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The 2013 NTEN Community Survey Report

NTEN

> Download the 2013 NTEN Community Survey Report In July 2013, we circulated the online survey link to the NTEN Community via direct email (sent to 38,354 contacts) and announcements in our community channels, including our blog, NTEN Discuss list, our Facebook page, our Twitter network, and our LinkedIn group.

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14 Mobile Marketing Statistics Your Nonprofit Needs To See

TechImpact

ExactTarget – “The 2012 channel preference survey” (2012). O2 – “Mobile life report” UK (2013). Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). 61% of consumers now read at least some of their emails on a mobile device – Yesmail “Email Compass: The Mobile Effect” (2013).

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Why are Americans donating more to charitable causes more than ever before despite the severe economic climate of 2013? Preferred giving channel. Generation demographic.

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Where Does Your Nonprofit Stand: 15 Social Media Statistics

TechImpact

It is a fluid medium that is constantly changing, and social media marketers are constantly playing catchup trying to make the most of their channels. Here are 15 insights detailed in a report by Social Media Examiner that will help your nonprofit understand where it ranks among the majority of social media marketers.

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

Harvard Business Review, March 2013. SSIR Blog, January 2013. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? Do you need annual reports, or will monthly reports suffice? Long Live Strategy.”

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Five Nonprofit Technology Trends to Watch in 2014

Nonprofit Tech for Good

Social media will remain a top priority for nonprofits in 2014, but 2013 helped solidify social media as a mandatory set of communication tools. Google will likely integrate their Google Wallet “Donate” button into Google+ Pages as it is already into YouTube Channels that participate in YouTube’s nonprofit program.

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Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. When the , 49% of donors reported using direct mail.

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