John Kenyon

APRIL 11, 2024

For nonprofits and grantmaking organizations committed to racial equity, using artificial intelligence (AI) and large language models (LLMs) raises important concerns. Or a grantee plans to use an AI for generating marketing copy. Continuously test outputs across sensitive dimensions. Monitor and update. Invest in de-biasing.

Language 59

Language Model Sound Voice 59

Media Cause

APRIL 22, 2022

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. Asking for support of one kind or another is a big part of nonprofit email marketing, and it’s crucial to always have a place for people to support your mission in your emails. Show + Tell.

email 52

email Practice Marketing Test 52

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

Practice 235

Practice Fundraising Guide Channel 235

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. The AI can suggest language that aligns with the SMART framework, aiding in conveying your goals succinctly.

Digital 295

Digital Strategy Guide Create 295

DNL OmniMedia

MAY 25, 2022

This is done through a process called nonprofit market research. This guide will cover the ins and outs of conducting nonprofit market research through the following points: Market Research for Nonprofit Organizations: The Basics. How to Conduct Nonprofit Market Research in 6 Steps. Why do nonprofits use market research?

Research 52

Research Marketing Survey Nonprofit 52

Forum One

MARCH 12, 2024

Drafting and testing. Writing multiple drafts for A/B testing on social media. Outsourcing your marketing entirely to AI will result in bad marketing and will hurt your brand. Drafting inbound message and comment response templates. Do you often get the same questions or comments on your posts? Optimizing reach.

Social Media 79

Social Media Images Video Media 79

.orgSource

NOVEMBER 7, 2023

Remote work was one of those unsettling tests. With limited access to body language, tone, and context, precise communication becomes an essential skill. Adaptability is a hallmark of digital markets. COVID made us lab rats in a variety of unusual experiments. it was also an experience that transformed the employment landscape.

Virtual 251

Virtual Lesson Experiment Learning 251

NTEN

AUGUST 5, 2014

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!).

Communication 94

Communication email Marketing Reflection 94

Qgiv

JUNE 25, 2021

These five text message marketing best practices will help you communicate with donors, raise more money by text, and give your donors a fantastic donation experience! . Why are these text message marketing best practices so important? . These text message marketing best practices will make that happen! It’s a great keyword! .

Practice 59

Practice Marketing Fundraising Guidelines 59

EveryAction

MAY 11, 2023

Make sure your ask is clear and to the point: Trade complex language for simple phrasing and remove jargon in order to make sure supporters understand your call to action. But the real test is whether or not they’ll do the work of volunteering time and effort. Don’t just ask once: You’ll need to ask a lot to get a lot.

Advocacy 207

Advocacy Nonprofit Training Train 207

fusionSpan

DECEMBER 18, 2023

Ever since, Salesforce has been testing, launching and expanding those AI capabilities, giving organizations using the platform more and more insight and efficiency, so they can make the most of every opportunity and deliver the best customer, donor or membership experience. Automate aspects of your member journey.

Language 59

Language Generation Analysis Data 59

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Write tweets in clear, concise language. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Connection Cafe

SEPTEMBER 5, 2013

Note: This is the second in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In the first part of this series , we talked about why you should test your website and donation form with real supporters. Not the language of your organization or website.

Test 38

Test Design Donation Language 38

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

Beginner 91

Beginner Digital Marketing Guide 91

VisionLink

JUNE 19, 2012

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Be sure to convey your passion & expertise in a language your audience will understand. Georgina Douglas Marketing Associate VisionLink, Inc.'

Content 205

Content Websites Strategy Adwords 205

Get Fully Funded

JANUARY 27, 2022

As a fundraising or marketing professional at a small nonprofit, you may not have the resources to reach out to all supporters on a personal level. Use urgent, actionable language. Use A/B testing to assess the effectiveness of your CTAs. Use urgent, actionable language. Make your CTAs stand out on the page.

Action 64

Action Guide Language Test 64

Saleforce Nonprofit

FEBRUARY 11, 2022

Hopefully by now, all fundraising practitioners and development leaders at impact organizations large and small have begun testing and seeing success. Additionally, you’ll be able to leverage new marketing channels through your new matching partners. Speak the Language Your Donors Speak. Engage More Diverse Donors.

Online 103

Online Tips Fundraising Nonprofit 103

Qgiv

JULY 10, 2023

According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? These guidelines can apply to all sectors of the nonprofit landscape: Use “person-first” language. Finding the balance in your organization.

Storytelling 75

Storytelling Donor Cancer Guidelines 75

CauseVox

MAY 9, 2023

As nonprofit professionals, we often wear many hats, having to fill the roles of copywriter, editor, marketer, and more. ChatGPT is an advanced AI language model that processes vast amounts of information to generate responses to questions and statements entered by the user. If this sounds familiar, then we’ve got some good news.

Examples 84

Examples email Communication Language 84

Get Fully Funded

OCTOBER 31, 2022

Test it on various browsers and on a mobile device, just to make sure. Most online donation tools offer default language for this, but you need to customize it so the language is warm and on brand. When the donor clicks through to the donation page, a call to action should be prominent like “Your gift helps us feed the homeless!”

Websites 89

Websites Giving Donation Nonprofit 89

Nonprofit Tech for Good

JUNE 22, 2021

Customizing default social media language to display when campaigns are shared. Beyond just fundraisers, your designers, marketers, and operations teammates can all find the benefit of being in tune with the system you use. Strategically marketing matches to maximize the results. Adding donor support contacts to each campaign.

Action 286

Action Fundraising Nonprofit Gift 286

Saleforce Nonprofit

JULY 22, 2021

Market forces. The results allowed the executive team to launch a video channel, rather than sending text updates, in order to reach the numerous indigenous language speakers whose languages did not have a written form. Decision-making based on performance and financial management. Field (i.e., location of initiative) context.

Impact 120

Impact Management Organization Evaluation 120

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. This includes the type of language you use, the message you send, and the visual representation of your organization.

Websites 115

Websites Nonprofit Audience Mobile 115

Forum One

NOVEMBER 29, 2022

For example, if you are making an app that is highly graphics-intensive, building your app using a native programming language of each operating system is the way to go. However, they still take extra effort to build and test (getting simulators set up for your testing team can be especially daunting). Native apps.

Build 63

Build Technology Language API 63

DNL OmniMedia

AUGUST 1, 2023

Artificial Intelligence There is a lot of buzz surrounding AI technologies and rightfully so, as the AI healthcare market is measured to be worth $38 billion by 2027. Cloud Integration Cloud computing services are lowering IT costs, and the global cloud computing market is expected to grow by $89.4 With this in mind, let’s begin.

Trend 52

Trend Technology Analytics Integration 52

Bloomerang

SEPTEMBER 30, 2022

Use language like: “ Make my gift go further by adding 3% to cover processing fees.” You might want to test this however, as it does risk people becoming disgruntled if they don’t notice the pre-selected box and wonder why their credit card statement reflects a donation of $103 rather than $100. Include a fee “opt-in” box at checkout.

Associations 86

Associations Donor Gift Language 86

NTEN

JUNE 6, 2023

Digital Marketing, Outreach, & Fundraising Tech Skills Map — an interactive diagram of digital competencies for nonprofit roles (free but requires you to provide contact info). Many skill assessments are available to purchase that test specific skills such as coding or proficiency on particular software.

Skills 88

Skills Technology Develop Training 88

NonProfit Hub

APRIL 18, 2024

When a company or individual sponsors an event or initiative, their contributions are usually made in exchange for marketing. Then, you might have been asked why the receipt didn’t contain charitable tax receipt language. Sponsorships are based on reciprocity.

Benefit 57

Benefit Donation Sponsor Gift 57

The Modern Nonprofit

APRIL 13, 2021

You is one of the five most powerful words in the English language. Marketers and copywriters have long used this magic word to appeal to the self-interest of consumers. For years, marketing copywriters have used the word you , citing a Yale research study that ranked you as #1 out of 12 of the most powerful words out there.

Giving 105

Giving Brain Language Database 105

NCE Social Media

DECEMBER 2, 2011

Roost – this social marketing platform allows you to create a marketing campaign. It’s in beta so they are still testing it with end users. Sadly, their website uses disability language that is not person-first. I wanted to share some social media tools and nuggets I’ve come across recently.

Social Media 117

Social Media Alternative Language Google 117

M+R

FEBRUARY 5, 2021

One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. Finding your audience part 2: matching to digital marketing channels. Cultivate + engage.

America 105

America Digital Audience Channel 105

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. Test your subject lines. It’s time to shift gears and give email the attention it truly deserves.

email 52

email Rate ROI Social Media 52

sgEngage

MAY 31, 2023

From VIP treatment at the ride for top fundraisers to year-round multichannel marketing, the personalized approach emphasizes the BikeMS lifestyle, and the importance of each supporter’s individual role in riding, fundraising, advocating, and working to create a world free of MS. Personalize everything.

Donor 76

Donor Registration Map United Kingdom 76

NonProfit Hub

MAY 27, 2021

Similarly, you might have been asked why the receipt didn’t contain charitable tax receipt language. To test whether funds received are a tax-deductible gift or a sponsorship, see if there is reciprocity involved. If you’ve run a ticketed fundraising event for your organization, you’ve probably been asked for a receipt for the tickets.

Benefit 71

Benefit Donation Sponsor Gift 71

Media Cause

JULY 19, 2022

When it comes to marketing and brand presence in digital spaces, it is imperative that content and messaging are available and accessible to all audiences—including those who rely on inclusive technology like screen readers, text-to-speech programs, and/or captioning to engage with digital content. The World Health Organization estimates 2.2

Social Media 52

Social Media Accessibility Media Social 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of Artificial Intelligence to better understand what nonprofits need to know about artificial intelligence to future proof their programs, marketing, and fundraising strategies? They first built an in-house pilot using chat fuel.

Voice 72

Voice Activities Active Activism 72