article thumbnail

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. 2) Conversion Rates. 3) Engagement.

Metrics 310
article thumbnail

4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

But only 16% of nonprofits in the Guidestar database of 14,000 organizations actually take the time to actively be more transparent. Performance of the organization: If the organization has strong growth and positive financial metrics , they will be more likely to share this information. But not all nonprofits are created equal.

Metrics 96
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. By adding a new membership type, you can create an entirely new audience and potential member base for your association.

Create 169
article thumbnail

Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? Creating Your Scoring Model So how should you set up your scoring model? Be mindful not to overweigh activities that have limited opportunities for participation (i.e.

Analytics 169
article thumbnail

8 Steps for Creating a Nonprofit Innovation Culture

sgEngage

However, our recent Status of Fundraising research found an interesting link between income performance and innovating and trying new or different kinds of fundraising activity – it was one of the main drivers of income growth. 8 Steps for Creating a Culture of Innovation Not sure how to get started?

Culture 79
article thumbnail

4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. Establish the content you’ll create. Events page.

article thumbnail

3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising?