EveryAction

SEPTEMBER 20, 2016

Goal: Engagement Metric: Overall Engagement Rate. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Ready to start posting?

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Metrics Social Media Measure Media 100

Bloomerang

DECEMBER 5, 2022

Personalization in the subject line will boost your open rate and tangible offers like ‘get 4 more kids to camp!’ Flattery and personalization go a long way to boosting open rates! . Short, compelling storytelling that tells the donor how they can help from the ARC Massachusetts. . Alice, help get 4 more kids to camp!

email 81

email Giving Homeless Nebraska 81

sgEngage

JULY 24, 2023

As birth rates decline and populations age, the effects on enrollment numbers, funding, and institutional sustainability become increasingly pronounced. With fewer young individuals entering the age cohort traditionally associated with college attendance, institutions face the risk of lower enrollment rates. Use video storytelling!

Education 78

Education Student Award University 78

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

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Lesson Fundraising Digital Test 59

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. You can also test the use of a pop-up box to encourage giving wherever a visitor happens to be on your website. If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors!

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Donor Social Media Websites Content 84

Qgiv

SEPTEMBER 9, 2021

They also focus on reducing the side effects of current treatments and improving survival rates. The results and continued testing hold great promise for children who haven’t experienced positive results with standard treatments. Projects and Impact. In 2005, NPCF formed the Sunshine Project. Their model worked. Get Involved.

Cancer 52

Cancer National Foundation Childhood 52

M+R

FEBRUARY 18, 2022

it’s like the long stretchy mozzarella of metaphors), it’s also a time for testing some new ingredients. Rich Storytelling Experiences, Planned Parenthood & National Geographic Society. Halfway through our test, we added QR codes to our ads to help drive more people to the site. – Conor Amrien, Digital Ads Manager.

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Team Fun Yahoo Amazon 52

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Use direct mail as an opportunity to be a storyteller and put your impact on paper. This is especially true if you’ve tested different versions. Here’s why!

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Mail Campaign Donor Tips 52

Pamela Grow

SEPTEMBER 20, 2023

To take your donation page to the next level, use these top strategies: Leverage storytelling: New site visitors might not feel completely sold on whether they should give to your organization. To test the user experience of your website, consider using a free tool like Google Lighthouse.

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Websites Donor Strategy Demonstration 52

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Shorter tweets, on average, receive more retweets, more impressions, and more link and profile clicks. Include a link in your tweets as often as possible.

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Twitter Practice Social Media Nonprofit 356

Care2

MAY 16, 2011

Use email for more storytelling and try coordinating your email campaigns with texting campaigns. Test these different channels and see what your response rates look like. Nonprofits should optimize what they are already doing with different devices rather than abandoning email. Then make adjustments based on your own metrics.

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Websites Rate Test Benchmark 66

Qgiv

JUNE 6, 2023

When your ads appear on your existing donors’ feeds, it reminds them of your cause and encourages them to donate again, increasing your donor retention rate. Storytelling Through Ads Storytelling through Facebook Ads for nonprofits helps make your promoted content more engaging for your audience.

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Facebook Guide Demographics Nonprofit 86

Allegiance Group

APRIL 15, 2024

On average, direct mail has an open rate of 57.5% Consider incorporating these strategies into your preliminary concepts for the campaign: Leverage storytelling. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail.

Mail 52

Mail Fundraising Nonprofit Channel 52

Care2

SEPTEMBER 20, 2012

If your nonprofit feeds the creative flame with passion and storytelling, you'll start getting somewhere. The best practice for finding the most efficient subject line is testing. Test, test, test. Test 5 or 6 different subject lines (some with humor, of course), and determine which gets the best reaction.

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Content Test Audience Green 59

Tech Soup

APRIL 1, 2014

A/B testing the layout of our fundraising forms. engaging in digital storytelling. and testing testing testing. Online Testing. I also attended a session on online testing, which made me very excited. Through online testing, we can gain insights into our audience, and make our creative work better.

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NTC Marketing Digital Strategy 50

Qgiv

JANUARY 12, 2023

Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Focus on storytelling. The most important part of any content strategy is honing your storytelling skills. The best way to determine if your goals are SMART is to figure out how you’ll measure your success.

Social Media 52

Social Media Strategy Media Donor 52

Tech Soup

MARCH 25, 2013

To kick off TechSoup's 2013 Digital Storytelling Challenge , we have compiled apps to help you showcase your organization in action. Also, make sure to follow TechSoup's Online Community Coordinator, Alexandra Bezdikian, as she tests the digital storytelling tools of the trade. More Resources.

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Mobile Share Storytelling Photo 60

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Sponsored Likes invite users to like causes that their friends are already connected to, using the power of social context to consistently outperform regular Facebook ads with a 46% higher click through rate, a 20% lower cost per click, and an 18% lower cost per fan according to Inside Facebook. 4. Test, track, modify.

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Facebook Los Angeles San Francisco Demographics 130

CauseVox

NOVEMBER 26, 2023

Whether you’re striving to make a difference in your community, protect the environment, or provide a lifeline to those in need, your storytelling ability can mean the difference between a thriving and well-funded program and one that falls flat. The Power of Storytelling in Fundraising Humans are meaning-making creatures.

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Storytelling Impact Arts Nonprofit 81

Achieve

JULY 2, 2019

Between the visual storytelling opportunities, real time update capabilities, almost all of the same advertising options as Facebook, and 1 billion active monthly users* – Instagram is a no brainer to me. they do an amazing job of visual storytelling), @rainforestalliance. , @habitatforhumanity. , @aspca. , 416% Engagement Rate .

Social Media 52

Social Media Media Hints Social 52

Nonprofits Source

OCTOBER 6, 2023

Studies show that high engagement rates can lead to a 23% increase in productivity and quality of work, boosting your revenue. Impact storytelling. Treating your employees well can translate to positive PR for your organization, which is great for business and hiring. Improved profitability. Increased retention.

Ideas 52

Ideas Practice Roles Leadership 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Test, but be careful. If you’re not sure your video belongs on your donation page try a test run and track your analytics carefully. If you’re not sure your video belongs on your donation page try a test run and track your analytics carefully. If you see conversions increase along with play-through rates, great.

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Video El Salvador Donation Fundraising 106

Connection Cafe

OCTOBER 7, 2015

With regards to donor retention , check out these numbers: The donor retention rate was 43 percent in 2014 (Median). The gift retention rate was 47 percent in 2014 (Median). percent rate of growth. percent rate of growth. This nets out to a sad 5% gain. Organizations raising $100,000 to $500,000 had an average 3.1

Survey 20

Survey Effective Retention Fundraising 20

Connection Cafe

OCTOBER 13, 2016

But from the looks of the data and the declining retention rates for walks and 5Ks, we all need a refresher on what matters when it comes to people coming back year after year. This year’s Blackbaud Peer-to-Peer Fundraising Study shows retention rates declining for Walks and 5Ks. In 2016, storytelling is no longer enough.

Retention 20

Retention Fundraising Studies Storytelling 20

Connection Cafe

OCTOBER 27, 2013

So, start testing- the sooner you do, the sooner you can start converting new donors. Oftentimes, registration rates suffer because of the process itself. Each program is as unique as the organization that’s driving it, so it’s about discovering the media that works for you. Enjoy your last week of October.

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Work Registration Retention Charity 37

NonProfit Hub

MAY 2, 2017

With some practice (and maybe a little bit of testing), your emails will be hitting home runs in no time. 6 Email Marketing Hacks to Increase Open Rates. PODCAST] Storytelling as Mission Moments | Ft. Don’t waste your resources putting effort into an email that won’t return the favor. How to Win at Email. Robert Rose.

Library 52

Library Marketing Nonprofit Podcast 52

Tech Soup

SEPTEMBER 7, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Test Your Visual Story. What's the bounce rate? Assign them key tasks and document results. It should inspire action! Do they find it easy to navigate?

Design 55

Design Web Strategy Slides 55

Nonprofits Source

JUNE 22, 2017

Click Through Rate (CTR). Email Opt-In Rate. Try testing page titles & meta descriptions to optimize your clicks and increase search rankings. If you notice that 75% of your audience likes The Daily Show, then you might consider adding references from the show to aid in your storytelling. Cost Per Impression (CPM).

Digital 111

Digital Marketing Guide Chapter 111

Connection Cafe

MARCH 4, 2019

There is perhaps no more telling data point than this: online donors 65-years and older have the highest retention rate. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. It’s in our org charts.

Online 36

Online Giving Offline United States 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Corey Pudhorodsky, Podcasting and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling.

ROI 50

ROI Social Media Reflection Question 50

Neon CRM

JUNE 7, 2023

This will make you a more effective storyteller, help you create stronger CTAs, and make it more likely that you’ll hit your fundraising goals. Say your appeal tells the story of a student whose test scores improved as a result of your private tutoring program and asks readers to help more students access one-on-one help.

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email Fundraising Story Storytelling 96

CauseVox

NOVEMBER 9, 2023

Storytelling through Design Now, let’s dive into the heart of your campaign – storytelling. Engaging Success Stories: Visual storytelling elements like images or videos of children reading, accompanied by their success stories, are placed where they’re easy to find. Your design should complement your narrative.

Design 76

Design Campaign Fundraising Storytelling 76

Connection Cafe

OCTOBER 29, 2018

As our speakers in the session focused on “data-driven storytelling” highlighted, analytic reports don’t replace meetings, but they can certainly help them. Foster a data culture, and a testing culture . Then, lock in your ticket to bbcon 2019 in Nashville now with discounted rates ! Know your audience .

Organization 26

Organization Disaster Boston Blackbaud 26

Bloomerang

JUNE 20, 2023

Launch and promote fundraisers Before you launch your fundraisers, test the donation buttons by donating a dollar to the campaign yourself. Tell stories One of the best ways to engage supporters is to use effective storytelling strategies. Increasing your retention rate boosts your fundraising revenue over time.

Ideas 95

Ideas Guide Online Fundraising 95

Nonprofit Tech for Good

SEPTEMBER 29, 2019

In the process of coming up with a nice design and captivating storytelling to capture potential supporters, you may be overlooking a few fundamental and truly effective steps to boost conversions on your online donation page. According to NP Engage, nonprofits see abandonment rates of 50% – 70% on their donation pages.

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Conversation Online Giving NPO 259

NTEN

OCTOBER 12, 2011

After doing some research and testing out some of the data mapping tools, we started with just making basic maps of where grants were made and partners are located, from which initial story threads emerged. and "to what ends?" Most strongly, we found our work was predominantly based in metropolitan areas on the East and West coasts.

Case Study 68

Case Study Story Data Studies 68

Bloomerang

JULY 20, 2023

Launch and promote fundraisers Before you launch your fundraisers, test your donation buttons by donating to the campaign yourself. Tell stories One of the best ways to engage supporters is to use effective storytelling strategies. The average donor retention rate in the nonprofit sector has rested around 45% for the last five years.

Ideas 78

Ideas Online Fundraising Tips 78