Win at Multi-Channel Marketing with a Messaging Framework

Connection Cafe

With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Facebook, Twitter, Instagram, traditional direct mail, your web site, blog posts, even text messages – how will you come up with unique messaging for each platform? Let’s explore how a Messaging Framework can help every nonprofit tame the runaway multi-channel beast. How will you ever get to it all?

Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. With the rise of technology has come a proliferation of giving channels nonprofits can, and arguably should, utilize to fundraise. Email could represent a good middle ground between direct mail and newer digital channels.


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The New Normal in EOY Multi-Channel Fundraising

Connection Cafe

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns. Multi-channel fundraising has evolved to include more donations driven from a nonprofit’s home page, digital advertising and social ambassadors.

10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. Facebook Messenger has 1.3

It's a Multi-Channel World

Connection Cafe

tag her in a Facebook status update about how I'm looking forward to dinner. And all of this happens fairly seamlessly - to the two of us, it's just one big long conversation even though each piece of it happened using eight different communication methods - or "channels.". Facebook. Your supporters might be in one of these channels, or a subset - or all of them. Author: Sally Heaven. It's a multichannel world out there, folks.

How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Tailor your most compelling narratives for different channels to share them widely. World Food Program USA (WFP USA), the US affiliate of the 2020 Nobel Prize-winning United Nations World Food Programme, has beautifully adapted the story of Rani—a precocious student in India who receives meals fortified with micronutrients—for their blog, Facebook, and Instagram. Facebook. WFP USA shared their blog post of Rani’s story on Facebook for Literacy Day on September 8.

Channel Surfing: A News Roundup


Several bloggers and journalists attempt to answer this age-old question in the following coverage from around the sector: Direct marketing guru and blogger at The Agitator Roger Craver shared the following tough love comments in his post Online Ghost Haunts All Fundraisers : “I’ve long suspected that too many of us find too many excuses for avoiding the multi-channel integration challenge. It’s a great guide for making the most of your channel-surfing donors.

Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results

Byte Technology

According to Jay Wilkerson, a non-profit wizard who travels the country hosting webinars for cause-related organizations, it’s sometimes best to refine your efforts and just concentrate on what he calls “the big two ” social media sites that are must-haves: Facebook and LinkedIn. Why these two channels? Facebook is important because that’s where people are starting many of their online searches now,” notes Wilkerson.

Why SMS May Be The Channel Your Campaign Is Missing!

Mobile Commons

SMS is a great way to include your campaign message into a channel that can reach a wider international audience, but it needs attention to detail! If you have questions, or are interested in taking your campaign to the next level with SMS, or even a new digital strategy, Facebook app, new graphics or a website revamp, we’d be more than happy to help! The post Why SMS May Be The Channel Your Campaign Is Missing!

Amplify Your Voice with Facebook Ads

Connection Cafe

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. The nonprofit advantage comes from the fact that content that people engage with on Facebook (like, share, comment on, etc.) To be more precise, content that Facebook users want to be seen engaging with does far better on the social network.

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How to Use Facebook Live to Raise Money

Connection Cafe

You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money. If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast.

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


Even through email messaging is consistently the best performing digital communications channel, email list churn is now at 14%. Acquisition is the name of the game, and nonprofits have to keep a constant drumbeat of registration on their websites, social media changes, digital ads, events, and any multi-channel activities. Facebook has finally begun to make an impact on nonprofit revenue, particularly through Facebook Fundraisers.

[FREE Webinar] Hot or Not: Which Fundraising Channels Are a Forecast for Success?


42% of the American population is active on Facebook, but most struggle to successfully raise significant amounts of money. YouTube is the worlds second largest search engine, but does Googles nonprofit program make video a useful fundraising channel? With so many new fundraising channels, how do you figure out how to successfully leverage each to raise money for your organization?

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


Custom reports offer a real-time picture of your supporters across all channels. EveryAction takes any supporter record that has an email address and automatically matches it to nearly 100 different social networks - including Facebook, Pinterest, Twitter, and LinkedIn. #13. Use a powerful Facebook Ads integration. Create custom target segments in EveryAction, then push them to Facebook for precisely targeted ad buys.

Facebook is Great, but Does it Really Work for Fundraising?


By far the most effective channel was paid search marketing, which 90% of respondents put in their top three biggest sources of acquisition.&#. Heading in to 2011 most nonprofits (92%), regardless of organization size are using at least one social network like Facebook, Twitter or LinkedIn and close to nine out of ten nonprofits (89%) have a presence on Facebook – up from 74% in 2009. of non-profits were able to raise over 10k through Facebook in 2010.

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising


Your donor database should track and report on how supporters interact with all of the channels in a campaign: email opens, social media engagement, web page visits, etc. Word to the wise: Facebook and Google offer nonprofits free ad grants and this list of engagers is prime for retargeting if you’re interesting in taking advantage of those opportunities.

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Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K

Connection Cafe

There’s a lot of talk about the ways nonprofits can use Facebook to raise money — live streaming fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. Facebook’s live streaming platform is empowering nonprofits to quickly engage supporters around the causes that matter most to them. San Diego Humane Society recently used Facebook Live to document the rescue of #92Yorkies and kick-off a major digital fundraising campaign.

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7 Facebook Hacks for Your Nonprofit’s Website

John Haydon

If your Facebook Page reach has dropped ( yet again ) in recent weeks, don’t give up hope. Reach is not limited to your Facebook Page updates. Reaching Facebook users with your website content. In the same way that people share your Facebook Page updates with their friends, they can also share your website content with their friends. Now, if you have a blog AND a Facebook Page, your ability to reach people gets amplified! 7 Facebook hacks for your website.

Join TechSoup's Social Media Channels

Tech Soup Blog

Facebook. Social Networking YouTube LinkedIn Flickr Facebook social media Delicious Twitter blog OCTribeTechSoup has over 400 technology products available for nonprofits and over 40 donor partners. Since 2002, TechSoup has helped over 118,000 nonprofits and libraries save over $1.7 billion in information technology expenses. And TechSoup's Learning Center has more than 500 how-to articles and webinars on technology topics created especially for nonprofits and libraries.

Five Tips To Be More Influential Across Channels


This can sometimes lead us down a dangerous path of constantly asking everyone under the sun to “like” our photos or political statements on our pages on Facebook or to follow us on Twitter with no real engagement behind it. Not beg for it on Facebook.” Right after I re-shared the photo on FB, a client of mine who we are working with on a web design project said that they wanted advice on how their organization can be more influential across channels.

How To Get More ROI from Facebook Boosted Posts

John Haydon

Getting Started with Facebook Boosted Posts [step-by-step guide]. 5 Tips for Boosting Facebook Posts [BOOST method]. Boosted Posts is a Facebook product that increases reach for specific Facebook Page updates. You can’t pay Facebook to increase engagement on your Page posts, but you can pay for more reach (the number of people who see your update). Facebook doesn’t sell engagement. First, let Facebook tell you what to target.

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6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. Additionally, Facebook has made both creating and donating to Fundraisers a highly streamlined process. The M+R report highlights that November is the biggest month for Facebook Fundraisers, accounting for nearly a quarter of yearly revenue in 2018, so there’s no better time than right now to evaluate and refine your plan.

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Did Facebook Just Change the Game for P2P Fundraising (Again)?

Connection Cafe

Over the next five or so years, both the communication channels and the method to donate became more online-centric. Though P2P fundraisers may have been communicating through different channels, they were mostly reaching out to the same people as they were before. Participants continued to ask their family members, friends, and co-workers for their support, regardless of the ask channel. And then in 2006, Facebook happened.

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How to Add The Facebook Page Call-To-Action Button to Your Page

John Haydon

Facebook has been rolling out a call-to action-button for Facebook Pages. The Facebook call-to-action button can help drive Facebook users to take actions that are important to your nonprofit. It’s simple to set-up (instructions below) and puts a call to action right next to like button on your Facebook page (as shown below). How to Add the Facebook Call-To-Action Button to Your Page. Which Facebook Page Call-To-Action Should You Use?

HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Nonprofits will soon be broadcasting their own live TV programs to households around the world simply with a Ustream channel and a smartphone. Start building your channel and live-streaming communities now. Websites like

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success.

How To Get More ROI from Facebook Boosted Posts

John Haydon

Boosted Posts is a Facebook product that increases reach for specific Facebook Page updates. Facebook doesn’t sell engagement. You can’t pay Facebook to increase engagement on your Page posts, but you can pay for more reach (the number of people who see your update). Now, you can target Facebook users with four options: Location – You can be as specific as cities or as broad as countries. First, let Facebook tell you what to target.

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17 Extremely Useful Facebook Video Tutorials For Your Nonprofit

John Haydon

If you’re a regular reader of this blog, you’ve seen the various different video tutorials I’ve published on using Facebook, YouTube, Google Analytics and WordPress. But if this is your first time here, do yourself a favor and subscribe to my YouTube channel. Following are just a few of the most popular videos I’ve created since Facebook re-vamped Pages, Ads and Insights: Managing your Facebook Page. Promoting your Facebook Page.

The Scoop on Facebook Paper for Nonprofits

AFP Blog

The Scoop on Facebook Paper for Nonprofits : There seems to be a new social media tool or channel every week. But when Facebook comes out with a new app, you should probably pay attention to it. Facebook Paper, released in February for the iPhone, is a whole new way to browse the social media network. While the Facebook app is more focused on personal interactions, Paper is centered around news and multimedia. So what does Facebook Paper mean to nonprofits

18 Ways to Beat Facebook’s News Feed Algorithm

John Haydon

This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates. To see your Page’s reach, go to your Facebook Insights page and look at the Reach report. Facebook calls this organic reach. Facebook calls this viral reach.

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How Networked Nonprofits Use Facebook

Beth's Blog: How Nonprofits Can Use Social Media

How Networked Nonprofits Use Facebook. This year, Alan invited me to present a webinar for participants in the Marcus Institute Digital Education for the Arts on how Networked Nonprofits use Facebook. This was a fun opportunity to pull together some of my Facebook action learning curriculum and summarize much of the wisdom being shared over on at my Facebook Page. Aliza Sherman's "Birth of A Superfan" as it applies to Facebook and Museums.

How to Hack Facebook Interests Lists for Content Marketing

John Haydon

A little know, but powerful way to curate content is with Facebook Interests lists. Interest Lists, if you don’t know, are lists of pages (or people) that Facebook users can create and access from their sidebar (shown below). Below are four steps for using Facebook Interest Lists to curate high-quality content: 1. This is where Facebook Graph Search comes in handy. Use Facebook Insights to prioritize your searches. Go beyond Facebook.

How the National Wildlife Federation manages multiple social media channels

John Haydon

Here’s what she had to say: ———————— How does NFW manage so many different social media channels? What I found though, as time went on, was that the National Wildlife Federation was such a “big tent” organization that there was no way for us to deeply engage our constituents without channeling them out based on programs or interest.

The Most Important Communication Channels For Your Nonprofit

John Haydon

According to the 2012 Nonprofit Communications Trends Report , they are putting their website as a top priority, followed by email marketing, then Facebook. And Facebook is where you get new donors and volunteers for your nonprofit. Strategy email marketing Facebook marketing channels researchIt seems that most nonprofits have their priorities in order for 2012.

Facebook Videos or YouTube Videos – Which Perform Better on Facebook?

John Haydon

You have a thriving YouTube channel, and a thriving Facebook Page community. Or, should you upload videos to YouTube and just share the link to the video on your Facebook page? Facebook Videos Get Higher Engagement. According to a recent study by socialbakers , videos uploaded to Facebook achieved a 40% higher engagement rate over YouTube links posted to a Page. Facebook users tag their friends in Facebook videos but not YouTube videos.

Going Digital? Five Things to Consider Before Making the Move

Connection Cafe

And yet, diving in without a strategy for your digital marketing—or a limited strategy that doesn’t fit holistically with your current marketing channels may not reap the rewards you hoped for. It’s easy to set a new standard for the brave new online world, but be careful that you don’t establish entirely new data points and new metrics for success that become siloed from your traditional marketing channels. Why this channel?

Five Online Strategy Tips to Manage Data Across Mulitple Channels


Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. So keeping data in mind, here are five tips I hope can help you with your online strategy: 1) Profiling is key to targeting and hence the *channel*: creating supporter profiles will help you target different audiences in different channels more effectively.

Six Ways Nonprofits Can Benefit from Facebook Hashtags

John Haydon

By now you’ve heard that Facebook Hashtags have been rolled out to many users. How to create a Facebook Hashtag. Creating a Facebook Hashtag is as simple as typing a “#” in front of any word or phrase (no spaces). Hashtags that are created elsewhere but posted to your Facebook Page will be automatically clickable and searchable on Facebook. How nonprofits can benefit from Facebook Hashtags. Facebook Facebook Hashtags Strategy

New on SSIR: What the New Facebook Changes Mean for Nonprofits

Amy Sample Ward

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. The good news is that the nonprofit technology community is rich in sharing, and there are lots of online tutorials about this latest wave of updates on Facebook. How Your Nonprofit Can Benefit from the New Facebook from Event360.

What Facebook’s Hybrid News Feed Means For Your Facebook Page

John Haydon

Facebook’s enhanced News Feed and Ticker has changed the engagement game for Facebook Page admins. Facebook now has two News Feeds. Facebook users now have two News Feeds in one (the Ticker and the main News Feed). The “Ticker” on the right is a Twitter-like feed of stories published by a user’s Facebook friends. How these two News Feeds impact Facebook Pages. How have you changed your Facebook Page strategy?

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Bring a Question: Creative Commons Hosts TechSoup Social Channels on September 17, 2014

Tech Soup Blog

Elliot Harmon will be hosting TechSoup's social media channels, answering any Creative Commons questions you have on Twitter and Facebook. All you need to do is go to our Facebook page and post a question, or Tweet your question with the hashtag #Storymakers2014. Sharing is an essential part of storytelling, and our friends at Creative Commons are devoted to expanding the number of creative works that are available to (legally!) use, build on, and share.

Five Online Strategy Tips to Manage Data Across Multiple Channels


Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. So keeping data in mind, here are five tips I hope can help you with your online strategy: 1) Profiling is key to targeting and hence the *channel*: creating supporter profiles will help you target different audiences in different channels more effectively.