Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information.

Win at Multi-Channel Marketing with a Messaging Framework

Connection Cafe

With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Let’s explore how a Messaging Framework can help every nonprofit tame the runaway multi-channel beast.

The New Normal in EOY Multi-Channel Fundraising

Connection Cafe

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns.

It's a Multi-Channel World

Connection Cafe

tag her in a Facebook status update about how I'm looking forward to dinner. And all of this happens fairly seamlessly - to the two of us, it's just one big long conversation even though each piece of it happened using eight different communication methods - or "channels.". Facebook. Your supporters might be in one of these channels, or a subset - or all of them. Author: Sally Heaven. It's a multichannel world out there, folks.

Channel Surfing: A News Roundup


It’s a great guide for making the most of your channel-surfing donors.

How Many Social Channels Should Our Nonprofit Use?

Beth's Blog: How Nonprofits Can Use Social Media

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” ” or variations “Is X social channel worth it for our organization?”

Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results

Byte Technology

According to Jay Wilkerson, a non-profit wizard who travels the country hosting webinars for cause-related organizations, it’s sometimes best to refine your efforts and just concentrate on what he calls “the big two ” social media sites that are must-haves: Facebook and LinkedIn.

Why SMS May Be The Channel Your Campaign Is Missing!

Mobile Commons

SMS is a great way to include your campaign message into a channel that can reach a wider international audience, but it needs attention to detail! The post Why SMS May Be The Channel Your Campaign Is Missing! The following post was written by our friends at Fission Strategy.

How to Use Facebook Live to Raise Money

Connection Cafe

You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast

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Amplify Your Voice with Facebook Ads

Connection Cafe

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. As strange as it sounds, Facebook is a very personal space.

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The Most Important Communication Channels For Your Nonprofit

John Haydon

According to the 2012 Nonprofit Communications Trends Report , they are putting their website as a top priority, followed by email marketing, then Facebook. And Facebook is where you get new donors and volunteers for your nonprofit.

[Cool Infographic Friday] 7 Steps to getting your Brand’s Instagram Channel off the Ground


So, it seems like everyone uses Instagram, everyone loves Instagram, and yet your brand’s Instagram channel is struggling to take off… Well, don’t worry. Got thousands of followers on Facebook? Instagram is the baby of social networking at just over four years old.

Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. In practice, email appeals have among the highest action rates of any digital channel.

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[FREE Webinar] Hot or Not: Which Fundraising Channels Are a Forecast for Success?


42% of the American population is active on Facebook, but most struggle to successfully raise significant amounts of money. YouTube is the worlds second largest search engine, but does Googles nonprofit program make video a useful fundraising channel?

3 Must-Have Productivity Tools for Creating Visual Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. And get this, it exports to the exact size for a Facebook Brand Page wall post! Here’s some how-to steps.

Five Tips To Be More Influential Across Channels


This can sometimes lead us down a dangerous path of constantly asking everyone under the sun to “like” our photos or political statements on our pages on Facebook or to follow us on Twitter with no real engagement behind it. Not beg for it on Facebook.”

Facebook is Great, but Does it Really Work for Fundraising?


By far the most effective channel was paid search marketing, which 90% of respondents put in their top three biggest sources of acquisition.&#. By comparison only 70% of small businesses use Facebook as part of their online strategy.

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Five Online Strategy Tips to Manage Data Across Mulitple Channels


Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

Five Online Strategy Tips to Manage Data Across Multiple Channels


Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K

Connection Cafe

There’s a lot of talk about the ways nonprofits can use Facebook to raise money — live streaming fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. How Facebook live helped keep their audience engaged (and raise $100K).

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success.

HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. channel/nonprofit-tech-2-0-live.

How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Beth's Blog: How Nonprofits Can Use Social Media

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign.

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Latest Report: What Messaging and Channels Influence Congress?


Content Trumps Channels. Congressional staff says that they weigh email and postal mail the same but what matters most is the content, not the channel. 64% of staffers think Facebook is an important way to understand constituents’ views and 74% think it is important for communicating their Members’ views.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

The Science Behind Engaging your Supporters

Even through email messaging is consistently the best performing digital communications channel, email list churn is now at 14%. Facebook has finally begun to make an impact on nonprofit revenue, particularly through Facebook Fundraisers.

How Networked Nonprofits Use Facebook

Beth's Blog: How Nonprofits Can Use Social Media

How Networked Nonprofits Use Facebook. This year, Alan invited me to present a webinar for participants in the Marcus Institute Digital Education for the Arts on how Networked Nonprofits use Facebook. Networked Nonprofits practice deep engagement techniques on Facebook.

Going Digital? Five Things to Consider Before Making the Move

Connection Cafe

And yet, diving in without a strategy for your digital marketing—or a limited strategy that doesn’t fit holistically with your current marketing channels may not reap the rewards you hoped for. When deployed in concert, traditional and digital channels can be extremely effective.

16 New Rules for Facebook Marketing Success

John Haydon

The world of Facebook marketing has drastically changed over the past year. Every single day, businesses are creating Facebook pages to reach the same people you’re trying to reach. And if they use Facebook ads, reaching your fans is almost guaranteed.

Join TechSoup's Social Media Channels

Tech Soup Blog

Facebook. Social Networking YouTube LinkedIn Flickr Facebook social media Delicious Twitter blog OCTribeTechSoup has over 400 technology products available for nonprofits and over 40 donor partners. Since 2002, TechSoup has helped over 118,000 nonprofits and libraries save over $1.7 billion in information technology expenses. And TechSoup's Learning Center has more than 500 how-to articles and webinars on technology topics created especially for nonprofits and libraries.

Today’s Marketing Buzzwords: Sizzle or Substance?

Connection Cafe

The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. So how do we deal with this proliferation of channels and the need to increase personalization?

Drowning in Marketing Data? 3 Steps to Take Control

Connection Cafe

You may not have to save every click, cookie, Facebook like, retweet, web analytic and social media listening fact. Nonprofit Marketing Analytics Budgeting data analytics direct marketing direct response donor segmentation integrated marketing marketing automation multi-channel fundraising

Did Facebook Just Change the Game for P2P Fundraising (Again)?

Connection Cafe

Over the next five or so years, both the communication channels and the method to donate became more online-centric. Though P2P fundraisers may have been communicating through different channels, they were mostly reaching out to the same people as they were before.

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7 Facebook Hacks for Your Nonprofit’s Website

John Haydon

If your Facebook Page reach has dropped ( yet again ) in recent weeks, don’t give up hope. Reach is not limited to your Facebook Page updates. Reaching Facebook users with your website content. 7 Facebook hacks for your website. 3) Optimize Images for Facebook Link Posts.

How To Get More ROI from Facebook Boosted Posts

John Haydon

Getting Started with Facebook Boosted Posts [step-by-step guide]. 5 Tips for Boosting Facebook Posts [BOOST method]. Boosted Posts is a Facebook product that increases reach for specific Facebook Page updates. Facebook doesn’t sell engagement.

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The Scoop on Facebook Paper for Nonprofits

AFP Blog

The Scoop on Facebook Paper for Nonprofits : There seems to be a new social media tool or channel every week. But when Facebook comes out with a new app, you should probably pay attention to it. Facebook Paper, released in February for the iPhone, is a whole new way to browse the social media network. While the Facebook app is more focused on personal interactions, Paper is centered around news and multimedia. So what does Facebook Paper mean to nonprofits

Facebook and Instagram's Latest Marketing Tools for Nonprofits


Through social media channels nonprofits are able to engage directly with their audiences, fundraise a bit, and have important conversations about the critical issues they work on. Social media marketing has become an integral part of building online community and advocacy.

The 2 Key Elements of Successful Fundraising Campaigns


1) A multi-channel approach to engagement. Multi-Channel Engagement. Social Media: If you don’t have time for Facebook and Twitter… you need an intern! Special thanks to Brian Winters at Adcieo for authoring this guest post. We’re looking forward to the webinar Brian!

How To Get More ROI from Facebook Boosted Posts

John Haydon

Boosted Posts is a Facebook product that increases reach for specific Facebook Page updates. Facebook doesn’t sell engagement. You can’t pay Facebook to increase engagement on your Page posts, but you can pay for more reach (the number of people who see your update).

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17 Steps to Creating Explosively Successful Facebook Contests

John Haydon

Facebook contests can increase your fan-count and engagement. Is a Facebook contest right for your organization? Familiarize yourself with Facebook Policies and Guidelines. You can check out Facebook’s list of dos and don’ts here.

How to Add The Facebook Page Call-To-Action Button to Your Page

John Haydon

Facebook has been rolling out a call-to action-button for Facebook Pages. The Facebook call-to-action button can help drive Facebook users to take actions that are important to your nonprofit. How to Add the Facebook Call-To-Action Button to Your Page.

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How the National Wildlife Federation manages multiple social media channels

John Haydon

Here’s what she had to say: ———————— How does NFW manage so many different social media channels? I recently had the chance to ask Danielle Brigida two questions about her social media strategy at the National Wildlife Federation.

18 Ways to Beat Facebook’s News Feed Algorithm

John Haydon

This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates.

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5 Steps To Increasing Your Facebook Reach


But with over 2 billion users, everyone’s audience is on Facebook. Facebook is one of the most important social media channels for almost every nonprofit in operation today. Export Facebook insights. In the sheet you’ve just exported directly from Facebook, add 2 columns.