Amy Sample Ward

MARCH 22, 2012

FLOW is an on-site technology that broadcasts data instantaneously to the Water for People website/FLOW map providing important information about the operating status of WFP projects. I love to see projects that are focused on measuring and evaluating data about their work and progress. Check out the FLOW map: [link].

Data 241

Data Map Broadcast Project 241

sgEngage

AUGUST 9, 2023

Measure your outcomes and tell your story. In healthcare organizations, it is vital to be able to show quantitative measurement of your impact, whether you are showing the community benefit impact, tracking dollars spent delivering direct services or reporting back to donors. But are you telling the right outcome story?

Effective 71

Effective Tips Grant API 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

The work is tracked in a shared spreadsheet and accompanying meeting notes. So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.” ” What are the metrics for measuring your content?

Content 101

Content Measure Organization Strategy 101

Nonprofits Source

APRIL 3, 2024

Whether you’re recruiting for a professional association or a union , these tech-savvy tactics can put your organization on the map and push your recruitment goals across the finish line. Stay aligned on what success means for your campaign by tracking and sharing engagement metrics with them.

Organization 52

Organization Online Influence Metrics 52

Allegiance Group

JUNE 13, 2024

However, this would be like starting a road trip without a map. Outlining your goals before executing the campaign ensures each action you take is directly related to a target that furthers your mission. Google Ads ), and understanding tracked data. Conversion rate: The percentage of users who took the intended action (e.g.,

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofits Source

OCTOBER 25, 2023

Your CRM should help you create donor-customized response emails based on their actions. Measure campaign effectiveness. Your CRM should track metrics like email views, clicks, and conversions to help you analyze your campaign’s performance. It’s also about getting people to take action. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59

Lesson Fundraising Digital Test 59

Media Cause

JULY 11, 2023

Imagine a series of emails that are automatically sent to subscribers based on specific triggers, actions, or timelines. Timely Engagement You can schedule emails to be sent at optimal times or trigger emails based on specific actions, such as a thank you email immediately after someone donates.

email 52

email Service Marketing Metrics 52

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

Media Cause

MAY 8, 2023

How will you measure the success of your paid advertising campaign? By setting your budgets early on, you can strategically plan to maximize your spend and map out the rest of your strategy. Ensure You Are Tracking Relevant Data Ensuring that your paid advertising campaigns have the relevant tracking set up is imperative for success.

Tips 52

Tips Organization Channel Benchmark 52

NTEN

NOVEMBER 1, 2010

During this time, I've help create community maps and strategic plans with my own team and with many other groups. More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. Community Map. Why : Why map your community? Content Map.

Map 75

Map Content Community Chart 75

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Tracking for Impact and Learning. Their theory of change is about raising awareness of the issues and then inspiring, engaging and encouraging their audiences to take actions around this goal. They created a concept map of the different themes that emerged. What should participants each measure for their individual campaigns?

Design 99

Design Marketing Metrics Measure 99

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. what things need to be measured. Think about which things you really need to track and measure those, not everything you could possibly track. Can’t wait!

Social Media 102

Social Media Map Strategy Media 102

Forum One

APRIL 27, 2021

The purpose of a content strategy is to map out the goals for your website and the content that will help achieve the messaging for each section. By mapping your business goals to your audience needs and seeing how your content can connect the two, you can craft an integrated, seamless experience for your audiences on your site.

Content 47

Content Strategy Map Audience 47

Nonprofits Source

JUNE 22, 2017

What’s an action you need to take to achieve your goal? Who on your team will be responsible for taking this action? When do they need to take this action? Step 2: Set expectations and key performance indicators to measure progress. The best way to measure that growth is with Google Analytics.

Digital 111

Digital Marketing Guide Chapter 111

Get Fully Funded

JANUARY 17, 2022

The solution is to have a recipe or rather, a plan, that maps out all your fundraising for the year. You see, your annual fundraising plan is a treasure map that leads you to the exact activities that will raise the most money for your nonprofit over the course of the coming year. Do you really want to make fundraising so hard?

Fundraising 134

Fundraising Activities Active Activism 134

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals.

Analytics 52

Analytics Org Adwords Metrics 52

Classy

AUGUST 4, 2021

They may also receive payout reports or other data from different teams to incorporate and track within a database. They’ll look at metrics on missing donor data, address updates, and donor actions. Marketing and Design. Your marketing and design team can lead the storytelling efforts of each of your campaigns.

Fundraising 95

Fundraising Metrics Database Nonprofit 95

CauseVox

APRIL 29, 2021

Starting to fundraise without a plan is like building a house without a draft – you need a plan to know where you’re going, and to keep you on that track. They’re organized, actionable and tell a complete story of how you’re going to achieve your goals. Prioritize Using a Fundraising Plan. Fundraising Goals. You also need a way.

Calendar 98

Calendar Template Guide Fundraising 98

Classy

JUNE 8, 2021

This is valuable in itself, helping you get the word out and drive action. For more tips about expanding your nonprofit’s reach on the LinkedIn platform, check out for guide, LinkedIn Pages: Action plan for nonprofits. Meet and Measure Key Objectives. Discover the Right Post Frequencies for Higher Engagement.

Linkedin 121

Linkedin Nonprofit Search Hosting 121

DNL OmniMedia

FEBRUARY 11, 2021

You can discover that early in the process and redirect your team toward more impactful actions. But, that’s significantly more difficult when gift officers aren’t interested in logging and tracking that data. Maybe your team is expending a ton of resources on prospects that historically wouldn’t be strong prospects for major giving.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Forum One

APRIL 8, 2021

Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. Align what you’re tracking with what you’re trying to achieve and measure updates with Google Tag Manager by capturing new metadata, events, and actions.

Impact 76

Impact Channel Audience Content 76

Amy Sample Ward

MAY 14, 2009

Use email to reach out to your constituents to let them know what you’re up to or to ask them to take action. With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. The details of your emails are critical.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 108

Social Media Network Media Free 108

Everyaction

MAY 29, 2018

One of your current campaigns to get supporters involved is a call-to-action to be a “hunger fighter.” Our hope is that we're able to steward the interest of everyday people across the state to be engaged in these issues from volunteering at their local food bank to taking advocacy actions. We’re a one issue organization.

Wisconsin 44

Wisconsin Feeds Hunger Advocacy 44

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Grantees Implement A Modest and Realistic Action Learning Pilot.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Grantees Implement A Modest and Realistic Action Learning Pilot.

India 102

India NGO Network Exercise 102

Allegiance Group

APRIL 15, 2024

After completing the research phase, you’ll work with your partner agency to identify clear key audiences, define the campaign’s goals, and build frameworks for tracking its performance. Start by mapping the journey your supporters follow when engaging with your organization. Track trends. Finalize the concept design.

Mail 52

Mail Fundraising Nonprofit Channel 52

Forum One

AUGUST 24, 2022

Putting narrative change into action for impact. Internal monitoring will be an ongoing process to identify narratives that have been used and to measure how well the narrative is moving in the public space in various channels.

Change 46

Change Strategy Attitude Policy 46

DipJar

SEPTEMBER 12, 2022

As the first step to developing a strategy, set clear, measurable goals. As seen with the importance of creating a marketing strategy, mapping out a content strategy allows you to identify what’s working and what needs further attention down the road. . A KPI measures how effective your marketing efforts have been.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Amy Sample Ward

JUNE 6, 2011

I like to think of it this way: Organizations may have the research or data, the capacity and staff, to identify problems and opportunities, to build messages, calls to action and campaigns. That doesn’t mean organizations sit back, relinquish all responsibility and control, and wait for the community to take action.

Build 220

Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If I have learned anything from co-writing a book about measurement , that it is not only important to collect your data, but leave space for reflection at the end of a campaign to harvest insights for the next campaign. I try to do this with any project I work on, whether it is a social media campaign as well as a training workshops.

Social Media 129

Social Media Online Learning Fundraising 129

Amy Sample Ward

JUNE 17, 2010

But for now local is still something I use a map and a tank of gas to determine the limits of. People want to take action on things that they care about – whether it impacts them directly or not. Our “job&# is to facilitate that action and make it easier for them to participate. action oriented 5.

Community 132

Community Build Local Los Angeles 132

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2009

Outlined in the brief article below is a new way of using the Web and web services to gather peoples’ stories – anecdotes, video clips, podcasts, blog posts and all sorts of other snippets – and help not-for-profit organizations move into action planning based on the “raw material” of what people are saying and talking about.

Story 79

Story Action Model Adopt 79

Bloomerang

FEBRUARY 1, 2023

With interactive maps, private meeting scheduling, and a personalized agenda, attendees have everything they need to get more from the event. The task manager allows you to assign, manage, and track the progress of action items. Plus, their app makes it easy to track your funding, whether incoming or outgoing, from anywhere.

Org 82

Org Raise Tools Help 82

Nonprofit Tech for Good

MAY 25, 2024

Marketing automation can help you with: Broad, audience-building efforts (think: scheduling social media posts) Steady engagement tactics (think: sending out your weekly newsletter) Workflows that target visitors who complete certain actions (think: sharing a viewbook when someone fills out a form) And a whole lot more.

Marketing 198

Marketing Fundraising Test Nonprofit 198

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Learn to use the tools that help you measure success. If you've set specific goals and metrics to measure those goals over time, if after 3-6 months you have no tangible or intangible results, don't be afraid to move on or change something. Use Time Management Techniques.

Awareness 100

Awareness Tips Social Media RSS 100