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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. Using UTMs to track how users arrive at a website What is a UTM?

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work?

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Build a Marketing Dream Team—Welcome AI

.orgSource

Keyword research—Find relevant keywords and track their performance over time. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), Industry reports. I would look for industry reports that are up-to-date and that are from reputable sources.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? They simply refer to tags that can be added to any URL.

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Who Analyzes the Analytics? (It’s us. We do.)

M+R

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. GA4 has been built to provide cross-platform data, so user activity can be tracked across web and app access.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

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What Nonprofits Need to Know About GA4: Automatic Property Creation

Media Cause

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. 3 Once the tag is added, you can double check your settings within GA4 by going to the Admin section and pressing on Data Streams.