EveryAction

MAY 15, 2017

The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. Want to learn how to improve your deliverability rates?

Spam 134

Spam Rate Studies email 134

sgEngage

MARCH 8, 2024

Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include.

Benchmark 77

Benchmark Blackbaud Report Online 77

Nonprofit Tech for Good

APRIL 17, 2021

.” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. According to the Harvard Business Review , increasing customer (or partner) retention rates by 5% can increase profits by 25-95%. 3) Reporting Is Everything!

Help 269

Help Retention Tips Template 269

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 298

Digital Strategy Guide Create 298

Bloomerang

APRIL 17, 2024

Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. Donorbox defines KPIs as “a measurable value that demonstrates how effectively a nonprofit (or another type of organization) is achieving its key organizational objectives.” Ask yourself what information is relevant, timely, and actionable.

Data 99

Data Metrics Measure Goal 99

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

Action 73

Action Report Practice Fundraising 73

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. Are your conversion rates different for different audiences? Parameters in action.

Donor 294

Donor Track Campaign Facebook 294

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Let’s take a look at how event data can be put into action.

Associations 318

Associations Data Registration Analytics 318

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. How to Measure Your Success Live events are only successful if your members show up.

Strategy 98

Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. This Year Vs. Last Year. 3) Past Trends.

Goal 300

Goal Fundraising Pledge ROI 300

Association Analytics

FEBRUARY 20, 2024

Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce. But in order to do that, you have to think about what you’ll do to engage them and how you’ll measure it ahead of time. K eep an eye on what leads to conversion.

Create 169

Create Strategy Associations Registration 169

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2012

. ”Don’t measure the world, if you don’t have the time and resources to do so.” ” It is a key theme in our book, “ Measuring the Networked Nonprofit.” Measuring World Hunger Day – a guest post by Geoff Livingston. Twice as likely to take part in events like charity walk.

Hunger 104

Hunger Measure Metrics Case Study 104

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Bloomerang

DECEMBER 21, 2021

In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . Then ask them if the story would inspire them to take actions that help you reach your short and long-term goals. . Measure how successful your story is. What you measure will depend on your goals.

Storytelling 109

Storytelling Help Measure Audience 109

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. These two tools will help you measure the success of your campaigns. Event – this is really any action taken like watching a video or downloading a white paper.

Analytics 169

Analytics Marketing Taxonomy Module 169

sgEngage

JANUARY 17, 2023

Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. Work with the finance team and other stakeholders to ensure that your goals are SMART (Specific, Measurable, Attainable, Realistic, and Time Bound). Step 2: Identify specific, realistic goals.

Gift 74

Gift Develop Measure Blackbaud 74

Bloomerang

JANUARY 7, 2022

If you aren’t measuring donor engagement, you might have to. Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. How Measuring Donor Engagement Can Empower You. See How Bloomerang Can Help You Measure Donor Engagement.

Donor 93

Donor Guide Measure Summary 93

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 17, 2012

Most nonprofits do not have the resources to hire one of these in-demand professionals nor do you see many funding opportunities to build this type of commitment to measurement and learning from data into a nonprofit’s DNA. ” @ mmorino just finishing up talks in RI/Boston – some great discussions about measurement.

Measure 99

Measure Roles Support Literacy 99

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

Measure 104

Measure Aggregator Platform Consultant 104

Nonprofit Tech for Good

OCTOBER 1, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. To use a drip-email campaign, determine what your end goal is, or your call to action. Make sure you brand your online donation forms to help with your form conversion rate and donor retention.

Retention 339

Retention Donor Gift Rate 339

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. Principles. Here’s a couple of examples. Organizational Branding.

Measure 102

Measure Facebook Practice San Francisco 102

NTEN

JUNE 13, 2014

Today we’re excited to share that Matt Groch , Director of Solution Delivery at Mission Measurement , will offer a keynote called Moneyball for Social Impact, Or how I learned to stop worrying and embrace the implications of a discrete closed-loop factor analysis framework for social impact. How do we measure social change?

Measure 96

Measure Impact Chicago Metrics 96

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. To get a better grasp on this, let’s look at the different types of analytics and what they measure. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information.

Analytics 107

Analytics Digital Tools Measure 107

NonProfit Hub

OCTOBER 25, 2016

Overall, you want to be tracking these types of goals because it’ll help you determine the quality of your visitors and measure the effectiveness of your marketing efforts. You want to drive traffic that actually converts into action. Micro Goals are typically actions that visitors take before donating. Click Save.

Analytics 28

Analytics Goal Conversation Rate 28

Nonprofits Source

FEBRUARY 22, 2024

What actions do you want visitors to take on your site? This metric measures the overall visits to your site, helping you gauge the success of your outreach efforts. Bounce rate. A high bounce rate may be indicative of user experience issues or unengaging content. Conversion rate.

WordPress 52

WordPress Content Strategy Create 52

EveryAction

AUGUST 25, 2022

Digital advocacy forms are tools used to move nonprofit supporters to take action in support of your mission—no matter where they live. million messages from January through the end of July alone, with a deliverability rate of over 95 percent—and we can’t wait to see what organizations on our platform do in the second half of this year.

Digital 130

Digital Advocacy Fundraising Channel 130

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. “ For example, during Hunger Action Month in September, Feeding America created a tab on their Facebook page where people could share a different action every day.

Feeds 102

Feeds Social Media Measure Summary 102

sgEngage

DECEMBER 29, 2023

And nonprofits that just upgraded their Guidestar rating one unit by being just a little bit more transparent still raised 26% more the following year. This measures the percent of total expenses that are spent on programs, and the higher the better. Why Aren’t Nonprofits More Transparent?

Metrics 96

Metrics Ratio Government Nonprofit 96

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website.

Grant 98

Grant Google Problem Analytics 98

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

Social Media 52

Social Media Metrics North Carolina Media 52

sgEngage

JANUARY 17, 2023

Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. Work with the finance team and other stakeholders to ensure that your goals are SMART (Specific, Measurable, Attainable, Realistic, and Time Bound). Step 2: Identify specific, realistic goals.

Gift 52

Gift Develop Measure Blackbaud 52

Candid

AUGUST 18, 2021

Machine learning technology uses these patterns to train predictive algorithms that will measure specific propensities and make predictions. Its most immediate benefit is that it gives you real-time lists of the individuals who are most likely to take action on your next appeal or stewardship message. AI for Nonprofits in Action.

Course 130

Course Fundraising Analysis Mail 130

Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. As for choosing new recruitment channels, start with the ones your target audience prefers.

Organization 52

Organization Online Influence Metrics 52

Media Cause

JULY 11, 2023

Imagine a series of emails that are automatically sent to subscribers based on specific triggers, actions, or timelines. Timely Engagement You can schedule emails to be sent at optimal times or trigger emails based on specific actions, such as a thank you email immediately after someone donates. Monitor Open Rates.

email 52

email Service Marketing Metrics 52

Association Analytics

MARCH 13, 2024

Once you’ve decided on how you’ll base your score, it’s time to put it into action. Since his activity is newer and more consistent, his engagement score is rated higher than Lynne’s. To learn more about how we can help you with tracking and measuring your member engagement, get in touch with us today.

Analytics 169

Analytics Associations Model Metrics 169

Get Fully Funded

JANUARY 5, 2024

As you draft your messages, focus on incorporating clear calls to action, using personalized language, and appealing to supporters’ emotions. Along with texts’ speed and unparalleled open rates , one of the biggest benefits of text marketing is how easy it is for your recipients to respond quickly and directly.

Practice 59

Practice Puerto Rico Fundraising Metrics 59