Amy Sample Ward

MARCH 23, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right?

Web 105

Web New York City Lebanon Benchmark 105

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

The event is sold out, but they are live-streaming it ) They are crowdsourcing questions for the conversation here. I can’t help but wonder if their methods are similar to how VolunteerMatch measures its impact and results , although VolunteerMatch does not receive the same scale of foundation funding as nonprofits in this sample.

Data 111

Data Measure Sample Seattle 111

Nonprofit Tech for Good

DECEMBER 20, 2010

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. All the while, you’ve got to measure, track and re-adjust.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation.

Turkey 101

Turkey Social Media Mobile Oracle 101

Amy Sample Ward

MARCH 1, 2012

You can read it and join the conversation on the SSIR blog , or read the copy below. —– In 2011, Washington, DC, became one of the first major metropolitan regions to host a multimillion-dollar local giving day: Give to the Max Day: Greater Washington. My latest post on the Stanford Social Innovation Review blog is now up.

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Community Giving Washington Arlington 158

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 4, 2011

Last month, our theme was measurement and we shared a summary of the best measurement tips and resources here , here , and here. But, maybe you’ve done some of that thinking and implemented a few focused social media activities in 2011 and have gleaned some insights. Good for you! Tell us about your success stories!

Social Media 96

Social Media Media Social Measure 96

Amy Sample Ward

JUNE 6, 2012

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of June 6th). The full report is here.

Web 117

Web San Francisco Bookmarking Search 117

NTEN

OCTOBER 21, 2011

Learn about the pros and cons of Facebook, Twitter, blogs, and photo and video sharing sites, based on the results of 6 months of Idealware research. Discover how to measure whether your efforts are succeeding. Discover how to measure whether your efforts are succeeding. Develop a social media strategy for your organization.

Social Media 58

Social Media Media Social Channel 58

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Use Twitter to Bring More People Into The Conversation. Watech4good Summit.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

NTEN

JANUARY 10, 2011

Connections are longer-term relationships built on commonalities of interest, geography, conversation and exploration of ideas, place, and trust. One's amount of social capital can be measured and, when spent, its value can be assessed. Bari Samad, Internet Director at Green for All , characterized it well in a recent conversation. "We

Social Network 65

Social Network Network Social Create 65

Nonprofit Tech for Good

FEBRUARY 1, 2011

With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. Of all the mass communications tools your organization is using (website e-newsletters, social networking sites, mobile), which is resulting in the most online dollars being raised (directly or indirectly)?

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

DECEMBER 13, 2010

Secondly, we look at the traffic driven from these channels and if they trigger a conversion event on our site. The last thing we do is measure our market share in the social media space. What is on your To Do List for 2011? We compare ourselves to our peer organizations and see who’s being mentioned more often and where.

Social Media 206

Social Media Conservancy Interview Media 206

ASU Lodestar Center

MARCH 18, 2020

And, despite slight upticks in 2010 and 2011 in giving, they were still well below pre-GFC levels. As a result, many organizations cut back on services, made drastic budget cuts—including to employee benefit programs and staffing—to stay afloat, or outright closed. percent in 2009. Now is the time to think about a budget reforecast.

Lesson 52

Lesson Marketing Impact Giving 52

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. As a result, email expectations have changed. Conversely, if you’re not delivering personalized content, your email could negatively impact your relationships. Building in targeting capabilities. Simple enough?

email 48

email Campaign Test Benchmark 48

ASU Lodestar Center

MARCH 5, 2014

Data published last year in the Chronicle of Philanthropy shows this trend clearly: online donations to nonprofits increased 14% in 2012 relative to 2011, while overall donations increased by only 1.5% The result? In 20 months, campaign improved its donation conversion rate—just by changing its fundraising pages—by 49%.

Online 56

Online Fundraising Test Arizona 56

Connection Cafe

JULY 31, 2013

Because user experience issues invariably impact conversion rates. The term “usability testing” may sound complicated and esoteric but the purpose is to objectively measure if your website is useful and easy to use for your donors. Fix anything you found broken or use the results to get money for fixes!

Test 40

Test Donation Blackbaud Registration 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Beth’s Blog, September 2011. The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). ” Lucy Bernholz, “ Data-first Philanthropy.”

Social Media 100

Social Media Channel Data Media 100

NTEN

JUNE 20, 2011

Two or three years ago, you could have a conversation out in the open and have people organically join in. The 2011 TMWL activity on Twitter was driven primarily by people very close to the campaign, whereas the first Tweetsgiving was driven by people Stacey didn't know yet or hadn't invested time cultivating relationships with.

Case Study 80

Case Study Tools Studies Community 80

Connection Cafe

NOVEMBER 22, 2011

According to the 2011 Millennial Donors survey, 65% of people surveyed want to find guides on charity websites on how their support could make a difference and 52% want to learn about volunteer opportunities. Don't measure success of mobile Apps just by the £s raised. So what can charities do to embrace the future?

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Charity Digital Cancer Offline 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

What were some of the results? We launched a mobile site , in 2007 aimed at feature phones, and we’re developing an Android version of the app for release in 2011. How will you measure success? The Pocket Guides are a great resource and conversation starters. When and why did you implement your first Seafood Watch App?

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Mobile Integration Strategy Green 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2013

Happy Generosity Day! The idea of moving Valentine’s Day away from dinner reservations and singles awareness towards a day of generous acts began in 2011 by Sasha Dichter , Scott Case, Ellen McGirt, and Network for Good’s Katya Andresen. That got me thinking about measurement and how you measure difficult stuff.

Measure 99

Measure Metrics Seattle Social Media 99

Amy Sample Ward

JUNE 22, 2011

Today, I’m live blogging a few sessions from the 2011 Millennial Donor Summit. Track your open rates and conversions (do they open the email and then do they actually make a gift) – open rates are important to measure, not just conversions and gifts. What did they find out in the Millennial Donor Report?

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Research Donor Gift Leadership 224

Museum 2.0

AUGUST 25, 2016

The result, Our Museum , is an extraordinary funding program with a focus on community participation. Dr. Bernadette Peters' provocative 2011 report, Whose Cake is it Anyway? The financial austerity measures applied external pressure to the Our Museum institutions. didn't mince words.

Museum 20

Museum Participatory Resource Place 20

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

So, let’s get out the nonprofit vote for the nonprofit panels at SXSW 2011 ! Here’s my picks for SXSW Nonprofit Panels: A Conversation About Change Agents Through Social Media Social media is causing a revolution in how information is shared and communities are formed. Online numbers don’t always equate offline results.

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Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

Note from Beth: I’m working on the sequel to the Networked Nonprofit – it is a book about using measurement to prove and improve results with the Measurement Goddess KD Paine. (Her recent book, Measuring What Matters , is a must read.). However, conversion rates were flat. More Multimedia.

Conversation 106

Conversation Chapter Channel Module 106

NTEN

JUNE 22, 2011

Today, I'm live blogging a few sessions from the 2011 Millennial Donor Summit. Track your open rates and conversions (do they open the email and then do they actually make a gift) - open rates are important to measure, not just conversions and gifts. Make sure you see how your organization comes up in search results.

Research 59

Research Donor Gift Leadership 59

Amy Sample Ward

FEBRUARY 28, 2011

Below, I’ve shared my keynote remarks and slides and I hope you’ll share your ideas and further the conversation in the comments. As such, adoption can be used as a currency , measuring the worth of your programs, services and opportunities. Libraries: The Oldest New Frontier for Innovation. You can still hear me.

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Library Model Adopt Community 241

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

The 2011 September Campaign. But how are you measuring along the ladder of engagement – from awareness to conversion to donor. We’re also keeping a close eye on our Google Analytics to ensure that enough people are visiting the campaign page and the conversion rate. Tell me about this year’s campaign? Obviously $.

Interview 101

Interview Central African Republic Ethiopia Metrics 101

NTEN

MARCH 25, 2013

In January 2011, at a gathering hosted by TechSoup Global, we began talking about how to model our own ideals. In summer 2011, we received funding from Microsoft to bring our groups together to answer at least one question: which nonprofits do our organizations serve separately, and collectively. By most measures, we did.

Collaboration 80

Collaboration Project Data Lesson 80

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2012

Based on that conversation, Sasha was inspired to take back Valentine’s Day from the chocolate candy and roses – and fuel a different sort of love. Sasha launched Generosity Day in 2011, using his network and social media platforms in partnership with Networked for Good. The Point of Pilots: Measure, Learn, Reiterate.

Build 108

Build Social Media Pledge Measure 108

Eric Jacobsen Blog

OCTOBER 8, 2010

Friday, October 8, 2010 Discover Your Leader Grade If you need a tool to measure your leadership skills, check out LeaderGrade , by Quantum Workplace, which measures your leadership influence by asking your peers and followers to rate your leadership skills. Also free is a summary analysis of your results.

Mentoring 44

Mentoring Kansas City Kansas Skills 44

Connection Cafe

JANUARY 27, 2014

For a refresher, my 2013 piece Non-Technology Trends for the CIO and a 2011 white paper for the Association of Fundraising Professionals on similar topics may be good places to start and worth a read as well.). What are the contractually guaranteed compliance measures, privacy protections, and uptime? Who owns the data?

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Trend Technology Retention Channel 35

Nonprofit Tech for Good

JANUARY 18, 2011

Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations. Of all the mass communications tools your organization is using (website e-newsletters, social networking sites, mobile), which is resulting in the most online dollars being raised (directly or indirectly)? What is on your To Do List for 2011?

Social Media 225

Social Media Examples Interview Media 225

ASU Lodestar Center

JANUARY 20, 2012

We learned of their cash challenges, their rising service demand, and of the limits to many of their funder conversations. We heard of the extraordinary measures they took—one Executive Director even took out a mortgage on her home—to continue to provide services in their communities. Like this article? Get another!

Survey 87

Survey Research Voice Press 87

ASU Lodestar Center

SEPTEMBER 28, 2012

In a 2011 Baldrige study , respondents were asked which elements of workplace commitment were the most beneficial, and 80 percent of them ranked culture as the most important. Actually, one way to measure the cost of a weak culture is through employee turnover. It appears that the organization’s culture also impacts clients.

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Culture Rate Nonprofit America 85

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 26, 2012

An important design component is the strategy for spreading knowledge and skills for participants by using small experiments with some measurement that help them improve and learn. conversation and make headway on the policy front when everyone is approaching the issue with the same negative messaging frame. As a result, we.

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Children Voice Social Media Utah 106