Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. We consider this a primary conversion, and an example would be “make a donation.”

Analytics 52

Analytics Google Fundraising Track 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

NTEN

JUNE 13, 2014

In addition to the conversations with participants in three separate tracks, #14LCS includes a stellar lineup of keynote speakers who will spark new conversations and nudge existing conversations to introduce new questions. How do we measure social change? This September 3-6, NTEN will debut the Leading Change Summit.

Measure 96

Measure Impact Chicago Metrics 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Take for example their coverage on food that is devoured by a devoted flock of foodies.

Measure 97

Measure Policy Social Media Green 97

Bloomerang

AUGUST 16, 2021

If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. You know what they say about measurement, right?

Analytics 126

Analytics Strategy Fundraising Benchmark 126

ASU Lodestar Center

JUNE 1, 2022

AI can help nonprofit leaders sift and segment this data into meaningful and actionable content such as customized messaging for individual donors or program updates for a specific population. Since much of the work in which nonprofits engage results in subjective measures, NLP can be a method to encode the subjectivity qualitatively.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

NonProfit Hub

FEBRUARY 4, 2021

Simply put, you will create a logical chain of action. Each post should have a particular goal, and you should measure the result. Simplify the Conversion Process. For your audience to engage with your organization willingly, the conversion process should be simplified. What posts generated the desired audience action?

Marketing 88

Marketing Create Nonprofit Platform 88

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Repeat what works – Keep using effective stories, calls to action, and emotional appeals. Don’t rely too much on gimmicks or guilt.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.” ” What are the metrics for measuring your content? Of course, it depends on your objectives and audience, but here is a framework to help you think about it.

Content 101

Content Measure Organization Strategy 101

Candid

FEBRUARY 21, 2024

Researchers have measured the time savings created by generative AI. A recent Harvard Business School study compared two groups of consultants—one using AI tools and the other not—performing the same workplace tasks such as writing, analysis, and strategy. This is called “co-botting” or “co-piloting” with AI.

Adopt 88

Adopt Strategy Skills Job 88

Forum One

DECEMBER 22, 2022

UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. GA4’s focus on user “events” as data is a major switch away from more straightforward, or simple actions.

Time 71

Time Metrics Analytics Adopt 71

Candid

NOVEMBER 17, 2021

Skip to the video to watch a short conversation between Chantal Forster, Candid's C. Analysis of grant applications from 130 funders. Data Handling, Overview, Measurement, Evaluation and Reporting (4 percent). You can find Robinson's scripts used in this analysis here. Want to see more? Miscellaneous (3 percent).

Analysis 99

Analysis Grant Application Contact 99

fusionSpan

DECEMBER 18, 2023

Its AI can simply help make an organization’s data more accessible, more relevant, and more actionable than ever before – all with the safeguards that make for responsible AI use. It’s also going to lower the entry bar to data analysis, giving everyone in your organization the ability to make better decisions on the fly.

Language 59

Language Generation Analysis Data 59

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Partner with a nonprofit consultant with expertise in data analysis. Website Conversion Rate. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Media Cause

APRIL 22, 2022

Help them to engage with your mission more fully by making it easy for them to sign up for occasional updates like an e-newsletter or action alerts. Define Your Goal + Have a Clear Call to Action. Establish a goal for your email, and let your call to action be the mechanism that helps users accomplish that goal.

email 52

email Practice Marketing Test 52

Qgiv

OCTOBER 21, 2021

Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. The idea of data analysis is to work smarter, not harder. These metrics measure outcomes for programs which can be compared to previous ones. What tools should we invest in?

Data 69

Data Metrics Nonprofit Analysis 69

Classy

JUNE 23, 2021

The State of Modern Philanthropy 2021 deep dives into the latest fundraising data and actionable takeaways based on the performance of over 4,800 nonprofits. . Fundraising Benchmark: When digital wallets are enabled, organizations see an 11-14% lift in mobile donor conversion rates. Download Now: The State of Modern Philanthropy 2021.

Slideshare 56

Slideshare Benchmark Share Fundraising 56

Forum One

APRIL 8, 2021

Marketing automation tools, such as Mailchimp, Salesforce/Pardot, and Marketo, can assist in personalizing the content in your emails by using automated sequences based on a contact’s actions. Conversational interfaces , chatbots, and assistants can help repurpose your existing content by offering shortcuts.

Impact 76

Impact Channel Audience Content 76

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. As the first step to developing a strategy, set clear, measurable goals. This small touch of personalization builds rapport and loyalty to your organization, increasing engagement and the likelihood of conversion.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Bloomerang

JULY 6, 2023

You’ll discuss measurable objectives for the team to reach and draft the priorities for each of these objectives. You may begin with a SWOT (strengths, weaknesses, opportunities, threats) analysis. Write these actions down and create a timeline to complete each one. Online fundraising. Peer-to-peer fundraising.

Examples 122

Examples Guide Model Nonprofit 122

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. Analytics tools like the ones described below are good for measuring actions and engagement. Then check out Simply Measured. 3 – Monitor Social Conversations.

Analytics 106

Analytics Tools Social New York City 106

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Works with measurement consultants or specialists to improve skills and capacity. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Achieve

DECEMBER 19, 2017

Set goals in Google Analytics to maximize your conversions. Setting goals that align with your nonprofit’s digital strategy allows you to measure effectiveness and adapt tactics to improve conversions. Events: An action on your site, such as signing up for a newsletter or downloading a white paper. About the Author. .

Causes 52

Causes Data Profit Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. Wall Street views it as the only legitimate means of measuring business performance. An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 103

ROI Social Media Media Social 103

Connection Cafe

JUNE 9, 2016

How can advocacy make a measurable difference for your organization? And since advocacy often involves coalitions, it can be difficult to measure who owns the success—or quite possibly the failure—of initiatives. In my last post, I answered the age-old questions, “ Can my 501(c)(3) really engage in advocacy? ” New contacts. New donors.

Advocacy 20

Advocacy Measure Policy United States 20

Amy Sample Ward

JANUARY 20, 2011

Well, from the planning and analysis side, that is. So often I find that we are too quick to say that because a website doesn’t have our domain, a tool is downloaded to our computer, or a platform doesn’t have our developers working on it that we can’t be responsible for measuring and analyzing the way we use it.

Metrics 219

Metrics Community Map Template 219

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

Three new actions were announced at the time, including: Read, Watch, Listen to help people better understand what their friends are doing online. Facebook called it the “ Open Graph ” and the pr people called “A revolution to the whole meaning of listening to music together or family T.V.”

Music 114

Music Facebook Nonprofit Action 114

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

I introduced several methods for using measurement for transformative results, including the Maturity of Practice Model (CWRF) and how to use it as an assessment tool, principles of being data-informed , and how to apply KD Paine’s 7 Simple Steps of Measurement. What are your measurable objectives?

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2015

Data science is the art of turning the massive amount of data out there into actionable information. Descriptive Insights – measuring satisfaction. Descriptive insights measure past activity and usually involve counting how many times something happened. Predictive insights help you anticipate future needs or behaviors.

Data 50

Data Impact Measure Analysis 50

Forum One

FEBRUARY 7, 2023

In contrast, the event model records the actions people take, for example clicking or scrolling. Moreover, GA4 is optimized for collecting lots of data, with much of the analysis taking place outside the platform. It’s important to both rethink what’s possible, and what you’re really measuring.

FAQ 57

FAQ Organization Analytics Google 57

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

Social Media 115

Social Media Media Social San Jose 115

Amy Sample Ward

JUNE 6, 2011

Let’s start at the most fundamental place for this conversation. For this conversation, and those to have over the course of the next two days together at least, let’s work from the place that a movement is larger than coalitions. What is a movement? How many people hear that word and think it is just as generic as the word community?

Build 220

Build Community Technology Action 220

Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. Action: The action or connection that ties it together.

Tools 162

Tools Tech Map RSS 162

Wild Apricot

DECEMBER 21, 2017

As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Conversion Rates. Lead Response Time is the time it takes before leads respond positively to a pitch or call to action.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Look for virtual auction software with the following features: Item procurement tracking.

Virtual 72

Virtual Build Stream Software 72

Qgiv

JUNE 10, 2022

By using the above online channels (more on these later), digital marketing allows organizations to endorse their brand and bring attention to particular call-to-action items that an audience type can respond to. The purpose of remarketing is to keep your brand top of mind for consumers and re-engage them into the conversion process.

Digital 52

Digital Marketing Online Fundraising 52

NTEN

OCTOBER 6, 2011

Content Audit & Gap Analysis: Before you dream up what new content you need , you should know what you already have. Now, your ready to do the Gap Analysis. You need to identify your website’s primary message, secondary messages, and the calls to action (what you want your audience to do). So, Content Strategy was born!

Content 83

Content Strategy Question Calendar 83