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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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How Digital Wallets Build Trust With Donors, Help Drive Better Conversion Rates

DonorPerfect

Put yourself in your donors’ shoes for a second, and think of a recent purchase or donation you made on your mobile phone, tablet, or laptop. The post How Digital Wallets Build Trust With Donors, Help Drive Better Conversion Rates appeared first on Nonprofit Technology & Fundraising Blogs. What held you Read More ».

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4 Emerging Technologies That Will Affect Nonprofits

TechImpact

With close to 70% of cell phone users using their mobile device to access the internet, raising money through mobile donations is an area that is expected to only grow. Text message and SMS fundraising campaigns saw particularly high growth rates in the wake of natural disasters and other “must fund now” type donation campaigns.

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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Keeping this in mind that 51% of all emails were opened on mobile devices in 2013 while designing your newsletter template will increase interaction rates, open rates and click through rates. Send your newsletter to someone who reads it on their laptop, and to another one who is going to read it on their smart phone.

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The Year in Review: The Best Tech Stories of 2015

Byte Technology

T-Mobile, Sprint, AT&T and Verizon each debuted some startling changes that made plans cheaper and better by cutting the clutter of fees and equipment charges and going for flat-rate pricing. The newest version of your favorite phone may go up a little, but you’ll recoup any up front loss in the long run. Apple Does it Again.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? Gone are the days when people were restricted to their laptops for checking out emails. Now, mobile phones are used to check emails. According to Mailchimp ?

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Nonprofit Employee Recognition: 5 Stellar Appreciation Ideas

Achieve

Furthermore, it shows that you value your staff, which helps motivate employees , leading to a higher employee retention rate and a stronger, more experienced team. While many employees appreciate a verbalized, in-person thank-you, you can also say thank you through: Phone calls. Say thank you. Branded nonprofit merchandise.

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