Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. Test out the options. Just as we test landing pages and emails, test the layout of your pop-ups too.

Websites 321

Websites Work Test Nonprofit 321

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? A chorus of voices have been beating the drum about the importance of donor retention through their research, in blogs, and in webinars—with stagnant results. . Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas Test it out.

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Retention Rate Donor Issue 111

NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. If not, you’re missing an opportunity to improve your results. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. Start Testing Tomorrow.

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Test email Mail Rate 177

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

Test 84

Test Digital Headline Language 84

Association Analytics

MAY 17, 2021

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

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Retention Data Associations Rate 192

Association Analytics

JUNE 17, 2021

As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Do your repeat event attendees also renew at higher rates? ). This data shows that attendees at the three year point have the highest drop-off rate. (Do We test our assumption by designing a targeted A/B email test for this group.

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Associations Data Registration Analytics 318

Byte Technology

DECEMBER 29, 2016

Indeed, responsive sites that provide stellar visits—especially in the e-commerce industry—are proven to have better engagement, more conversion rates and, very importantly, better search engine rankings. Leave it to Google to come up with the industry-leading site testing app.

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Test WordPress Plugin Tools 100

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. Monitor metrics such as engagement rates, content reach, and donor response. Share any available data or context that can help ChatGPT generate insights.

Digital 299

Digital Strategy Guide Create 299

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition.

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Donor Track Campaign Facebook 298

sgEngage

MARCH 8, 2024

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. Unsubscribe rates did not change much. In fact, they actually declined a bit which means fewer people unsubscribed compared to the previous year.

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Benchmark Blackbaud Report Online 79

sgEngage

NOVEMBER 20, 2023

Keep them out of it for now (we can always test that later.) When over-segmentation occurs, it often leads to small sample sizes within each segment, which makes it harder to get statistically significant results and draw reliable conclusions. Test one thing at a time. Segment your data, but don’t OVER-segment.

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Data Giving Work Test 94

Nonprofit Tech for Good

JANUARY 19, 2024

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. This, in turn, impacts click-through rate (CTR). Page Titles : These are the clickable headlines you see in search results. Over time, that can improve your organic ranking.

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Action Practice Tips Seattle 271

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

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Rate Content Conversation Test 134

Nonprofit Tech for Good

MAY 14, 2023

1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing. For example, nonprofits are not required to maintain a minimum CTR (click through rate) to stay compliant with the Ads for Social Impact Grant.

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Tools Grant Google Search 260

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Remember: Averages are a useful starting point, but there are all sorts of reasons why your results may deviate from the norm.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Association Analytics

FEBRUARY 20, 2024

Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce. When it comes to judging what works, A/B testing – also called split testing or bucket testing – can help you compare the performance of two versions of content to see which one appeals more to viewers.

Create 169

Create Strategy Associations Registration 169

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

Connection Cafe

MARCH 2, 2012

I was chatting with a friend of mine the other day around an End of Year online campaign and we were discussing the results. I was really intrigued at trying to understand whether or not a mobile text that went out before the campaign had increased the open and donation rates. Establish your test and control groups.

Test 29

Test Results Statistics Rate 29

Candid

AUGUST 18, 2021

The end results are more efficient fundraising, more revenue, and more time for what matters. But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Does an AI-driven approach result in more or less revenue than a more manual approach?

Course 130

Course Fundraising Analysis Mail 130

Media Cause

JUNE 27, 2023

This ensures you’re not wasting spend on areas that won’t drive results. This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. Consider adding them into the mix to strengthen consistency and drive results.

Social Media 97

Social Media Guide Media Social 97

.orgSource

APRIL 25, 2023

The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% You risk hiring someone who will be unhappy as a result of multiple misunderstandings due to the speedy process. If you are having difficulty finding diversity in your talent pool, Sarah suggested testing new waters.

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Application Statistics Culture Job 221

sgEngage

SEPTEMBER 15, 2022

Our expectations around results are powerful. These rigid structures also mean that we wait for results (even if it’s in 6-to-12-month pilot studies), or we copy and paste best practices from other communities based on the assumption that what works in one place will work in another. Redefine Success by Solution Testing.

Collaboration 72

Collaboration Impact Test Grant 72

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Will a video boost the response rate? Based on these results, we removed the video from the remaining appeals.

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Case Study Test America Studies 75

Candid

JUNE 28, 2022

Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. The average retention rate for the nonprofit sector hovers around 45% , meaning that for most organizations, less than half of their donors give again from one year to the next. . Sharing your fundraising results.

Donor 111

Donor Retention Rate Database 111

Nonprofit Tech for Good

JUNE 22, 2021

You might be surprised how small steps can lead to such significant results, but you’ll definitely feel inspired with clear action items to take starting as soon as today. Set up a mobile payment option to boost conversion rates with a seamless experience that reflects your brand. Respond personally to new donation activity.

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Action Fundraising Nonprofit Gift 302

Bloomerang

JUNE 2, 2023

NOTE: I’ve wondered about doing an experiment where you hire a dedicated staff member specifically to make these daily calls; then track results to see if the investment paid off in higher percentages of renewals and larger repeat gifts. Alas, I left the organization before the test was completed.) Think about what you could test.

Donor 92

Donor Charity Gift Test 92

Connection Cafe

OCTOBER 20, 2014

The report includes results from 794 nonprofits, including $1.27 What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013.

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Rate Conversation email Fundraising 55

Nonprofit Tech for Good

MARCH 20, 2013

Retweets ensure than your nonprofit’s avatar get increased exposure on Twitter which ultimately results in more followers and click-through rates. Tweets with more than two hashtags result in a drop in engagement and become much less likely to be retweeted. I have tested it. Poorly formatted tweets.

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Twitter Avatar Nonprofit Voice 262

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

NOVEMBER 17, 2014

Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. In the first test, a group of 449 college students were given the choice of donating $100 to two charities (Kids Korps USA and charity: water). The results proved that removing the overhead makes a large difference.

Rate 52

Rate Donation Ratio San Diego 52

Nimble AMS

MARCH 31, 2020

A sandbox is a testing environment where you can test code changes separately from your live production environment. Only full sandboxes support performance testing, load testing, and staging. For example, you could experiment with new member types or rates and get an accurate depiction of the effects of those changes.

Environment 78

Environment Test Product Associations 78

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Use Scout Quest and ads to re-activate unsubscribes.

Los Angeles 101

Los Angeles Audience Google Channel 101

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. Resulting in a data-informed way to make business decisions. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

EveryAction

SEPTEMBER 20, 2016

Goal: Engagement Metric: Overall Engagement Rate. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Ready to start posting?

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Metrics Social Media Measure Media 100

Bloomerang

NOVEMBER 8, 2023

” If you want to test your message on me, email me your draft and I’ll give you feedback. According to a study by Campaign Monitor , adding video to email increased open rates by up to 19% and click-through rates by 65%. The unsubscribe rate also dropped by 26%. Use a 90-second video in your social media or emails.

Strategy 56

Strategy Social Media Rate Gift 56

Cloud 4 Good

AUGUST 4, 2022

“MobileConnect became a reality through COVID as a way to send reminders for students to get tested and help support our safety efforts,” said Mead. . UMass Amherst currently hovers around a 60% email open rate when factoring in commercial and transactional emails.

Massachusetts 90

Massachusetts University Communication Marketing 90

sgEngage

APRIL 19, 2023

Maybe it’s because we’re starting to struggle with the AI Mirror Test or we’re getting close to a successful completion of the Turing Test. Be Aware of the Human Bias Toward “Resulting” We tend to think about accuracy in terms of results, not in terms of process. This is a classic case of resulting.

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Model Italy Test Generation 70