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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

Create 169
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? How can we track marketing initiatives using UTMs?

Donor 294
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Member Retention Strategies For Professional Associations

Association Analytics

Track, test and learn to improve your strategy: No retention strategy will work every time or on every type of member, which is why you need to be flexible and willing to adjust your efforts based on how successful they are. To learn more about member engagement best practices, check out this blog.

Retention 169
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.

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A/B Testing: How to Boost Engagement for Association Websites

Velir

If you’re an association marketer, member engagement is a key measure of your success. You can track member engagement through conversions on your website like email newsletter sign-ups, call-to-action click-throughs, downloads, and article shares.

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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. How are you tracking success? There are many marketing technology tools that can help you measure success. Online Tracking. Google Analytics and Tracking Modules are two basic elements you need to track online behavior.

Analytics 169
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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success. I say this because getting a pure A/B test can be a challenge.

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