sgEngage

MARCH 8, 2024

Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. The only completely reliable metric to measure email performance is conversion rate, which presents its own challenges, since conversion rates always lag behind open and click rates.

Benchmark 79

Benchmark Blackbaud Report Online 79

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. These two tools will help you measure the success of your campaigns. This is important for conversion metrics or click-through success metrics.

Analytics 169

Analytics Marketing Taxonomy Module 169

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Association Analytics

FEBRUARY 20, 2024

Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce. Registrations, subscriptions, downloads, clicks and page conversions are all reliable ways to determine what audiences are finding valuable. K eep an eye on what leads to conversion.

Create 169

Create Strategy Associations Registration 169

Association Analytics

APRIL 8, 2021

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. Most often, you’ll use at least one measurement.

Goal 192

Goal Data Articulate Analysis 192

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Have you tried bringing in a communications facilitator to deepen the conversation?

Action 75

Action Report Practice Fundraising 75

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. Are your conversion rates different for different audiences? Parameters in action.

Donor 285

Donor Track Campaign Facebook 285

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

sgEngage

MARCH 19, 2024

But for innovation to thrive, you must embrace a culture where the entire nonprofit is committed to enhancing processes or strategies by transforming ideas into actionable improvements. Showcase attitudes, actions, and qualities you want your team to mirror. Focus on Your Metrics Metrics will help you translate your data into action.

Culture 81

Culture Create eBook Attitude 81

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media. Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel.

Feeds 102

Feeds Social Media Measure Summary 102

Whole Whale

MARCH 24, 2021

Currently, every app impacted by Apple’s update is going to have to come up with their own solution to these new data privacy measures. Change in amount of conversions attributed to ads. Depending on your current attribution settings, you may see a drop in the number of Facebook reported conversions. How will iOS14.5

Facebook 98

Facebook Aggregator Conversation Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

NTEN

JUNE 13, 2014

In addition to the conversations with participants in three separate tracks, #14LCS includes a stellar lineup of keynote speakers who will spark new conversations and nudge existing conversations to introduce new questions. How do we measure social change? This September 3-6, NTEN will debut the Leading Change Summit.

Measure 96

Measure Impact Chicago Metrics 96

NonProfit Hub

OCTOBER 25, 2016

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. You’re now in.

Analytics 28

Analytics Goal Conversation Rate 28

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Take for example their coverage on food that is devoured by a devoted flock of foodies.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Conversation about FB Custom Tabs. This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. Principles. How did you create it?

Measure 102

Measure Facebook Practice San Francisco 102

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 1) Set up a conversion event and create a campaign. Select “Conversions” as your marketing objective, name the campaign, then continue on to plan your ad sets.

Facebook 236

Facebook Fundraising ROI Virginia 236

sgEngage

APRIL 17, 2024

Think about the last time you heard someone mention a safety deposit box and compare that to the last conversation you heard about creating, managing, or forgetting login credentials. Basic data sets allow organizations to take action—such as communicating with members or soliciting donors. Data fuels most activities in a nonprofit.

Chart 83

Chart Map Data Attention 83

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. Keep in mind, however, that you should measure meaningful conversions.

Grant 98

Grant Google Problem Analytics 98

Candid

MARCH 1, 2023

To overcome these challenges, Candid, in coalition with a growing number of partners , set out to build a demographic data-led movement to meaningfully and measurably advance equity in the social sector. As Cheryl emphasized: It is up to us, as leaders in the social sector, to take action and use this tool to drive meaningful change.

Demographics 98

Demographics Build Social Green 98

Eric Jacobsen Blog

JANUARY 17, 2024

Revealing, insightful, and packed with a good balance of science, statistics, stories, and actionable strategies, the book, Connectable , is an incredibly timely must-read for leaders. Little trust is present among a team where a leader controls every employee’s action and decision. One way to build trust is to use context.

Team 73

Team Authoring Statistics Life 73

NTEN

OCTOBER 24, 2011

Though each tool is a little different, they all create opportunities for your organization to start conversations and to show the personal side of, and the personalities behind, your work. Measuring your activities is as important as what you’re posting, or how many times a day you post. Measuring is how you decide which is which.

Social Media 88

Social Media Measure Media Social 88

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.

Measure 96

Measure Social Media Media Social 96

Bloomerang

AUGUST 16, 2021

If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. You know what they say about measurement, right?

Analytics 124

Analytics Strategy Fundraising Benchmark 124

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. MarTech: Tools that help marketers reach their audience and create conversions are part of MarTech. Simply put, MarTech is marketing! This can be part of a CRM or a stand-alone platform.

Marketing 59

Marketing Platform Social Media Aggregator 59

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. We consider this a primary conversion, and an example would be “make a donation.”

Analytics 52

Analytics Google Fundraising Track 52

EveryAction

AUGUST 25, 2022

Digital advocacy forms are tools used to move nonprofit supporters to take action in support of your mission—no matter where they live. Supporters are more engaged than ever , and the uptick in the use of digital advocacy forms shows folks are looking for dependable and intuitive ways to channel their energy into action.

Digital 130

Digital Advocacy Fundraising Channel 130

Nonprofits Source

MAY 15, 2024

Once you have a clear understanding of which audience(s) to target, start putting your ideas into action. Conversion: The client returns to your site to complete their registration and receives an automated confirmation email from your organization. These measurements should align with your campaign’s goals.

Map 52

Map Digital Business Marketing 52

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. To get a better grasp on this, let’s look at the different types of analytics and what they measure. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information.

Analytics 110

Analytics Digital Tools Measure 110

Eric Jacobsen Blog

FEBRUARY 4, 2024

“As workplaces around the world face the challenges of an increasingly remote workforce perhaps forever changed by the coronavirus pandemic, it has never been more important to measure and expand wellbeing in organizations,” explain the book authors Jim Clifton and Jim Harter. Make wellbeing part of career development conversations.

Team 57

Team Build Ratio Measure 57

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Repeat what works – Keep using effective stories, calls to action, and emotional appeals. Analyze results data to double down on what inspires action.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofits Source

FEBRUARY 22, 2024

What actions do you want visitors to take on your site? With it, you’ll shape the rest of your website to drive conversions If your nonprofit is already well-established, you may be able to glean audience information from your constituent relationship management system (CRM). Conversion rate. About page.

WordPress 52

WordPress Content Strategy Create 52

Velir

APRIL 27, 2021

If you’re an association marketer, member engagement is a key measure of your success. You can track member engagement through conversions on your website like email newsletter sign-ups, call-to-action click-throughs, downloads, and article shares.

Test 59

Test Associations Websites Newsletter 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.” ” What are the metrics for measuring your content? Of course, it depends on your objectives and audience, but here is a framework to help you think about it.

Content 101

Content Measure Organization Strategy 101

Bloomerang

DECEMBER 4, 2023

Joy in Storytelling with Tara Dorabji Nonprofit Lowdown Learn how value-aligned storytelling unifies and empowers communities in a conversation with Tara Dorabji, Vice President and Chief Strategy Officer for The Center for Cultural Power. Remember that each conversation is a stepping stone to greater success. Listen to this episode.

Podcast 90

Podcast Fundraising Storytelling Culture 90

NonProfit Hub

FEBRUARY 4, 2021

Simply put, you will create a logical chain of action. Each post should have a particular goal, and you should measure the result. Simplify the Conversion Process. For your audience to engage with your organization willingly, the conversion process should be simplified. What posts generated the desired audience action?

Marketing 88

Marketing Create Nonprofit Platform 88

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Let your data lead the way.

Social Media 52

Social Media Metrics North Carolina Media 52