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Why Major Gifts Should Drive Your 2023 Development Plan

sgEngage

Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. Work with the finance team and other stakeholders to ensure that your goals are SMART (Specific, Measurable, Attainable, Realistic, and Time Bound). Step 2: Identify specific, realistic goals.

Gift 78
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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. The underlying analytics were impressive. Reeds concurs with McCarley.

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Why Major Gifts Should Drive Your 2023 Development Plan

sgEngage

Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. Work with the finance team and other stakeholders to ensure that your goals are SMART (Specific, Measurable, Attainable, Realistic, and Time Bound). Step 2: Identify specific, realistic goals.

Gift 52
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Google Analytics 4 – A Continuing Story

Media Cause

Where Universal Analytics only provided metrics such as time on site, bounce rate and pages per visit as standard engagement metrics, GA4 takes a more intelligent approach. The out of the box events tracked include: Scroll rate. In GA4’s standard reports, sampling has been eliminated and the data being collected is now unlimited.

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A Complete Guide to Strategic Web Design for Nonprofits

NetWits

What goes into creating and designing a successful nonprofit website that inspires action? Creating a website with your users at the center of your strategy will get their attention, keep their interest and inspire more action. Create Personas and outline tasks: Create a sample person that represents each audience group you serve.

Design 247
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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.

Rate 37
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Unlock Fans While Engaging Supporters Beyond Like, Share and Comment

Amy Sample Ward

At the same time I have watched organization struggle to engage with Facebook supporters in meaningful ways using just the actions Facebook has provided; Like, Share, or Comment. The Facebook App gives organizations dozens of nonprofit-relevant social actions to engage supporters with directly on their own Facebook pages.

Comment 259