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Why You Should Measure Impact in Addition to Outcomes

Forum One

It can be difficult to measure the impact of your work, particularly when you are unclear about what impact means to your organization. To understand how outputs are different from impacts—and why you should measure impact in addition to outcomes—it is helpful to understand what goes into the process of achieving impact.

Measure 66
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How to craft a data-driven social media strategy for your nonprofit 

Candid

Here is how you can craft a road map to social media success. As you define your goal(s), also think about how to measure it. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets.

professionals

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3 Tips to Help Your Nonprofit Steward Corporate Partners

Nonprofit Tech for Good

During the discussion, use the following business principles to assist in your evaluation: Churn Rate: Churn rate in its broadest sense is a measure of the number of customers moving out of a collective group over a period of time. Which of our partners could support us in a deeper way? Redefine your asset portfolio based on your findings.

Help 269
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Who Analyzes the Analytics? (It’s us. We do.)

M+R

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. GA4 has been built to provide cross-platform data, so user activity can be tracked across web and app access.

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How To: DIY Community & Content Mapping

Amy Sample Ward

During this time, I’ve help create community maps and strategic plans with my own team and with many other groups. More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. Community Map. Why : Why map your community? Content Map.

Map 122
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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. The possibilities for LGBTQ+ advocacy are endless.

Advocacy 199
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See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

If the numbers you are tracking don’t give you an action, how valuable are they? If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action.

Metrics 227