Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Track the number of monthly donations and the total given.

Track 234

Track Mobile Media Fundraising 234

Association Analytics

APRIL 1, 2024

Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. In order to track trends year-over-year, IAEE will repeat many of the same questions, adding in three or four additional questions about programs or services the team is testing.

Data 210

Data Strategy Associations Survey 210

Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. 6) Don’t Forget A/B Testing. We frequently talk about A/B testing as a digital tactic—and it is! Here’s how to start. 1) Audit Last Year’s Communications.

Communication 299

Communication Fundraising Test Hints 299

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Track the number of monthly donations and the total given.

Track 186

Track Mobile Media Fundraising 186

Association Analytics

DECEMBER 15, 2022

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

Retention 169

Retention Data Rate Demographics 169

Association Analytics

JULY 27, 2021

But it also means tons of content for you to produce and tons of sources to track. Ways to observe : Keep track of purchases, follow member-generated content like community posts, or track what content and individuals members engage with. Test and Learn! Let’s use course registration again as an example for an easy test.

Taxonomy 169

Taxonomy Content Data Strategy 169

.orgSource

SEPTEMBER 25, 2023

If you’ve been looking for an initiative to spark interdepartmental collaboration, a chatbot would be a good test case. When Roose was invited to test the AI, he discovered its dark side. The moral of that story—don’t let the bot out of the box until you’ve thoroughly tested its abilities.

Las Vegas 221

Las Vegas Language Interaction Associations 221

.orgSource

NOVEMBER 7, 2023

Remote work was one of those unsettling tests. Senders lose track of what they casually launched into cyberspace, and recipients struggle with the distracting chatter of too many digital voices. COVID made us lab rats in a variety of unusual experiments. it was also an experience that transformed the employment landscape.

Virtual 251

Virtual Lesson Experiment Learning 251

Association Analytics

JUNE 17, 2021

If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. We test our assumption by designing a targeted A/B email test for this group. If certain groups aren’t attending, try to determine a possible root cause.

Associations 318

Associations Data Registration Analytics 318

Bloomerang

JUNE 2, 2023

[NOTE: I’ve wondered about doing an experiment where you hire a dedicated staff member specifically to make these daily calls; then track results to see if the investment paid off in higher percentages of renewals and larger repeat gifts. Alas, I left the organization before the test was completed.) Think about what you could test.

Donor 92

Donor Charity Gift Test 92

Bloomerang

AUGUST 16, 2021

Track your own data. Here are some of the questions you might ask in order to understand what metrics to track: . What do you do once you know what numbers you want to track and what areas of improvement you want to focus on? Track if these people give at higher levels or renew at higher percentages. . Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

sgEngage

NOVEMBER 20, 2023

Keep them out of it for now (we can always test that later.) You will want to keep track of those segments in your fundraising CRM. Package codes will determine the segment and where in the A/B test they fall—see more in step three, below. Test one thing at a time. Segment your data, but don’t OVER-segment.

Data 91

Data Giving Work Test 91

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Use the analytics to test how campaigns are running, or how hashtags perform, but then remember # 1. Facebook pages have also offered some insightful data on audience engagement.

Track 65

Track Twitter Analytics Metrics 65

Nonprofit Tech for Good

AUGUST 6, 2023

During a year-end campaign, it’s essential to track and analyze data from these multiple channels. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. However, this is not a universal rule. Define your metrics of success.

Practice 243

Practice Fundraising Guide Channel 243

Bloomerang

OCTOBER 20, 2023

A/B testing : If you’re unsure whether emojis will be effective for your specific audience, you can conduct A/B testing. Send two versions of the same email—one with an emoji in the subject line and one without—and track the response rates to see which performs better.

email 84

email Test Culture Audience 84

Nonprofit Tech for Good

JANUARY 31, 2020

Test the service by selecting the orange “Get My Bot” button. Founded by the BitGive Foundation , GiveTrack is a fundraising platform exclusively for Bitcoin donors and is powered by Blockchain technology thus enabling donors to track the movement of their Bitcoin donation. 3) GiveTrack :: givetrack.org.

Tools 330

Tools Online Fundraising United States 330

Association Analytics

MAY 17, 2021

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

Retention 192

Retention Data Associations Rate 192

Media Cause

JUNE 27, 2023

Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level. Installing pixels, and making sure the conversion actions you want are tracking are all vital to being able to report on success.

Social Media 97

Social Media Guide Media Social 97

Nonprofit Tech for Good

JANUARY 20, 2023

In other words, use trial and error to test out fundraising strategies to find out what works for your nonprofit organization. 4) Think of each fundraiser as a test. 5) Keep track of what works and what doesn’t. Franklin D. Roosevelt once famously said: “Do something. If it works, do more of it.

Fundraising 352

Fundraising Nonprofit Ideas Virtual 352

Candid

APRIL 20, 2023

Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. Set a time period for the test. Then, update your roadmap by assessing the data at the end of your test. Run your experiment.

Social Media 98

Social Media Data Strategy Media 98

Media Cause

MAY 8, 2023

Ensure You Are Tracking Relevant Data Ensuring that your paid advertising campaigns have the relevant tracking set up is imperative for success. Strong conversion and data tracking also gives you a better view under the hood. Test, Test, Test!

Tips 52

Tips Organization Channel Benchmark 52

Volunteer Hub

OCTOBER 24, 2022

Tracking & Reporting. With in-person training, tracking participation and knowledge is challenging. Many learning management systems provide advanced analytics, tracking, and comprehension testing features. These features quickly become invaluable for testing and optimization.

Training 74

Training Train Benefit Volunteer 74

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics. Adding eCommerce tracking means you can track your conversions back to specific promotions.

Fundraising 83

Fundraising America United States Track 83

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Use your UTMs.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. Individual pledge commitments or reports on pledged revenue by date, campaign, or program can be tracked easily. Payment processing fees are 2.2% + $0.30

Relationship 231

Relationship Software Management Pledge 231

sgEngage

JANUARY 30, 2024

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. You might send a feedback survey to donors at all levels and track email open rates for messages related to this campaign.

Tools 84

Tools Donor Fundraising Survey 84

Media Cause

FEBRUARY 28, 2022

Test and track. By tracking your results, you’re able to tweak copy, graphics, videos, calls to action, etc. Try testing your subject lines and senders––but not all at once. You can test between your organization’s name and a person who might have some name recognition with your audience. Test and track.

Content 105

Content Test Student Audience 105

sgEngage

AUGUST 10, 2021

In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. And don’t forget about those corporate email protection systems such as Barracuda which affect open tracking.

Metrics 111

Metrics Open Blackbaud gMail 111

EveryAction

MAY 30, 2023

Using social share tracking can help you identify the supporters most excited to use their social media profiles to promote your actions, so that you can build deeper relationships with the influencers on your list. We’ll be rooting for you! Looking for more ways your technology can boost your advocacy program?

Virtual 163

Virtual Advocacy Channel Mobile 163

sgEngage

MARCH 8, 2024

Click rates are still worth tracking, although click rates can also be slightly inflated due to security devices that pre-click all links to see if they pass security checks.

Benchmark 77

Benchmark Blackbaud Report Online 77

Qgiv

SEPTEMBER 7, 2023

There are a few types of online fraud nonprofits should look out for, but one of the most prevalent is card testing. Card testing is when someone tests if stolen card numbers are processing payments by making small donations to nonprofits, often appearing as spam donations to an organization.

Donation 52

Donation Test Method Practice 52

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Eric Jacobsen Blog

MARCH 12, 2024

Growth is a learning cycle with constant loops of testing, gaining insights, implementing, sharing, and iterating for improvement. Plans ask us to review regularly and ask the question: Are we on track? Linear models of growth neglect the realities of the changing world around us and lull us into a false sense of security.

Latvia 93

Latvia Companies North America San Francisco 93

The Modern Nonprofit

DECEMBER 4, 2023

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly. This has led to increasing awareness among internet users about the implications of their digital footprints.

Support 103

Support Fundraising Awareness Data 103

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Project management tools like JIRA and Asana can also be incredibly helpful for keeping track of the moving parts before, during, and after your launch. To test or preview your campaign, consider doing a soft launch first.

Communication 98

Communication Campaign Channel Measure 98

Whole Whale

JULY 15, 2020

Many tools like HubSpot, Marketo, Leadberry, and Salesforce have ways of tracking individual website browsing behavior. Google Analytics User Id’s track past 2 years of website browsing behavior on your site but they are anonymized. So you need no make sure the id pushed in doesn’t have this info – like email address.

Analytics 94

Analytics Google Track Info 94

Candid

MARCH 2, 2022

They’re the ultimate testing ground for your donor stewardship tactics, as you’ll be asking for quite a lot — extra-large gifts, multi-year commitments, feasibility study interviews, and more. Use a CRM to track donor engagement data down to the individual level, and use this data to tailor your messaging.

Campaign 111

Campaign Donor Gift Test 111