Embracing the Point of Impact Together: Outcomes Measurement Tips for Funders and Nonprofits

Connection Cafe

One of the most exciting parts of 2017 for me so far has been to see how many nonprofit organizations and foundations are becoming more and more passionate about outcomes measurement. Outcomes Measurement Tips for Funders. Outcomes Measurement Tips for Nonprofits.

Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , That in turns drives my measurement strategy.

Achieving the SDGs: Taking Action for the 2030 Agenda In Your Community

Connection Cafe

Translation: outcomes measurement. This is so much more than the UN pointing at a North Star – with the emphasis on outcomes tracking baked into the SDGs framework, we have the indicators to see if we’re on track to achieving social change with a ready-made formula to measure success.

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Measuring World Hunger Day

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: My take away from this guest post is the advice that my co-author, KD Paine, has been saying for years. ”Don’t measure the world, if you don’t have the time and resources to do so.” Measuring World Hunger Day – a guest post by Geoff Livingston.

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Resources for Measuring What Matters

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been curating resources on nonprofit measurement over on Scoop.It, with eye towards collecting useful material related to social media and social impact measurement. Each comes at the topic of measurement from a different angle. Measurement

5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. How many can we get to take an action at a moment’s notice? Action+Alert), Campaign Content (e.g.

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Using Event Metrics to Create an Action Plan

Connection Cafe

Action: Turning these participants into superstar fundraisers isn’t an easy task. Action : Note the participants who have met or exceeded their fundraising goal. Action : If the online tools usage is low along with your total amount raised.

How to Define, Measure and Communicate Your Impact

NonProfit Hub

It’s hard to ramp up the good work you do if you don’t know how to concretely define, measure and communicate your impact to supporters. Impact,” by definition, is the action of one object coming forcibly into contact with another. When we keep in mind the true meaning of the impact, in all its forms, it helps us discover what’s important when measuring it. Measuring impact. Specific, Measurable, Achievable, Relevant and Time-Bound.). goals, measure them!

How Can My Nonprofit Get Started with Measurable Advocacy?

Connection Cafe

How can advocacy make a measurable difference for your organization? And since advocacy often involves coalitions, it can be difficult to measure who owns the success—or quite possibly the failure—of initiatives.

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc.

Measuring Conservation Effectiveness

Beneblog: Technology Meets Society

Measuring outcomes is difficult, measuring activities is easy. But, if we only measure activities, we could find ourselves being "successful" while the species we're trying to protect goes extinct or the biome we're trying to protect loses viability and diversity. This is a very action-oriented community. I'm coming away with ideas and actions to work on with Jeremy Yoches, our Miradi product manager (who also noted a wealth of ideas and actions!).

Measurement Wisdom for Nonprofits from Bill Gates

Beth's Blog: How Nonprofits Can Use Social Media

“In the past year I have been struck again and again by how important measurement is to improving the human condition. You can achieve amazing progress if you set a clear goal and find a measure that will drive progress toward that goal—in a feedback loop.

Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. Measurement

Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

Overall, you want to be tracking these types of goals because it’ll help you determine the quality of your visitors and measure the effectiveness of your marketing efforts. You want to drive traffic that actually converts into action.

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Does Your Nonprofit Organization Have Measurement Malaise?

Beth's Blog: How Nonprofits Can Use Social Media

Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Does your organization have measurement malaise?

grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. What do you measure? Measurement

What is the Funder’s Role in Supporting Good Measurement?

Beth's Blog: How Nonprofits Can Use Social Media

Most nonprofits do not have the resources to hire one of these in-demand professionals nor do you see many funding opportunities to build this type of commitment to measurement and learning from data into a nonprofit’s DNA. What is funder’s role to support good measurement?

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The Chicken and Egg Problem of Nonprofit Social Media Measurement

SocialFish

I’m reading Measuring the Networked Nonprofit now and I’m kind of obsessed with it–I can almost envision myself becoming an Excel geek.

Social Media Is About Engagement With A Purpose and How To Measure It

Beth's Blog: How Nonprofits Can Use Social Media

I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW. But that’s only half of it as KD Paine and I write in our book, “ Measuring the Networked Nonprofit.” Essentially any action related to your goals.

Making it Easy to Measure Social Media

Idealware

That’s the secret to measurement—defining your goals, parsing out the individual social media activities that will support it, and then defining the information that will let you know if those activities are working. Which of these are the “right” things to measure?

Source Codes: The Most Useful Measurement Strategy You May Not Be Using

Beth's Blog: How Nonprofits Can Use Social Media

Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn. How do you know what story—across every channel—is doing the best job of driving people to take action? Measurement Tips

[Guide for Nonprofits]: How to Engage Social Media Influencers to Extend Your Reach and Drive Action

Connection Cafe

This could be exponentially more impactful than asking your supporters to take one-off actions. Like traditional wealth, social wealth can also be measured. Goal: Email this list with the call to action to “share on Twitter”, “Post on Facebook”, etc.

How Standardize Your Nonprofit’s Social Media Measurement: Use This Grid

Beth's Blog: How Nonprofits Can Use Social Media

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). We’ve come a long way since the early days of social media in terms of measurement practice.

Source Codes: The Most Useful Measurement Strategy You May Not Be Using | Beth’s Blog

AFP Blog

Source Codes: The Most Useful Measurement Strategy You May Not Be Using | Beth’s Blog : "Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn You’re likely using more than one channel to communicate. How do you know what story—across every channel—is doing the best job of driving people to take action?" 'via

Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. “ For example, during Hunger Action Month in September, Feeding America created a tab on their Facebook page where people could share a different action every day.

Advancing Social Media Measurement for Foundations – Reflections & Notes

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” The main part of the meeting was two working sessions where we were divided into five small groups to focus defining outcomes, strategies, key performance metrics, and measurement methods for five outcome areas that may be common to many foundation’s communication’s strategies.

Measuring Your Social Media Success

NTEN

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. Measuring is how you decide which is which.

Measuring Your Crowdsourcing Efforts by Aliza Sherman

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: My colleague, Aliza Sherman, has written a book, The Complete Idiot’s Guide to Crowdsourcing and you drop everything and buy it now. We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic.

What’s in your social media measurement tool box and why?

Beth's Blog: How Nonprofits Can Use Social Media

” It was always a terrific conversation starter with nonprofit techies because knowing the right tool for the job is important. As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools.

Measuring Your Social Media Success

Idealware

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. After a year-end appeal, you probably spend some time measuring your results against past campaigns to learn what you did particularly well and what you could improve. Measuring is how you decide which is which. What to Measure, and How.

Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.” ” What are the metrics for measuring your content?

From Fuzzy Mission to Actionable Metrics in 7 Steps

Idealware

In my experience, almost every nonprofit thinks their mission is harder to measure than most. I sometimes give presentations on performance measurement that include case studies. Brainstorm measures.

How Experimentation and Measurement Can Help Win A Little Bet with Facebook Promoted Posts

Beth's Blog: How Nonprofits Can Use Social Media

But it isn’t just about the presenting content, it is about applying the ideas in a series of small experiments or action learning experiments and sharing insights with peers. Always be analyzing, testing, and measuring. … Read More Measurement

Treat Your Social Media Measurement Like A 6th Grader’s Science Fair Project!

Beth's Blog: How Nonprofits Can Use Social Media

As colleague Bob Filbin, DoSomething’s Data Scientist, pointed out in his presentation earlier this week , we can apply a/b testing to social media measurement. Experimentation MeasurementFlickr Photo by the Consortium.

How ACLU NJ Defines Social Media Success: The First Important Measurement Step

Beth's Blog: How Nonprofits Can Use Social Media

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. Influence —> take action. Measurement

NTEN Webinar: Social Media Measurement Steps and How To Measure Engagement

Beth's Blog: How Nonprofits Can Use Social Media

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. How do you measure engagement?

Finally, A Clear Shift in Attitudes About Measuring Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. How do we measure and track engagement to results?

The ABCs of Social Media ROI & Measurements

Connection Cafe

Earlier this summer I posted on top tips for measuring ROI and getting strategic with data , touching on the idea and importance of actionable data, or rather, data that helps draw meaningful conclusions and future actions to optimize programs. At the Social Summit, I wanted to take this concept further and share memorable, easy suggestions for measuring ROI that were actionable and scalable for any organization – things as easy to remember as your ABCs.

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How can nonprofit organizations measure community engagement?

ASU Lodestar Center

He describes social capital as “those features of social organization, such as trust, norms and networks that can improve the efficiency of society by facilitating coordinated actions.” Existing research identifies gaps in the ways in which community engagement is measured.

Facebook Custom Landing Tabs + Measurement = Best Practice

Beth's Blog: How Nonprofits Can Use Social Media

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice.

What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . Measure Everything: Is Your Nonprofit Facebook Page Worth It? Photo by Halloween Jack.

Are Participant Demographics the Most Useful Single Measure of Community Impact?

Museum 2.0

We use participant demographics as a core measure at the MAH. We use the county census as our measuring stick. I agree with this argument, but in my experience, it doesn't invalidate demographic measurement. Or is another measure more apt?

Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

Measuring the return on investment for any organizational effort is a standard of doing business. While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1.

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