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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. 2) Conversion Rates. 3) Engagement.

Metrics 318
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. By adding a new membership type, you can create an entirely new audience and potential member base for your association. K eep an eye on what leads to conversion.

Create 169
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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

Performance of the organization: If the organization has strong growth and positive financial metrics , they will be more likely to share this information. But not all nonprofits are created equal. Here are the metrics: Program ratio = program expenses / total expenses. So instead, they don’t share anything.

Metrics 96
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Monitor metrics such as engagement rates, content reach, and donor response. Let ChatGPT know what types of content you’re looking to create, such as social media posts, blog posts, video content, or educational articles. ChatGPT can help in generating actionable steps for execution. Output as a table.”

Digital 298
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8 Steps for Creating a Nonprofit Innovation Culture

sgEngage

But for innovation to thrive, you must embrace a culture where the entire nonprofit is committed to enhancing processes or strategies by transforming ideas into actionable improvements. Showcase attitudes, actions, and qualities you want your team to mirror. 8 Steps for Creating a Culture of Innovation Not sure how to get started?

Culture 78
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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! Cost Per Conversion) : This metric shows you how much a conversion costs.

Google 277
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Advancing Equity in Philanthropy with Resolve and Resilience: A Call to Action

sgEngage

Even though laws and structures are often driven from the top down, it is a combination of top-down leadership and grassroots movements that create sustainable change. Grantmaking equity lies at the heart of philanthropy’s mission to create positive social change and address systemic injustices.