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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. And the only way to know is to test.”

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Tests: How streamlined is too streamlined for donation pages?

M+R

Read time: 2 minutes Welcome to Part One of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. We’ll be rolling out more testing results in the coming weeks. Short on time? That’s it for today.

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How to Drive High Donor Retention Rates with Text Messaging

Achieve

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. So, how can your organization beat the odds and develop a loyal donor base that you can count on year after year? Establishing a predictable donation pipeline is critical to your nonprofit’s longevity.

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Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. This can help you continuously retarget them and nurture them through the process of engaging with your organization.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. Epsilon and The Email Institute’s Q3 2012 report indicated overall click-through rates have fallen from 5.5

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Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee

Bloomerang

Do you know your organization’s donor retention rate? In 2019, Dr. Adrian Sargent bemoaned the fact that first-time donor retention rates were below thirty percent: “The USA still holds the record for the most shockingly poor pattern of results. Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas

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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

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