Nonprofit Tech for Good

APRIL 17, 2021

.” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. According to the Harvard Business Review , increasing customer (or partner) retention rates by 5% can increase profits by 25-95%. 3) Reporting Is Everything!

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Help Retention Tips Template 269

Bloomerang

APRIL 17, 2024

Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. Donorbox defines KPIs as “a measurable value that demonstrates how effectively a nonprofit (or another type of organization) is achieving its key organizational objectives.” You may be tracking the number of likes on a Facebook post.

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Data Metrics Measure Goal 99

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Let’s take a look at how event data can be put into action.

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Associations Data Registration Analytics 318

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. How are you tracking success? There are many marketing technology tools that can help you measure success. Online Tracking. Google Analytics and Tracking Modules are two basic elements you need to track online behavior.

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Analytics Marketing Taxonomy Module 169

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

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Action Report Practice Fundraising 73

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. This Year Vs. Last Year. 3) Past Trends.

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Goal Fundraising Pledge ROI 300

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Track your own data. In this post, I’ll explore the fifth strategy. .

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Analytics Strategy Fundraising Benchmark 122

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. How to Measure Your Success Live events are only successful if your members show up.

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Strategy Measure Social Media Metrics 98

Bloomerang

DECEMBER 21, 2021

In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . Then ask them if the story would inspire them to take actions that help you reach your short and long-term goals. . Measure how successful your story is. What you measure will depend on your goals.

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Storytelling Help Measure Audience 109

Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. Stay aligned on what success means for your campaign by tracking and sharing engagement metrics with them.

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Organization Online Influence Metrics 52

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. And, with that, it’s why you need to track data that tells you if your digital efforts are succeeding or if you need to tweak certain strategies. . How can these tools help you track meaningful data?

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Analytics Digital Tools Measure 107

Media Cause

JULY 11, 2023

Imagine a series of emails that are automatically sent to subscribers based on specific triggers, actions, or timelines. Timely Engagement You can schedule emails to be sent at optimal times or trigger emails based on specific actions, such as a thank you email immediately after someone donates. Monitor Open Rates.

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email Service Marketing Metrics 52

NTEN

JUNE 13, 2014

In addition to the conversations with participants in three separate tracks, #14LCS includes a stellar lineup of keynote speakers who will spark new conversations and nudge existing conversations to introduce new questions. How do we measure social change? Matt will show us how.

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Measure Impact Chicago Metrics 96

Get Fully Funded

JANUARY 5, 2024

As you draft your messages, focus on incorporating clear calls to action, using personalized language, and appealing to supporters’ emotions. Along with texts’ speed and unparalleled open rates , one of the biggest benefits of text marketing is how easy it is for your recipients to respond quickly and directly.

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Practice Puerto Rico Fundraising Metrics 59

NonProfit Hub

OCTOBER 25, 2016

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Click Save.

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Analytics Goal Conversation Rate 28

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. While custom tabs might look nice and can be strategic, if you don’t measure – it’s a waste of time.

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Measure Facebook Practice San Francisco 102

Association Analytics

MARCH 13, 2024

Once you’ve decided on how you’ll base your score, it’s time to put it into action. Since his activity is newer and more consistent, his engagement score is rated higher than Lynne’s. To learn more about how we can help you with tracking and measuring your member engagement, get in touch with us today.

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Analytics Associations Model Metrics 169

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

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Analytics Google Fundraising Track 52

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

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Social Media Metrics North Carolina Media 52

sgEngage

JULY 15, 2023

Understanding the ebbs and flows of donor relations by tracking your organization’s interactions with donors and prospects is necessary to support long-term growth. Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan.

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Management Donor Blackbaud Retention 52

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. But for organizations that offer direct services to constituents, such as social services nonprofits, there’s another layer of complexity— impact measurement. Diversity Metrics.

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Statistics Stats Program Management 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. “ For example, during Hunger Action Month in September, Feeding America created a tab on their Facebook page where people could share a different action every day.

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Feeds Social Media Measure Summary 102

DipJar

NOVEMBER 15, 2022

Whether your nonprofit is working to improve volunteer management or the success of your community outreach programs, you’re likely considering the impact of your planned or existing actions. . Set goals and track progress over time. . Output metrics assess the intermediate results of an intervention, action, or project.

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Metrics Impact Guide Literacy 52

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website.

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Grant Google Problem Analytics 98

Forum One

DECEMBER 22, 2022

UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. GA4’s focus on user “events” as data is a major switch away from more straightforward, or simple actions.

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Time Metrics Analytics Adopt 72

Candid

APRIL 25, 2023

As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.

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Effective Demographics Philanthropy United States 104

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals.

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Analytics Org Adwords Metrics 52

Connection Cafe

APRIL 7, 2020

If you haven’t identified these website goals and tracked them in Google Analytics to determine when, where, and how often they’re occurring, you’ll never know how your website is truly performing. A Google Analytics goal is any action someone may take on your website that your organization considers a conversion (a win!).

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Analytics Google Goal Track 35

Get Fully Funded

MAY 9, 2022

How are you measuring your success? The Four Elements of a Nonprofit Self-Audit of Your Marketing Plan When you walk through your nonprofit self-audit, you have four major tasks: clarifying your marketing goals, taking stock of your organizational assets, reviewing your systems, and tracking your progress. What’s working?

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Marketing Guide Metrics Nonprofit 69

Media Cause

NOVEMBER 5, 2021

Out of the box standard event tracking. Once your GA4 property is active, you’ll immediately be tracking a number of events as standard. Where Universal Analytics only provided metrics such as time on site, bounce rate and pages per visit as standard engagement metrics, GA4 takes a more intelligent approach. Site search.

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Analytics Google Story Metrics 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

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Lesson Fundraising Digital Test 59

Neon CRM

AUGUST 18, 2023

Measurable: Ensure your goal is measurable to track progress and success. This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. You’ll also want to tailor your message to communicate specific impacts to specific donors.

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Guide Fundraising Mail Metrics 52

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. Track donors’ engagement AI tools can help measure supporters’ feelings and opinions about your nonprofit by gathering data from surveys, polls, forms, and marketing engagement metrics like email opens or social media likes.

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Tools Donor Fundraising Survey 84

Bloomerang

MARCH 30, 2023

How are you measuring volunteer engagement? Collecting important volunteer program data points will allow you to track your volunteer engagement and the progress you are making with your new engagement strategy. Without these important metrics, you will be unable to measure your success accurately. Metrics matter!

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Volunteer Strategy Organization Metrics 91

Bloomerang

MAY 15, 2023

This boosts engagement and response rates and helps create authentic relationships. It includes both your appeals and general communications and their actions and responses. Your supporters are ultimately in charge of their own journeys, but you can certainly take action to influence and guide them.

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Data Gift Relationship Interaction 92

Bloomerang

MAY 26, 2023

We’ll discuss the potential risks associated with donation processing and provide proactive measures you can take to safeguard your nonprofit’s funds. Some payment processors take proactive measures to prevent fraudulent charges. Is this included in our payment processing rate or an additional charge?

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Fund Raise Method Process 79

Achieve

JUNE 1, 2023

But donors can reveal just as much information about their motivations and interests through their unspoken actions. For example, a change in legislation or a natural disaster could motivate concerned supporters to take action. Assess metrics such as your email open rate or online donation rate to measure your success.

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Donation Donor Giving Demographics 52