EveryAction

JUNE 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here! Learn more at MESG.marketing !

Advocacy 143

Advocacy Local Audience Poll 143

Bloomerang

MARCH 30, 2023

Metrics matter! Without these important metrics, you will be unable to measure your success accurately. Here are the most important metrics to keep track of: Retention rate. Digital engagement rates on social media, texts, emails, etc. Consider creating and distributing an online volunteer experience survey.

Volunteer 91

Volunteer Strategy Organization Metrics 91

Bloomerang

APRIL 11, 2023

A Bloomerang survey found that 44% of over 500 nonprofits surveyed said they’re active on Instagram. Final event statistics. Create a feedback survey and post it to your Instagram and other marketing channels to reach the largest survey sample possible. Media attention. How easy was it to register for the event?

Contest 84

Contest Headline Social Media Survey 84

Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study.

Facebook 76

Facebook Metrics Ratio Rate 76

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Making the most of metrics means helping your organization’s leadership understand and apply the data purposefully. newsletters, surveys, event attendance). Useful metrics vary by organization and mission.

Data 69

Data Metrics Nonprofit Analysis 69

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

Giving 119

Giving Retention Metrics Demographics 119

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

sgEngage

APRIL 10, 2023

Demographic data, historical giving, and engagement metrics can help you decide how to segment your audience and construct your marketing strategy. Listen to your supporters’ needs by sending surveys and polls where they can provide feedback. You can also use prospect research insights to craft your broader Giving Tuesday strategy.

Demographics 73

Demographics Retention Donor Research 73

Donor Search

SEPTEMBER 7, 2015

Recently, I asked Prospect Researchers to complete a brief survey to help me understand how they measure the value of the work they perform. The survey consisted of four questions: What are the top three criteria used by management to evaluate your performance? Guest Post by Margaret King, Founder/President of InfoRich Group, Inc.

Research 40

Research Metrics ROI Survey 40

Bloomerang

NOVEMBER 12, 2021

In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. For example, don’t worry too much about the number of Twitter followers you have if this metric doesn’t lead to an increase in fundraising revenue. . Number two is revenue.

Analytics 107

Analytics Digital Tools Measure 107

Whole Whale

SEPTEMBER 8, 2023

Survey existing donors on what compelled them to support you before. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Survey existing donors on what spurs them to give quickly when appealed to.

Lesson 59

Lesson Fundraising Digital Test 59

NTEN

NOVEMBER 14, 2012

In April 2012 NTEN worked with Idealware to conduct a survey of nonprofits about their relationships with data, and what we found was a large dichotomy—either they were doing a lot with their metrics or not much at all. Here is a sample of what we found: 99% of respondents track some sort of metrics.

Research 85

Research Data Metrics Nonprofit 85

Allegiance Group

FEBRUARY 14, 2023

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. We recommend you start with these 7 Key Database Metrics. These are the types of metrics you can share to help make the case for the much-needed investment in acquisition. year over year. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

She went to say that she thinks too many folks are focused on the Facebook Like as the social media success metric. “Who cares? She advises using various parts of the Grunig instrument which you can be done for free using Survey Monkey or Zoomerang or a poll on a blog.

Measure 100

Measure Social Media Survey Relationship 100

ASU Lodestar Center

JULY 9, 2018

According to the 2018 Volunteer Management Progress Report, the top five training needs within volunteer management are supporting volunteers, recruiting efforts, developing volunteer leaders, outcome metrics, and recognition and retention efforts, according to Johnson and Associates in "Volunteer Management Progress Report.".

Evaluation 40

Evaluation Volunteer Program Impact 40

Nonprofits Source

SEPTEMBER 27, 2023

Consider the following statistics: Workplace giving has great potential for impact. Survey your staff to learn which nonprofits they’d like to support and what workplace giving programs would make it easiest for them to contribute. You can also highlight metrics provided by the nonprofits your efforts supported.

Community 52

Community Giving Companies Gift 52

.orgSource

APRIL 10, 2023

There are plenty of statistics that demonstrate that what is good for society is also good for business. From the Center for Talent Innovation—companies with more diverse boards of directors are more likely to outperform their peers on financial metrics such as return on equity and return on sales.

Build 322

Build Demographics Associations Voice 322

Connection Cafe

OCTOBER 13, 2020

This statistic was reaffirmed in Inspira Health Network’s recent CHNA. Additionally, Inspira deploys nutrition interns to conduct surveys of patients. Metrics include improved blood pressure, reduced blood sugar, and weight loss. In 2019, the Robert Wood Johnson Foundation released their County Health Rankings Report.

Community 49

Community Effective Create New Jersey 49

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. You cannot use the digital divide as a fig leaf over open site statistics anymore.

Stats 100

Stats Web Statistics NTEN 100

Tech Soup

OCTOBER 12, 2016

M+R surveyed organizations about their onboarding strategies for its 2016 Benchmarks Report and found that "Sixty-four percent of respondents send at least one dedicated welcome message to new subscribers. Review Your Email Metrics and Freshen Your Welcome Series Twice a Year. Craft a Series of Email Messages.

email 36

email Support Online Template 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. Monitors feedback from target audience in real time but balances with trend or survey data. Documents quantitative results against goals and value when asked by senior leadership.

Culture 115

Culture Data Measure Social Media 115

Get Fully Funded

SEPTEMBER 14, 2021

But how can you improve this metric ? Double the Donation’s nonprofit fundraising statistics guide even credits the 40% increase in online monthly giving to recurring donation signups. Instead, try asking supporters to complete a survey after they’ve hit “submit.”. Focus on building relationships. Choosing your images carefully.

Donation 64

Donation Strategy Retention Rate 64

Connection Cafe

MARCH 20, 2018

Sure, there are joint projects and special events that bring them together on a limited basis… …but for the most part, these two departments have their own goals, objectives, leaders, customers, and metrics. They routinely survey physicians, patients, employees, and community members on a variety of issues.

Collaboration 27

Collaboration Develop Marketing ROI 27

Connection Cafe

APRIL 1, 2016

So if you’re currently struggling to get your story out, and 62% of those who took the survey said they were, then look to your strategic plan. billion in online giving data from 2015 and features key statistics on year-over-year charitable giving broken down by nonprofit size and sector. Even if you’re not the CEO.

Professional 20

Professional Causes NGO News 20

Nonprofits Source

SEPTEMBER 25, 2023

According to a Forbes survey of 250 multi-billion-dollar companies, 92% of these companies offer some sort of matching program to their employees. This statistic illustrates just how many companies out there are committed to funding nonprofits and contributing to social good. Which Companies Offer Corporate Giving Programs?

Guide 52

Guide Giving Grant Gift 52

Connection Cafe

DECEMBER 15, 2017

According to a recent study done by Accenture, 55% of Americans surveyed said they would give more time and money to nonprofits if they made their communication with them more personal. Don’t put too much stock into vanity metrics, such as number of followers, page growth statistics, or number of impressions. Make it personal.

Social Media 29

Social Media Digital Life Media 29

NTEN

AUGUST 25, 2011

Just bear in mind that almost every industry survey will report slightly different numbers. We like to go beyond the average to look at other statistical measures, as well. We're always looking for new metrics. Because the comparisons will never be exact, the most important thing to watch is your True Open Rate over time.

Rate 61

Rate Open Benchmark Mail 61

Bloomerang

JANUARY 22, 2024

These statistics underscore the importance of establishing a clear purpose and solid plan for your organization to ensure its longevity. Bloomerang’s donor database also includes an interactive dashboard to monitor metrics like donor retention, incoming donations, and campaign progress.

Nonprofit 80

Nonprofit Files Policy Software 80

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

NTEN

NOVEMBER 2, 2009

With your staff member’s many priorities, it is important that the program help keep you on track with measureable results, metrics and plans. You’ve probably seen the statistics. There is no time for complacency when it comes to online communications. If you want to keep up with your peers, then you’ll need to take the plunge.

Convio 76

Convio Mail Newsletter Game 76

Care2

MAY 14, 2009

The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008.

Benchmark 28

Benchmark Studies Case Study Rate 28

Qgiv

APRIL 28, 2021

After all, if you have a starting point, it’s much easier to track your metrics and see if new elements are working, making it easier to tailor your fundraiser directly to your community’s needs. Those two fundraising statistics alone show how important having a great donation website is. Don’t Be Afraid to Get Creative.

Education 52

Education Virtual Fundraising Guide 52

Care2

JANUARY 15, 2009

Dig Into Your Data: Look at your statistics and find out which subject lines are generating the highest open rates, and which articles and subjects are generating the most clicks. Survey Your List: Ask your subscribers which subject areas they are interested in reading about. As for #1, as always, think hard about your metrics.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 94

Ideas Guide Online Fundraising 94

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . Plus, fundraising statistics. Pre-event surveys and research. Find out what your supporters want to see from your virtual engagement opportunities by sending pre-event surveys.

Digital 105

Digital Communication Tips Virtual 105

Neon CRM

MAY 31, 2023

Your nonprofit can use a variety of tools and techniques to track donors’ progress through the donor journey, including donor management software , surveys, and analytics. These reports can include stories of program success, testimonials from program participants, and statistics that show the impact of your nonprofit’s work.

Donor 52

Donor Management Guide Retention 52

TechImpact

JULY 9, 2014

Here are a few more statistics that makes Tech Impact think content marketing is here to stay. 53% of respondents to this survey cited website traffic as the metric most important to them. 25% of nonprofit professionals are currently utilizing a content marketing strategy. 70% of nonprofits outsource web design to an agency.

Content 251

Content Marketing Social Media Metrics 251