Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2011

In late 2011, Funder’s Guide to Networks will synthesize the knowledge and publish a print publication for the broader field of philanthropy. Measuring the strength of our networks, how they change over time, what theory of change to develop, what longer term outcomes might be achieved through networks, etc.

Network 99

Network Conversation San Francisco Support 99

Amy Sample Ward

MARCH 23, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right?

Web 105

Web New York City Lebanon Benchmark 105

Nonprofit Tech for Good

DECEMBER 20, 2010

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. All the while, you’ve got to measure, track and re-adjust.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. How Strong Is Your Social Net?

Social Media 106

Social Media Arts Social Attitude 106

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

The event is sold out, but they are live-streaming it ) They are crowdsourcing questions for the conversation here. I can’t help but wonder if their methods are similar to how VolunteerMatch measures its impact and results , although VolunteerMatch does not receive the same scale of foundation funding as nonprofits in this sample.

Data 111

Data Measure Sample Seattle 111

Amy Sample Ward

JUNE 6, 2012

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of June 6th). The full report is here.

Web 117

Web San Francisco Bookmarking Search 117

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 4, 2011

Last month, our theme was measurement and we shared a summary of the best measurement tips and resources here , here , and here. But, maybe you’ve done some of that thinking and implemented a few focused social media activities in 2011 and have gleaned some insights. Good for you! Tell us about your success stories!

Social Media 96

Social Media Media Social Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation.

Turkey 101

Turkey Social Media Mobile Oracle 101

NTEN

OCTOBER 21, 2011

Discover how to measure whether your efforts are succeeding. Learn how to start the conversation addressing "why social media?" Develop a social media strategy for your organization. Begin the process of creating a social media policy for your organization.

Social Media 58

Social Media Media Social Channel 58

Amy Sample Ward

MARCH 1, 2012

You can read it and join the conversation on the SSIR blog , or read the copy below. —– In 2011, Washington, DC, became one of the first major metropolitan regions to host a multimillion-dollar local giving day: Give to the Max Day: Greater Washington. My latest post on the Stanford Social Innovation Review blog is now up.

Community 158

Community Giving Washington Arlington 158

NTEN

JANUARY 10, 2011

Connections are longer-term relationships built on commonalities of interest, geography, conversation and exploration of ideas, place, and trust. One's amount of social capital can be measured and, when spent, its value can be assessed. Bari Samad, Internet Director at Green for All , characterized it well in a recent conversation. "We

Social Network 65

Social Network Network Social Create 65

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Remember the 80/20 rule.

Marketing 55

Marketing Tips Online Analysis 55

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Use Twitter to Bring More People Into The Conversation. Watech4good Summit.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events. Chalk up my vote for 2011’s “Best Debut Artist” and “Best Supporting Actor.”. As Beth Kanter invokes: Crawl, Walk, Run and Fly.

Social 108

Social Organization San Francisco California 108

Amy Sample Ward

JUNE 15, 2012

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of June 15th).

Hunger 120

Hunger Web America Case Study 120

Nonprofit Tech for Good

FEBRUARY 1, 2011

With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. Use social media to listen to relevant conversations, learn from your supporters, improve your work and connect with individuals and leaders that can spread your message as their own.

Social Media 190

Social Media National Interview Examples 190

ASU Lodestar Center

APRIL 6, 2012

Using this data, we now have an opportunity to start some difficult but important conversations about the true state of our sector. What are the big picture conversations about? In 2011, 85% of respondents reported an increase in demand. The conversation is just beginning. The chart below highlights that upward trend.

Research 79

Research Results Government Survey 79

NTEN

JANUARY 3, 2011

By Grant Howe, VP Research and Development, Sage Nonprofit Solutions I've been asked to present a session at the 2011 Nonprofit Technology Conference on "Technical Management Techniques for Managers". Compile a report detailing the crisis, resolution, root cause, and recommended preventive measures.

Technique 82

Technique Management North America NTC 82

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

This highly interactive and engaging community conversation will look at how nonprofits can create a culture of experimenting, testing, learning and correcting. I’m especially looking forward to learning from these sessions by colleagues: April 11, 2011 – 10:30 – Noon. April 12 at 8:30-10. Keynote by Dan Pallotta.

Conference 97

Conference Technology Minneapolis Technique 97

Nonprofit Tech for Good

DECEMBER 13, 2010

Secondly, we look at the traffic driven from these channels and if they trigger a conversion event on our site. The last thing we do is measure our market share in the social media space. What is on your To Do List for 2011? We compare ourselves to our peer organizations and see who’s being mentioned more often and where.

Social Media 206

Social Media Conservancy Interview Media 206

ASU Lodestar Center

MARCH 18, 2020

And, despite slight upticks in 2010 and 2011 in giving, they were still well below pre-GFC levels. First, meet with your board finance committee as soon as possible and begin the conversation. percent in 2009. Now is the time to think about a budget reforecast.

Lesson 52

Lesson Marketing Impact Giving 52

NTEN

JANUARY 14, 2013

The Center wanted to expand its reach, connections, and impact using social media and received grant funding in 2011 for social media planning and implementation through 2012. Risa sums up the value of a collaborative approach: "Our staff conversations about ways to utilize social media are creative and energizing.

Social Media 96

Social Media Collaboration Org Media 96

NTEN

JULY 6, 2011

Having a conversation with your community of stakeholders is an essential activity for nonprofits. In our session on Community Voice at NTEN’s 2011 Nonprofit Techology Conference, Arthur provided a case study of the LikeMinded program and how it was built based on engagement with the community. Conversation. Technology.

Voice 75

Voice Practice Community San Francisco 75

NTEN

NOVEMBER 5, 2010

It can be fun to do on your own (like at NTC 2011 ), but it can have real benefits for your organization too. Small or large scale, live-tweeting is a great way for your organization to create buzz, join conversations, draw attention to your causes, and gain credibility (and followers!) -- all at a relatively low cost (your time).

NTC 94

NTC Conversation Twitter Newsletter 94

NTEN

OCTOBER 19, 2010

If everyone uses the same hastag, all of the data gets grouped together and it makes it easier to follow the whole global conversation, even parts of the conversation you are not actively participating in. Monitoring can deliver real time intelligence to ytou about honest conversations taking place unmediated all over the web.

Bookmarking 66

Bookmarking Camera Social Media Stream 66

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Conversely, if you’re not delivering personalized content, your email could negatively impact your relationships. Finally, be sure to monitor your opt-out, open, click-though and conversion rates on follow-up emails.

email 48

email Campaign Test Benchmark 48

Amy Sample Ward

JUNE 6, 2011

This morning, I had the huge honor of presenting the keynote at the 2011 MyCharityConnects Conference in Toronto, ON. Let’s start at the most fundamental place for this conversation. What do you measure every day, week, month, year? I am so thrilled to have the chance to participate in this event and thankful for the invitation.

Build 220

Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Beth’s Blog, September 2011. The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). ” Lucy Bernholz, “ Data-first Philanthropy.”

Social Media 100

Social Media Channel Data Media 100

NTEN

JUNE 20, 2011

Two or three years ago, you could have a conversation out in the open and have people organically join in. The 2011 TMWL activity on Twitter was driven primarily by people very close to the campaign, whereas the first Tweetsgiving was driven by people Stacey didn't know yet or hadn't invested time cultivating relationships with.

Case Study 80

Case Study Tools Studies Community 80

NTEN

OCTOBER 5, 2011

We use technology really well in a measured and strategic way. The launch of a new website in January 2011 (new design and updated content from the previous iteration), this included an increased focus on Facebook and the addition of a Twitter account. Your mission?

Brain 52

Brain Canada NTEN Technology 52

Beneblog: Technology Meets Society

JANUARY 17, 2014

Today, January 17, the 30th anniversary of the Betamax decision, we’re proud to mark Benetech’s participation in Copyright Week —a week of action that aims to engage communities in the ongoing conversation about changes to copyright law and celebrate six principles for a balanced copyright system.

Copyright 196

Copyright Law Accessibility Library 196

Connection Cafe

JULY 31, 2013

Because user experience issues invariably impact conversion rates. The term “usability testing” may sound complicated and esoteric but the purpose is to objectively measure if your website is useful and easy to use for your donors. What exactly is usability testing?

Test 40

Test Donation Blackbaud Registration 40

ASU Lodestar Center

FEBRUARY 25, 2011

Disclaimer Friday, February 25, 2011 Research Friday: "Executive Compensation" posted by Stephanie La Loggia, M.A. Second, and perhaps more importantly, join in on the conversation about CEO compensation. February 25, 2011 5:34 PM Stephanie La Loggiasaid. February 25, 2011 7:40 PM Josh Montgomery said.

Research 49

Research Philanthropy Arizona Feeds 49

ASU Lodestar Center

MARCH 5, 2014

Data published last year in the Chronicle of Philanthropy shows this trend clearly: online donations to nonprofits increased 14% in 2012 relative to 2011, while overall donations increased by only 1.5% In 20 months, campaign improved its donation conversion rate—just by changing its fundraising pages—by 49%. in the same period.

Online 56

Online Fundraising Test Arizona 56

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2013

Happy Generosity Day! The idea of moving Valentine’s Day away from dinner reservations and singles awareness towards a day of generous acts began in 2011 by Sasha Dichter , Scott Case, Ellen McGirt, and Network for Good’s Katya Andresen. That got me thinking about measurement and how you measure difficult stuff.

Measure 99

Measure Metrics Seattle Social Media 99

NTEN

APRIL 24, 2012

We rolled out ProvingIt.org in October 2011. We envision taking ProvingIt to an open-source platform, and ultimately offering it across the sector to those who share our desires: to track progress, to be honest about failure, to transform conversations with donors, and to measure impact not just once, but over long periods of time.

International 60

International Project Org Technology 60

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

We launched a mobile site , in 2007 aimed at feature phones, and we’re developing an Android version of the app for release in 2011. How will you measure success? The Pocket Guides are a great resource and conversation starters. Is there any conversion strategy to get those people as advocates or donors?

Mobile 111

Mobile Integration Strategy Green 111