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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. 2) Conversion Rates. 3) Engagement.

Metrics 311
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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

But only 16% of nonprofits in the Guidestar database of 14,000 organizations actually take the time to actively be more transparent. Performance of the organization: If the organization has strong growth and positive financial metrics , they will be more likely to share this information. But not all nonprofits are created equal.

Metrics 102
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? Creating Your Scoring Model So how should you set up your scoring model? Be mindful not to overweigh activities that have limited opportunities for participation (i.e.

Analytics 169
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. By adding a new membership type, you can create an entirely new audience and potential member base for your association.

Create 169
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Customer Story: The Duradash Activity Challenge Raises 6x More With CauseVox

CauseVox

In 2021, they used CauseVox to create their Duradash peer-to-peer campaign and came away with over $30,000 through their virtual activity challenge ! For 2021 they decided to shake things up and make it an activity challenge through the CauseVox platform instead. Instead it’s been thrown together on social media.”

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4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. Establish the content you’ll create. Events page.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Look to create new and innovative products and services for an underserved population in your membership. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

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