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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Are you tracking abandons in Google Analytics?

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Company-level Lead Tracking These tools leverage the IP, cookies and network information of visitors to your website to show a top-level view of company activity.

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work?

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Donation Tracking Problems? How to Use Sticky UTMs to Attribute More Gifts

Media Cause

We all know it can get tricky to work with outside vendors; setting up pixels correctly, getting reports, and ensuring that leads are attributed properly. Love them or hate them, cookies go a long way when tracking attribution. Using a Custom HTML tag in GTM, I started with the following formula. Do you want a cookie? *To

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. But when it comes to a troubling relationship with your data, can you turn to those same people?

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Geo-Tagged Map Shows Impact of Hurricane Joaquin in Real Time

VisionLink

Map illustrates damage reports as hurricane hits North Carolina. 5, 2015— VisionLink , a community inspired software and consulting company, has developed a free, shareable, real-time, geo-tagged map depicting actual damage reports produced by Hurricane Joaquin. BOULDER, Colo. —

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