 57

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2013

Thousands of Minnesota nonprofits and schools were lighting up Twitter and Facebook with posts about the need for support and requests for donations. As the event organizer, we allocated a few thousand dollars to paid promotion of posts on Twitter, Facebook, Google and YouTube. Social media promotion of the event was in full swing.

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Social Media Media Minnesota Social 118

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), Facebook, Twitter, YouTube, etc. 3) Send hand-written thank you notes.

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Social Media Management Media Social 244

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

These local giving days focus more a community approach and help nonprofits build capacity in fundraising on all channels, while also promoting the idea of a Giving Day in the local community or geographic area. Other channels included TV news, radio, newspapers, websites, phone calls, and through friends or family.

Giving 104

Giving Minnesota Social Media Offline 104

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Custom reports offer a real-time picture of your supporters across all channels. EveryAction has been named by Inc Magazine as one of the fasted growing companies in America, and in 2018 received a major growth investment from Insight Venture Partners to build and acquire new technologies to expand its nonprofit capabilities. #8.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Connection Cafe

JUNE 13, 2017

At the Lupus Foundation of America , we’ve been active on Instagram since 2013, though until recently, it was not a central part of our organization’s social media strategy. For our latest online giving push, we opted to keep our Instagram content awareness-only and make the hard asks via email, Facebook and Twitter.

Ideas 47

Ideas Comparison America Newsletter 47

Tech Soup

JUNE 1, 2016

The targets need to be linked like so: --> Jump to events in North America or go international with events in. Central and South America. TARGET END LINKS. ## Central and South America. ## North America. ## Africa. ## Europe. ## Asia and Pacific Rim. --> North America. Africa and Middle East. Asia and Pacific Rim.

Las Vegas 36

Las Vegas Burkina Faso San Francisco Local 36

Nonprofit Tech for Good

DECEMBER 12, 2011

Some common metrics to monitor are website traffic, blog traffic, e-newsletter subscribers, Facebook fans, Twitter followers, online dollars raised, volunteers, and event attendees. Also, as you’ll see in Chapter 5, you will need a Google account to set up a YouTube Channel properly. Learn Basic HTML. </strong> 8.

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Social Media Media Avatar Organization 222

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations. Facebook Ladder of Engagement. (Don’t take my word for, see Pew Internet’s recent Networked and Hyperconnected study ). … Read More

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Measure NTEN Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

My latest project is called @home , which explores homelessness in America through the story of Mark Horvath (aka @hardlynormal on Twitter). Mark is an e-activist who interviews homeless men and women, and shares their stories across every digital medium he can find — YouTube, Twitter, Facebook, Google +, you name it.

Change 104

Change New Zealand Homeless Australia 104

Media Cause

FEBRUARY 28, 2022

Instagram is perfect for graphics and video, and Instagram and Facebook can utilize the carousel posts to use graphics to bring a storyboard to life. . If not, ensure alignment across all channels so they don’t feel like it’s a bait-and-switch situation. . Construct your ideal user journey.

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Content Test Student Audience 105

Whole Whale

APRIL 14, 2022

You can use a Facebook event, Eventbrite or a simple campaign site like splashthat. Inspire your supporters to channel their inner Joey Chestnut and stuff their face for good. Take a look at how HikeFor.com is helping Donate Life America raise funds. Canva is a great tool for designing images. Eat for Good. Card for a Cause.

Ideas 98

Ideas Fundraising Movie National 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

Earlier this week, I flew across the country (thanks Virgin America !) I’ll be on the Twitter back channel following the #netnon hashtag from the Independent Sector Conference in Atlanta.). I asked folks if they were on Twitter or Facebook, most people raised their hands. Weak Tie/Strong Tie Ice Breaker.

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Boston Network Story Nonprofit 95

NTEN

FEBRUARY 9, 2015

Join in the 2nd Annual Integrated Marketing Virtual Conference and learn how to enhance and optimize your cross-channel fundraising and marketing programs, and gain valuable insight from experts in the field on new trends and smart integration techniques. IMAB is hosting a free virtual conference for nonprofits on February 20.

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NTEN Michigan Oregon News 36

Tech Soup

MARCH 29, 2016

will feature TechSoup's own Glenn Fajardo and digital media trainer Nife Adeyemi, who will talk through postproduction editing, tools to use, adding sound and graphics, and sharing your video on social channels like YouTube. Jump to events in North America or go international with events in. Central and South America.

Cameroon 36

Cameroon Guatemala San Francisco Uganda 36

Care2

JANUARY 3, 2011

The community could be a blog community, a YouTube channel community, a Facebook or Ning group, or a reddit group. The free agent community exists on a social network and decides, as a group, to raise funds for an unafilliated nonprofit organization.

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Reddit Free Community Ning 72

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. Content Curation on Twitter. View more presentations from Beth Kanter. How will you get their voice?

Social Media 97

Social Media Training Train Network 97

Tech Soup

DECEMBER 20, 2016

The six primary communications channels used by nonprofits are websites, email, traditional social media (Facebook, Twitter, LinkedIn), in-person events, print marketing, and media relations/PR. Clearly, Facebook is the undisputed heavyweight champion of social media world. This year, some of the things she found include.

Communication 36

Communication Tech Trend Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 26, 2011

Together they will discuss how entrepreneurs, philanthropists, academics, and business leaders can leverage popular media channels, be it games or social media, to address pressing social issues. Games For Change also provides young game designers the opportunity to put theory into practice. June 20 – 22 is fast approaching.

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Game Change Learning New York City 104

Nonprofit Tech for Good

JANUARY 3, 2012

America didn’t seem like such a mess in the foreign media. For 2012, watch how the early adopters use text messaging to drive traffic to their mobile content and inspire donors to give through mobile channels. VIDEO: HTML All Writers Need to Know. Diversify your news sources. By early December I was anxious, angry, and hopeless.

Social Media 247

Social Media Media Management Social 247

NTEN

JUNE 25, 2010

Now, they've sent a battalion of lobbyists to Washington to convince the Federal Communications Commission (FCC) to abandon Net Neutrality and maintain only minimal oversight over our most important communications channel. Tell your friends and colleagues by sharing these links through email, Facebook, and Twitter.

Internet 56

Internet America Press Files 56

Care2

SEPTEMBER 28, 2013

If you’re going to the BBCON 2013 Conference starting September 29 th , you should expect a great conference filled some of my favorite nonprofits and campaigners who will be sharing their insights in email marketing, storytelling via multiple channels, and social media wins and fails. Channeling Joan Rivers and E!’s

Advocacy 58

Advocacy Storytelling Social Media United States 58